The origin of the TV series! !

The TV series seems to have been called soap operas at first, because it was originally an advertisement for selling soap, and later it changed from episode to episode, which is similar to Coca-Cola now. Chinese TV Events

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1958

On May 1, Beijing TV Station piloted a TV program.

On June 1, a news video shot by a reporter was broadcast for the first time - "The launch of the "Red Flag" magazine, a publication of the central organ of the Communist Party of China." This news was shot on 16mm film reversal film .

On June 15, my country's first TV series "A Bite of Vegetable Pancake" was broadcast, marking the beginning of Chinese TV series. Since then, Chinese TV dramas have gone through the 8-year initial period in black and white and live broadcast.

On June 19, Beijing TV successfully broadcast live the friendly match between the Bayi Men’s and Women’s Basketball Team and the Beijing Men’s and Women’s Basketball Team for the first time. This was also the first televised sports match in New China.

On October 1st and December 20th, Shanghai TV Station and Harbin TV Station came out one after another. These are the earliest TV stations in China.

On May 1, 1973, Beijing TV Station conducted a trial broadcast of color TV for viewers in the capital.

On January 28, 1979, Shanghai TV Station broadcast the first commercial advertisement in mainland China - "Ginseng Gui Nourishing Wine". It was shot on 16mm color film and is 1 minute and 30 seconds long.

On July 12, 1980, CCTV launched the news commentary column "Observation and Thinking", and Pang Xiao appeared on the TV screen as China's first TV host. It is the forerunner of Focus Interview.

During the Spring Festival of 1983, CCTV officially launched the Spring Festival Gala. Since then, watching the Spring Festival Gala on New Year’s Eve has become a new folk custom in China.

On April 18, 1990, Hunan Cable Radio and Television Station, the first provincial cable TV station in the country, began trial broadcasting. The establishment of cable television stations broke the dominance of wireless television.

On October 1, 1994, the Shanghai Oriental Pearl TV Tower was completed. The tower is 460 meters high, second only to the Toronto TV Tower in Canada (553.3 meters) and the Ostanino TV Tower in Moscow, Russia (533.3 meters). "Education through entertainment" as a persuasive technique and propaganda concept has thousands of years of history in the East and the West, but it is only in recent decades that it has been used as an entertainment education theory and entered the field of mass communication; at the same time, , in developed countries in Europe and the United States and Latin America and other third world countries, entertainment and educational TV dramas have long been an important type of TV dramas. They not only contribute a lot to social development, but are also eye-catching in terms of economic benefits, and have played an important role in related planning and production. However, a relatively complete set of entertainment education theories and systematic operating methods have been formed in terms of education, communication, and social impact assessment. When tracing the starting point of modern Western entertainment education theory, we have to mention the Peruvian TV series "Simple Maria". In 1969, the Peruvian TV series "Simple Maria" became a huge sensation when it was broadcast in Latin America. The play tells the story of a poor country girl who becomes the owner of a famous fashion store through personal struggle. Maria came from her hometown in the Andes to work as a maid for a wealthy family in Lima, the capital, but was seduced and abandoned by a rich man. After the pregnant Maria was fired, she worked during the day and went to night school at night, working hard to raise her child. At the adult school, the teacher Esteban's mother taught Maria tailoring skills, which led to her finding a job in a local sewing shop. With diligence and intelligence, Maria climbed the ladder of success step by step, and finally went to Paris, became a famous fashion designer, and opened her own fashion store in Paris. After more than 20 years of long-distance love, Maria finally got married to Easteban, the teacher who had been helping him. The total length of the drama is 448 episodes, each episode is 1 hour. Five versions have been broadcast in Latin America. The average ratings in Peru reached 85% (some episodes even reached 100%), and in Mexico it reached 56% (at that time The viewership rating of Mexico's most popular TV series is 35%), and the finale of the wedding of Maria and Isteban even surpassed the ratings of the Football World Cup final. For many years, it has been considered the most popular television series in Latin America. The broadcast of "Simple Maria" had an unexpected effect on the audience: no matter where the film was broadcast, the maids would imitate Maria and ask their master to take the evening off to attend literacy classes and show their interest in learning to sew. Unusual enthusiasm; in Latin American countries, the number of people attending adult schools has increased significantly; many city people also know the difficulties of country maids, sympathize with them very much, and call them Maria. The "Singer" brand sewing machine that Maria once used was also sold out on the market. Another unintentional result of this TV series is the advent of entertainment education theory and entertainment education TV series. Sabido, the director of the Mexican national television network Tevlvisa, was inspired after seeing the powerful effect of the show. He pointed out, "It is ridiculous to think that TV advertising can persuade us to drink Coca-Cola, but the subsequent soap opera cannot educate us. If TV can teach us a consumer behavior, then it can also educate social behavior."

