Traditional Culture Encyclopedia - Photography and portraiture - Help me see if this NAPAPIJRI overalls are original.
Help me see if this NAPAPIJRI overalls are original.
Napapijri, a high-end sports travel brand from Italy, is one of the well-known high-quality outdoor sports brands in Europe and America. Mainly produces sports series of men's wear, women's wear, children's wear, bags and accessories, and the products are mainly sold to Europe. