Shopping mall celebration plan

In order to ensure high starting point, high quality and high level work, it is usually necessary to make a complete plan in advance, which is a highly operable written plan. How should we make a plan? Here are five celebration plans I collected for you. Welcome everyone to refer to it, I hope I can help you.

The activity plan of 1 refers to the written plan, detailed rules and steps of specific actions for an activity. The following is the "Furniture Store Celebration Promotion Plan", hoping to help you!

I. Background analysis

1, Cangwu and Wuzhou are too close, but administratively they are artificially divided into two areas. But judging from the whole business circle in Wuzhou, it should be in a business circle, so the furniture store in Wuzhou has a great influence on the purchase behavior of Cangwu consumers. Coupled with the impact of dazzling array of goods on Wuzhou furniture market, Cangwu Quanyou is facing a more severe test than other markets. Other furniture stores in Wuzhou focus more on the price war, but customers attracted by low prices often have extremely low "value" and are easily taken away by competitors in the same way. Therefore, this first anniversary celebration should avoid becoming a low-priced promotion.

2. The first anniversary celebration of Quanyou Cangwu Store can be used as a large-scale public relations activity to show the image of Quanyou to Cangwu consumers, enhance brand reputation and further seize market share.

Second, the purpose of the activity

1) Celebrate the first anniversary of quanu's opening.

2) Take this activity as an opportunity to integrate home resources, build a home alliance, and improve the market anti-risk ability of Quanyou Cangwu Store.

(3) Further penetrate the all-friend culture into Cangwu market and cultivate a group of loyal customers.

4) To enhance the reputation of Quanyou in Cangwu market, we should not only retain Cangwu consumers, but also attract Wuzhou consumers and expand market share.

Three. Activity analysis

The management of furniture stores pursues the gathering of popularity and the intimacy of consumers to furniture stores. Therefore, this activity should focus on "consumers", make a fuss about "consumers", communicate with consumers as effectively as possible, let consumers actively participate in the activity through various channels, increase the affinity of Quanyou, deepen consumers' understanding of Quanyou brand, and finally increase the sales of the store.

Taking "winning the grand prize in buying furniture" as the main line of this activity, supplemented by activities such as "wedding photography enters all friends", "good furniture with home appliances" and "birthday together", we will unite various businesses to further tap potential customers and expand market influence.

In order to make the activity form a greater momentum, the activity should adopt various means of communication (dm newspaper, TV, pop, etc. ) to integrate communication.

Fourth, the theme of the event

The first anniversary of friends, grateful action.

Verb (abbreviation of verb) activity content

1) Publicity and promotion

1. Time: June 26th, 2009 to August 6th, 2009/kloc-0.

2. Strategy: attract consumers' attention and communicate with them through various publicity activities.

3. Publicity method: dm

Newspapers: campaign advertisements

Television: campaign ads.

Store pop music

4. Specific content

1) dm newspaper

A, "winning the jackpot in buying furniture"

B, "One anniversary for all friends, one Amanome", all consumers whose birthdays are on August 16 can get a free gift with their ID cards. All children born on August 16, 2008 will be given a generous gift by quanu, and the children will be awarded the title of "honorary customer" for life.

C wedding photography in quanu: wedding photography drives the popularity of the store, and newlyweds are mostly target customers.

D good furniture with good home appliances: cross-industry cooperation will gather more people.

2) TV advertising

3) Pop music in the store

June 16 celebration (lucky draw performance)

Through the continuous publicity in the early stage and the warm atmosphere created on the day of the celebration, potential customers will be highly concerned about quanu, and then the potential customers who are concerned about this event will be successfully transformed into loyal customers of quanu.

Strategy: The highlight of the anniversary is actually a lottery, which is fair and true. Tell consumers that quanu will not cheat consumers. Is your trustworthy enterprise.

Activity content: Alliance merchants hold appropriate scale promotion activities in front of the store on the anniversary day.

Site layout

A. Hang the 10 street banner in the radiating business circle of the store.

B. Activity site: the theme of the site is huge, such as balloon lift-off, hanging range, publicity display board, wall hanging range, pop, etc. (abbreviated text).

Theme: Celebrating the anniversary of the Louvre in Hong Guang 1.

Subtitle:

Two. Time: 65438+February 8th.

Three. Activity goal: the daily marketing amount reaches 6.5438+0.5 million.

Four. Activities:

"1" spreads happiness and dignity: you can get a colorful children's furniture series bed (model to be determined) by buying any set of distinguished furniture on the day of the event.