So over a five-year period from 1970 to 1974, Sabido, together with his sister (a teacher and television producer at Televisa) and several colleagues, created a theory-based methodology to design education-based Ben's commercial soap opera. During this time, his research team spent two years analyzing the Peruvian version of Simple Maria, scene-by-scene, to uncover the mysterious reasons for the show's huge success. In 1974, they summed up a method of producing entertainment and educational TV series, and produced 7 entertainment and education programs from 1975 to 1982. One was broadcast on Tevlvisa every year, each focusing on a development theme, such as adult education, planning Fertility, women’s equality, child development, etc. Each of his TV series has achieved high ratings and commercial success, and has achieved obvious educational effects. During the first series, "Ven Conmigo" (Ven Conmigo), in 1975, 840,000 adults entered literacy schools; the second TV series, "Acompfdiame" (Acompfdiame), encouraged 560,000 Mexicans to enter family planning Clinic. From 1977 to 1986, during the time of Sabido's educational drama, Mexico's population growth rate dropped by 34 percent, earning Mexico the 1986 United Nations Population Prize. Donnelly, the representative of the United Nations Development Program in Mexico, said, “In Mexico, no matter where you go, when you ask people where they learned about family planning, or what made them decide to have family planning, the answer is no one. The exception is due to the TV series broadcast by Televisa". Sabido’s success has attracted the attention of many international organizations. With funding from international organizations, the production "technology" of entertainment educational dramas spread to India in 1984, to Kenya and the Philippines in 1986, and to Nigeria, Tanzania, and Bangladesh after 1987. India launched the educational soap operas "We the People" (Hum Log, 1984) and "Hum Raahi" (1992), which focused on women's status and family harmony; Kenya launched the family planning TV series "Let's Talk" (Tushauriane, 1986) , South Africa launched the radio drama "Soul City" against domestic violence and women's equality, and the Philippines used rock music movements to promote sexual responsibility awareness among teenagers. Entertainment education has expanded from TV series to radio dramas, movies, theaters, photo novels, humor books and other media forms. This has created an entertainment education strategy in the development of communication studies and has been promoted in more than 50 countries around the world. In developed countries such as the United States and Japan, entertainment and educational dramas have also caused a huge sensation. However, due to different levels of socioeconomic development, their focus is more on social issues such as morality, culture, and race. In 1983, Japan's NHK broadcast the TV series "Oshin" in order to let Japan's over-spoiled modern youth know the sacrifices made by the older generation. The play records the various hardships Ashin has experienced in his long life and shows his perseverance and perseverance. In Japan, viewership ratings reached a record 65%. This work triggered a global response with its emphasis on themes such as love, forgiveness, sacrifice, and endurance. The film was screened in 47 countries, setting off an "Axin whirlwind" that swept the world. The ratings in Thailand reached 81%, and in 1985 it reached a record high of 89% when it was broadcast in China, Iran, and Mexico. Many viewers reported benefiting a lot from this TV series. In the United States, the 8-episode series "Roots" broadcast by ABC in 1977 focused on the struggle for freedom of African Americans under slavery. The audience reached 120 million people, making it the highest-rated TV series in the 1970s. CBS's "All People in the Family" uses humor to deal with racial prejudice and promote racial harmony, with an audience of 50 million. The 1988 TV movie "The Day After" greatly strengthened the American people's opposition to nuclear war. A group of dedicated "Hollywood lobbyists" has even emerged in the United States, organizing events in Hollywood to influence film and television producers to include social education issues in their works. This shows the importance attached to entertainment and educational dramas.