Who can provide detailed information about London International Advertising Awards and Cannes, Moby, Cleo and New York Advertising Awards? The more detailed, the better! !

The Creole Prize was founded in 1959 and has a history of more than 40 years. Thirty executive judges from all over the country judged all the works within one week. In the first round, the survivors were classified as "buried", in the second round, the bronze prize was decided, in the third round, the silver prize was decided, and in the fourth round, the gold prize was decided, until the Creole prize was decided in the fifth round. The company name of the entries will be kept confidential to the judges. In order to ensure the fairness, democracy and non-political bias of the selection, it is stipulated that judges cannot judge domestic works, do not understand the cultural background of advertisements, and cannot vote. The results of the entries will be decided by the judges who participated in the evaluation of the entries. The number of votes for works that win the gold, silver and bronze awards must reach the prescribed proportion. Therefore, it is very likely that there will be multiple gold, silver and bronze awards, or some categories of award-winning vacancies. Packaging design and technical categories will be selected by experts with high reputation in this field. The notices of gold, silver and bronze awards will be sent out 2-3 weeks before the award ceremony, and all gold and silver winners will be invited to attend the Creole award ceremony in new york.

Cleo's competition I is divided into eight major events:

1. Classic Honor Cup Award

Entries must first be film and television advertisements, then be published for more than five years, and finally must have won an international gold medal. (No prize will be awarded for this entry, and the registration fee is free. )

2. Single film and television anthology award

The length of the film should not exceed 180 seconds. Betukam. U-matic and videos can be registered.

3. Single Print Advertisement Award

It includes newspapers, printing, posters and outdoor activities. The works must be framed when participating in the competition, and proof materials for 35mm film and media distribution must be provided.

4. Single broadcast advertisement

The total length of the tape shall not exceed 180 seconds.

5. Series Advertising Award

A series of works with the same brand advertisement and the same appeal point have been published in any media such as film, television, print and radio.

6. Integrated Media Campaign Award

Publish 3-6 series of works in more than two media.

7. Assembly design

8. Design of Global Internet Website

This project is encouraged as a high-tech media. According to its concept, attraction, influence and other factors to judge its creativity and durability.

Contact information of Creole headquarters:

Tel: 2 12-247-0300

Fax: 2 12-484-4602

Toll-free number 800-645-5687

Address: Essex Apartment, South Central Park 160, new york, NY.

2. Cannes Advertising Award

Cannes Advertising Awards originated from Cannes Film Festival. 1954 Cannes international film advertising festival is organized by film advertising media agents, hoping that film advertising can be recognized and concerned by the world like movies. Since then, Cannes and Venice began to hold this competition in turn, and Cannes officially became the permanent venue on 1977. 1992, the organizing committee added newspapers, posters and printed matter competitions, making the Cannes Advertising Award a truly comprehensive international award. The advertising festival is held in late June every year. During the advertising festival, advertising representatives from various countries visited and other guests from all walks of life gathered here. Customers, production companies, strategic departments and creative teams set up a series of exchange meetings here to discuss their specialties and negotiate business. More than 7,000 delegates represent more than 1000 works every year.

Cannes advertising award

The jury is divided into two independent groups, one is responsible for evaluating film and television advertisements, and the other is responsible for print advertisements. During the advertising festival, the final stage evaluation will be started, and at the same time, the contestants will witness the shortlist of each stage announced on the spot to increase the atmosphere. Judges adopt the principle of avoiding voting on their own works, and the judging time of the judges is in their own hands, so that they can read the copy carefully and study the creativity comprehensively. In terms of film and television, 400 works were decided in the first round, and 200 works were screened in the second round, from which the gold, silver and bronze lion awards for each project were discussed and decided. 1993 also established the Best Performance Advertising Company of the Year Award, which was awarded to those who participated in both print advertisements and movie advertisements and got the highest total score.

Entry restrictions:

1. Participants can include any organization related to advertising and media in the world.

2. Entries must be approved by advertisers in advance.

3. Direct mail advertising works and promotional materials are not allowed to participate in the competition.

4. The work must be creatively produced according to the customer's payment contract (except for public welfare), and it is not allowed to design by itself.

5. All works must be in the last year? It was released publicly between June and the deadline.

6. The works that participated in this advertising festival are not allowed to participate again.

7. Any advertisements that are detrimental to national religious beliefs and public taste are not allowed to participate in the competition.

Contact information of Cannes Advertising Awards Headquarters:

Tel:+44 (0)1716366122.