2 "Glittering with gold, celebrities follow: On the day of the event, all customers who buy furniture in the Louvre will give the Louvre a special" red mascot ",which is golden and will always accompany celebrities.

3 "Romantic and wonderful Louvre: Friends who tied the knot on the day of the Louvre celebration, friends, we specially arranged the wedding hall in the lobby, with exquisite seven-layer cakes and wine. I wish you and your family happiness, happiness and long-term prosperity.

4 "Extraordinary Art, Lucky Life: Most works of art in the Louvre are sold at a room price. Customers whose purchase amount exceeds111yuan (30% deposit) can also participate in the "boutique search action". As long as they find the specified jewelry within the specified time, they will have the opportunity to buy this artwork at a red envelope price. (Each person is limited to one piece at most) Red envelopes can be packaged at will as a token of the anniversary.

5 "Celebration anniversary, surprise price to meet guests and friends: On the day of the event, all furniture was sold at a surprise price, and each person was limited to one set of the same furniture. I am very happy and popular.

6 "Jazz bands exchange greetings: On the day of the event, the band wearing European tuxedos will present a wonderful () welcome to the distinguished guests.

7 "anniversary, small gifts to send love: on the day of the event, old customers send beautiful desk calendars. Home delivery.

8 "Golden Rooster Lays Eggs, Xingyun 100%: Full-time customers have more opportunities to participate in the activity of" Golden Rooster Lays Eggs ". 188,288,388,588,888 yuan red envelopes are waiting for you.

V. Decoration of shopping malls

1 Banners and ribbons are hung at the door.

2 "The main entrance comes in, and there is a flower ceiling at the top of the lobby.

3) Campaign propaganda and floor special price cards are hung at the corner of stairs.

4. Place an eye-catching special card in front of the special offer.

Cost budget of intransitive verbs

1 "colorful children's order fee is 500X5=2500 yuan (equal to discount).

2 "Red mascot 20X200=4000 yuan.

3 "Appraisal of artworks: 10000 yuan X50%=5000 yuan.

4 "jazz band 4X600=2400 yuan.

5. Advertising fee: daily newspaper 3X7500=22500 yuan, evening newspaper 2X3500=7000 yuan, printing fee 1000 yuan.

6. Food cake fee: red wine 10 bottle, 7-layer cake, cupcakes 1.500 yuan.

7 "A desk calendar of about 20xx yuan is arranged in the lobby, 1000 copies 1000 yuan.

8 "Golden Rooster Egg Gift 436 12 yuan X35%= 15260 Yuan.

The estimated total amount is 64 160 yuan.

Seven. Personnel arrangement:

The clerk received six people at the door, each with a ribbon.

Printed matter distribution: 2 persons, marketing personnel.

Shopping mall owner: overall personnel arrangement

Lobby Manager 1 Customer

1 The store manager is responsible for the training and arrangement of shop assistants.

Shopping mall security: on-site maintenance

Eight. attachment

The content and rules of "golden rooster lays eggs"

1 "All customers who pay in full for shopping have the opportunity to hold big golden eggs.

Every customer has only one chance, no matter how many.

3 "Lucky prize is divided into: red envelope 188 yuan 288 yuan 388 yuan 588 yuan 888 yuan.

4 "golden eggs are hung on high places, and customers hold them to increase interest.

The law of "artistic life"

1 "Only 0 yuan customers who have reached11kloc-0/65438+can participate, and pay a deposit of 30% in advance.

2) The customer randomly draws a red envelope and finds out the ornaments inside. Give priority to voluntariness

3. Customers have 30 minutes to search after shopping, and overtime is invalid.

4. After the search, the customer took the jewelry and added it to the reception desk. The price was determined by the customer and handed it to the reception desk in the form of a red envelope to congratulate the Louvre on its anniversary.

The third part of the celebration plan I. Background of the event

After five years of hard work, we are very proud to celebrate our fifth birthday. Looking back on the past, we have created one glory after another, but we understand that achievements only represent the past, and there are more challenging roads waiting for us to conquer in the future. It is the eternal truth to contribute to the society with the best service and give back to the owners with sincerity. On the occasion of the fifth anniversary celebration, XX Company sincerely invites colleagues in the industry, media friends and friends who have been supporting and paying attention to the development of XX Company for many years to entertain guests with the most practical surprises.

Second, the activity objectives

● On the occasion of the anniversary, effectively expand the visibility and reputation of the enterprise, win wide attention from the society, and improve the recognition of the industry.

