Traditional Culture Encyclopedia - Photography and portraiture - Practical economic significance of advertising photography
Practical economic significance of advertising photography
The purpose of advertising is to effectively enhance the brand of enterprises, and its practical economic significance is often reflected in the brand value of enterprises, that is, consumers' recognition of brands. Reflected in the intangible assets of enterprise financial report.
As a part of advertising, advertising photography is a visual art, which should be able to impress consumers visually and make them feel a sense of identity with the brand and culture of the enterprise. We can study Marlboro brand advertising in this respect, and its actual economic significance can no longer be measured by money.
Advertising photography can be regarded as successful as long as it can successfully convey the information that enterprises want consumers to know through pictures and let consumers agree. Its practical economic significance is always given by the enterprise in the early stage. If it has far-reaching influence, it will bring more benefits to the enterprise.
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