Fax: +44(0) 17 16366086

Address: Woolfers Tong Building, No.6162, Berners Street, WIP 3AE, London.

3. London International Advertising Award

The London International Advertising Award is held in London, England every June165438+1October. This international award was formally established on 1985, and nearly 100 countries and regions participate in it every year. In recent years, there have been more than10,000 entries, and all winners will receive a bronze statue. The bronze statue is a surreal human figure, spreading its wings and trying to jump over itself. 1998, Chinese mainland's works entered the final for the first time.

The longest prize

Although the awards are arranged in June 165438+ 10 every year, all entries are required to be delivered to the organizing committee in June, and then the organizing committee will send them to each judge for independent evaluation. Judges also come from all over the world, with different cultures and backgrounds (including creative masters, TV/TV directors, recording directors and production experts, etc. ), but creativity is the same and the only reward standard. The contest also set up grand prizes for the works of various media. The award chairman selected from the winners will decide the final award with one vote.

The most comprehensive project classification

The classification of London advertising awards is the most distinctive, which is not only reflected in the three major media (print, film and television, radio) projects, but also in design, packaging and technical production, which fully reflects the characteristics of the awards in creative concepts, design techniques and technical production.

Television/TV category

Product category

Covers 28 projects, including movie trailers.

Skill selection project

Best dynamic -CEL, best computer special effects, best "dynamic-stop" lens, best film production, best scheme, best makeup design, best guidance-dialogue, best guidance-visual effect, best editing, best humor, best advertising song, best original music, best performance-female, best performance-male, best layout design, special music.

Series category-each series contains at most four kinds of advertising and public service series, and each work needs two identical films (slides).

Plane category

Covers three projects, including calendar design, which is also included.

Copywriting (English required)

Enterprise CIS (positioning, identification, etc. )

Series Category-Each series includes up to 4 advertisements.

(need to be translated into English)

Broadcast category

Covering 20 items including political and public services.

Skill selection project

Artistic expression, radio production and conception, copywriting, humor, original music with lyrics, original music without lyrics (English is not required), special effects music (pop, classics, concerts), audio use (English is not required).

Packaging design category (content omitted)

Entry fee: film and printing: each work is about115; Packaging design and broadcasting: each piece is about 1 10 lb.

Tel:171-737-0682171-494-0236.

4. New York Advertising Award

The new york Prize was founded in 1957. At that time, this globally competitive award was mainly designed for advertising masterpieces of non-radio and television media. In the following 20 years, this award gained an extraordinary reputation in American industry and education. In the 1970s, with the addition of new resources, it added many items, such as TV movie advertisements, TV programs and promotional activities. The international broadcast advertisement, program and promotion competition started at1982; Printing advertisements, designs, photographs and images began at1984; In order to adapt to the development of technology and science and technology, the Global Internet Award was formally established on 1992. The global health care award also entered the competition in 1994; 1995 The advertising market effect award was added to encourage those advertising activities with outstanding creativity and outstanding market sales.

In recent years, more than 65,438+05,000 works from more than 60 countries have participated in each competition. Chinese mainland's works also entered the finals.

awards

Every June, the advertising festival opens and an award ceremony is held, where global advertising elites can make wine and talk about heroes. There are seats for international media prize cards in all major events of the competition, and gold, silver and bronze prizes are decided in different categories, and award certificates are awarded to the finalists. The initial trial will be held in April, and the final notice will be issued in May. All categories of awards will be selected in May, and the largest award will be announced in the first week of June.

The winners' works will be published in authoritative magazines such as Advertising Times and shared with creative lovers around the world on the Internet (/). All finalists will be published as the annual advertising yearbook (so all entries must be accompanied by 35 mm film).

United Nations special award

1990 The New York Advertising Festival specially set up the United Nations Award for the United Nations Department of Public Information, and awarded it to those public service advertising works that best explained the purpose and concept of the United Nations. The public works that have won the final qualification in the advertising competition of New York Advertising Festival will naturally become the winners of this honor.

The global concerns and interests of the United Nations include: peace and security, women's priority, social progress, health issues (including HIV and AIDS), human rights, crime and violence, democracy, sustainable development and poverty alleviation.

The finalists of print, radio and TV advertising works of public welfare projects will be selected by the UN "Blue Ribbon" jury, from which the winners of gold, silver and bronze awards will be selected.

Registration fee: about $65,438+025 for a single work and $65,438+075 for a series of works.

How to contact the New York Advertising Awards:

New york Festival

260 West 39th Street 10 Floor

New york, NY 100 18

United States of America

Tel: 2 12-643-4800

Fax: 2 12-643-0 170

info@newyorkfestivals.com

New York Advertising Awards official website:

/

5. Moby Advertising Award

Moby Advertising Award-mobius Prize (USA)

Moby Advertising Award was founded in 197 1, and it is one of the five most important advertising awards in the world (the five major advertising awards in the world also include: New York Advertising Award, Cannes Advertising Award, London Advertising Award and Cleo Advertising Award). Its headquarters is located in Chicago, USA. Participants in the Moby Prize come from all over the world, and each session has thousands of works from dozens of countries, including world-renowned multinational advertising companies and some small regional advertising companies. Every year, 65438+ 10 1, the entries gather in Chicago, and the selection work ends in mid-February of 65438+,and a grand award ceremony attracting worldwide attention is held in February of the following year. Subsequently, the winning works were exhibited around the world for people in the industry to observe Myanmar. More than 7,000 works from nearly 40 countries participated in the 30th competition. And on February 8, 20001year, a grand award ceremony was held at the Chicago Cultural and Art Center, and all major TV stations around the world were spreading the grand occasion of the award.

The purpose of setting up awards

Regarding the establishment of Moby Award, Mr. Anderson, the chairman of the award, said that Moby Award was established to provide an international platform for advertising companies, advertising production companies, artistic directors, designers, film companies, TV stations and advertisers around the world, so that they can get a proper evaluation of their achievements. And choose the best works from them. Award-winning advertisements create a good reputation and image for commodities, promote sales, increase advertising budget, provide more promotion opportunities for employees and expand the company's popularity.

Item category

The Moby Prize has a wide range of entries. Radio advertisements include radio advertisements, film and television advertisements, and print advertisements include outdoor advertisements and printed advertisements (including posters, newspapers, magazines, etc. ), direct mail promotional materials, brochures and packaging design. Online advertising has a separate series. There is also a small-cost production award for TV advertisements.

Reward setting

Moby Award includes two awards: Gold Award and Certificate of Outstanding Creativity. Advertising awards are different from sports competitions. Their purpose is not to judge who is the first, but to encourage good works. Advertising is different from art works, and its evaluation should consider many factors such as economy and market. The evaluation of Moby Prize takes these objective factors into account as much as possible. The classification of works is very fine, and each category has a gold medal and a second prize (excellent creation certificate). Moby prize thinks that the evaluation of advertising works should be based on the comparison of the level of this work with similar works. For example, the comparison between car advertisements and so on. Just like the real situation in the market competition. At the same time, it also provides a fairer chance for the contestants to win the prize. The Moby Prize awarded the gold medal to the first place in each category, and the outstanding creative certificate to the second place. The glittering Moby trophy means an outstanding achievement to be proud of. It symbolizes the endless exchange of ideas and information. In the sense of advertising communication, it symbolizes unlimited creativity, unlimited communication and endless communication. This is the real meaning of Moby Award using Moby ring as trophy modeling.

Founder of Moby Prize

The founder of Moby Advertising Award is J.W. Anderson, a famous American marketing expert. He graduated from the University of Maryland at an early age. Extensive and rich work experience includes: sales, promotion, advertising, public relations, involving consumer goods and industrial products. He has worked for many internationally renowned companies. Anderson is the chairman and CEO of Show America Inc and one of the judges of the international film and multimedia market in biarritz. During his trip to China in April, 2000, Anderson said this to advertisers in China: At present, most advertisements in the world are still poorly done. They do have an impact, but that's not the point. Advertising companies and advertisers are eager for attention, but forget to tell consumers what. Although you see huge, full-page newspaper and magazine advertisements or 15 or 30-second TV advertisements, you can't help but say, "What are they talking about? As for China's advertisements, Anderson thinks: "As you can see, despite the differences in language and culture, China's advertising works are fully competitive and won the Moby Advertising Award. "

Moby Prize and World Economy and Culture

Advertising is the trend of social economy and culture. As the most famous advertising competition in the world, Moby Advertising Award is not only a barometer of global economic and social problems, but also represents the latest cultural trends. His entries and award-winning works reflect social topics such as saving natural resources, opposing drug abuse, driving safely and preventing AIDS. These advertisements also reflect the trend of mass consumption, the increasingly influential "fast food lifestyle" and people's concern for nutrition and health. Advertising works around the world reflect the essence of transcending racial boundaries in people's lives. Through the selection, people can also understand the most avant-garde creative trends and expression production skills in today's advertising industry.