● Enhance the influence of the project, form lasting influence and drive annual sales.

● Effectively shape the commander-in-chief style and leadership charm of the company's management.

Third, the creative anniversary planning process

Guest sign-in (30 minutes)

Speech by leaders at the opening ceremony (3 minutes)

Guest speech (3 minutes)

Company employee performance (10 minutes): employees can be recommended to sing.

Award 1:

Outstanding team award (20 minutes)

Intermediate performance: dance or band (5 points): cooperate quickly and tacitly.

Award 2:

Dealer Award (20 minutes)

Award 3:

Staff Award (20 minutes)

Take a break (15 minutes, playing background music)

Interactive lottery (10 places), 10 minutes.

In the middle of each table, it is suggested to put a tree-shaped ornament of almost the same height and hang a greeting card. Everyone at each table can get a greeting card, in which 10 is the winner and a small prize can be obtained.

10 Winner takes the stage, origami plane, and the one who flies farthest is the final grand prize winner (meaning: the higher you fly, the farther you fly).

End:

Receive prizes and photos

Shop Celebration Plan 4 I. Purpose of the event

1. During the anniversary of Panjin Store, the cumulative sales during the activity period was 654.38 million yuan;

2. During the anniversary of Panjin Store, the handling volume of VIP cards increased by 40% compared with daily;

3. The popularity and awareness rate of a clothing brand among the target consumer groups in Panjin City have been greatly improved.

Second, the activity related time plan

1. Publicity period: 20xx June 25th (Thursday)-June 27th (Saturday).

2. Activity duration: 20xx June 28th (Sunday)-July 5th (Sunday).

Third, the theme of the event

IV. Promotion Plan

1. The first item is 30% off, the second item is 60% off and the third item is 50% off. Discount at the celebration! ! !

(6.5 for two pieces and 6 for three pieces; Encourage more consumption, the first purchase can be discounted, which can attract customers to shop)

Alternative main promotion scheme:

Buy 100 to get 50, and then get vip membership card (membership card for new members)

Enjoy the purchase for the first time 100 yuan, and give away the 50 yuan Store Celebration Voucher, which can be fully used for my second purchase of 2-n items a day. 6.6% discount is the highest discount in this promotion scheme.

For example, if customer A buys a product from 600 yuan, he can get a celebration voucher from 300 yuan, which can be used to buy a second product. The second commodity to be purchased is 400 yuan, and customer A needs to pay 100 yuan in cash. Actually, the total price is 1000 yuan.

Income from 700 yuan is converted into 30% discount.

If the second item is pre-order from 300 yuan, there is no need to add it. The total bid price is 900 yuan, and the actual income is 600 yuan, with a 6.6% discount.

Promotion description: the coupon is only used for the second 2-n shopping of a single person on the same day. In other words, the second product has not run out of coupons, and the rest can be used to buy the third product.

Customers who only buy one item can enjoy a 20% discount!

Note: Celebration vouchers can be printed vouchers with financial seal or special seal. Customer's signature for post reconciliation. You can also tell orally, make a single settlement, and don't make a celebration coupon.

2. Shopping as a member can easily enjoy discounts.

During the celebration, you can become a VIP member by shopping in a brand clothing store, and enjoy many value-added services such as discount for shopping members (8.8% /9.5% for perennial shopping) and discount for shopping points.

3. Double the points of old members.

Old members enjoy double points when shopping during the celebration.

(Taking the actual consumption amount as the measure of consumption points, new members will not enjoy double points when shopping for the first time during the celebration. )

4. Take friends to a dress and give them beautiful gifts.

Old members and friends go shopping in the store together during the celebration, and both parties can get beautiful home gifts from a clothing store.

(Optional cushions, slippers, exquisite cold water bottles, etc. , the price is within 30 yuan. )

5. Enter the store politely and interestingly.

Customers who come to the store during the celebration can get a small gift for the celebration of the clothing store.

(Gift selection: items with brand logo below 2 yuan. Such as cups. )

Note: The above preferential policies can be combined with alternatives.

Verb (abbreviation of verb) propaganda

Special note: design a special celebration logo for the celebration, which will be used in various related publicity materials. Various designs are unified! !

(1) Before the event:

◎ Production:

A. size: 135*95cm (64cm), material: coated paper 157/ 128g, with four colors on both sides.

B. Number of printed sheets: 3,000 sheets.

C. price: about 350.00 yuan.

D. Printing cycle: 2-3 days.

When the question:

1. Location: at the entrance of the oilfield community on the west side of the geoelectricity, and at the entrance of the main high-grade garden community in the city.

