Dry goods! The eight major media platforms share the operation mode, not to mention that they can't make money from the media. ...

With the increasing popularity of media, more and more users have settled in the media platform, and almost everyone has a media account. I believe that whether you make short videos or write articles, you want to make a profit from the media platform. However, many small partners have done a good job, earning tens of thousands of dollars a month, and many self-media authors have persisted for a long time and have not made much money. In fact, as long as you find the right operation method with your heart, you can also change from small white to large. First, why do you want to be self-media? I believe many friends will have this question. Why do you want to be from the media? For many ordinary people, self-media has nothing to do with us. Actually, it is not. Ordinary people can also be self-media, which also has many benefits for ordinary people. 1. Low threshold. Since the media is not out of reach. On the contrary, in the era of self-media, everyone can be self-media. As long as you have a mobile phone, a computer and a self-media account, you can publish content. You can also get good returns by running the media with your heart. 2. Since the road to fame in the media era, online celebrities can be seen everywhere, and it is getting easier and easier to get traffic and fans. As long as you have certain characteristics that attract readers, you can easily become an online celebrity with millions of fans. With the rapid development of the Internet, traffic is becoming more and more expensive. More and more users are not satisfied with paper media, and gradually flow to portals and mobile apps. Since the media was born. Those who don't want to be eliminated by the times can only follow the footsteps of the times. Second, how to do a good job in self-media operation 1. User survey before doing self-media operation, we must first do a good job of user survey. With more accurate user portraits, we can also promote our products more easily. First of all, you should know who your users are, how old they are and how much they earn, mainly depending on when your content is. User portraits from media authors are not for others, but for themselves. Only by being familiar with your own users can you prescribe the right medicine and create the content that users like. Just like you sell cosmetics and fashionable clothes to a young girl in her twenties, she will definitely like it, but if you sell square dance to her, the ending will definitely be unsatisfactory. 2. Produce high-quality content from the media platform. Good content seems difficult to define, and every industry has its own standards. Kaige thinks that as long as it can meet your cognitive level, as long as it can help you quickly understand knowledge, learn skills and mobilize emotions in time, it is good content. For self-media authors, as long as it is suitable for readers, it is good content. In other words, when creating content, you should learn to put yourself in the reader's shoes and think about this article, which can also help you avoid falling into the mode of self-satisfaction. 3. Promotion channels We operate self-media accounts, not only to create content that readers like, but also to expand their influence. Only by constantly appearing in front of the public and constantly refreshing readers' cognition of us can readers remember us. In the Internet age, there are still quite a few promotion channels, such as self-media platforms, blogs, forums, post bars and so on. Novices can be self-media platforms first. There are now more than a dozen mainstream self-media platforms. These platforms are registered and distributed on multiple platforms. However, it should be noted that the account information of each platform should be consistent, that is to say, the account name, signature and profile should be unified, which is more conducive to accumulating fans. Take me as an example from the media. I registered more than a dozen self-media platforms, and the information of each account is consistent, so that more and more readers know that the mirror image is from the media, and the purpose of our promotion has been achieved. 4. Feedback data Before creating the next content, we must first analyze the data of the previous content. Only through analysis can we know which content fans like and which content fans don't like, and then it will develop in a benign direction. We can analyze it from these three aspects: a. Reading time. The more fans like your content, the longer the reading time, and we can continue to output the same type of content to attract fans. B. bounce rate, the meaning of bounce rate is actually very simple, that is, you choose to quit without reading it. In this case, if the title is not too exaggerated, the article is not enough to attract readers. C. reading sources, reading sources can more intuitively see the channels from which readers read articles. 5. Adjustment and optimization According to the feedback data, authors from the media should also make optimization and adjustment, and timely adjust articles with average reading volume to obtain higher reading volume. We can adjust from these four aspects: a. Title, if a title is not well started, it will easily affect the reading volume of the article. At this time, we can modify a more attractive title. B. Content, articles with poor content quality will naturally not have too much reading. First, make sure your article is original. C. picture matching, if your picture matching is too vague, it will also cause a bad reading experience. Make sure that the image matching is high-definition and watermark-free. D. Response volume, the response volume of an explosive article is often a lot, and an appropriate response to the reader will also make the reader feel more cordial. I believe you have learned to operate from the media. So let's share this article with you here today. If you have any questions, you can follow me, and then ask me privately in the background, or leave me a message in the comment area. See you next time. Bye.