Time: June 26th 17: 00- 19: 00 Object: Our target consumers are women aged 25-40. Distribution personnel: all localities 1 shop assistants. Distribution quantity: multiple places 1500 pieces.

2. Location: 3 oilfield offices near Zhaidian.

Time: June 25-26, one day at each location, after work.

Object: Our target consumers are women aged 25-40.

Distribution personnel: 65438+ 0-2 shop assistants at each location Distribution quantity: 500 pieces at each location.

3. Matters needing attention in issuance:

Release: Hello, clothing store, please come!

One for each person, refusing to waste.

◎ Copy:

Celebration time: June 28th-July 5th, 2009 (unfinished)

A brand has shaped women's pride, femininity and exquisite charm, and pursued green life, comfort and uniqueness.

This paper expounds women's cultural quality and external graceful posture from a unique angle, which gives people a unique charm and temptation. On the occasion of the first anniversary of a brand clothing store, a grand thanksgiving activity was held to thank Panjin people for their love. Main promotion: 30% off for the first item, 60% off for the second item and 50% off for the third item, which is in the "price" of the celebration! ! !

(Or buy 100 and get 50, and then get a vip membership card.)

Photo: Exterior photo, model image picture.

Store address: Tel:

Store location map:

Shopping as a member can easily enjoy discounts.

During the celebration, you can become a VIP member by shopping in a brand clothing store, and enjoy many value-added services such as discount for shopping members (8.8% /9.5% for perennial shopping) and discount for shopping points.

Double old member points

Old members enjoy double points when shopping during the celebration.

Take friends to the clothing store and give them beautiful gifts.

Old members and friends go shopping together in the store during the celebration, and both parties can get a beautiful home gift from a clothing store.

With this coupon, you can enter the store in a comical and colorful way (slightly prominent)

During the celebration, customers who come to the store with this coupon can get a small gift for the celebration of the clothing store.

The final interpretation right of this activity belongs to a brand clothing store.

Store address:

Photos: gift box pattern, store logo, in-store photo watermark.

A. Copywriting content: A brand clothing store celebrated its anniversary, and held a large-scale thanksgiving activity of "A clothing store celebrated its anniversary in Panjin". 6.28-7.5 Shopping in a clothing store, the first item is 30% off, the second item is 60% off, and the third item is 50% off. This is a store celebration! (or buy 100 and get 50 free, which is a special promotion for the anniversary); Double the membership points; New and old members can get exquisite home gifts; Send exquisite small gifts to the store.

B. Delivery time: June 26th

(2) Shop promotion

Use the existing window to replace the background grid cloth, reduce the number of models (only 1-2), publicize the store celebration activities, attract the attention of pedestrians, and improve the passenger flow and passenger flow. A 26 July-5 July

B. Material selection: (1) photo cloth, the price is around/flat in 25 yuan, advantages: good color fidelity of inkjet printing, low price, disadvantages: poor transmittance! (2) Grid cloth, the price is around 55 yuan/flat, advantages: good transparency, disadvantages: color distortion, high price!

Celebration plan 5 I. Background of the event

Tianchen Sports has entered the market for nine years. "Nine" has a special meaning to people, and nine means "long". In the east, nine is the emperor's number, and in the west, nine is considered to be the closest number to divinity. Therefore, Tianchen Sports will take this festive day to hold a series of celebration activities to give back to old customers and give preferential treatment to new customers.

Second, the theme of the event

Brilliant nine years, eternal integrity! Tianchen Sports Ninth Anniversary Celebration

Third, the activity time

20xx July 18-20xx August 8th

Four. Activity content

1. For the old customers, launch the activity of "making a profit for nine years and being grateful for the return".

Old customers successfully introduced a prospective customer and bought products during the activities from July 18 to August 8, 20xx. You can get a gift (yoga mat, pedicure basin, badminton racket, table tennis racket, fitness wristband, etc.). ). (or other small products)

2. For new customers, launch the preferential activities of "benefiting for nine years and being grateful together".

During the 1) activity, new customers can enjoy a 6.5% discount when purchasing products.

2) During the activity, new customers can not only enjoy discounts when purchasing products, but also receive one of them (yoga mat, pedicure basin, badminton racket, table tennis racket, fitness wrist strap, etc. ). (or other small products)

3) Home computers only.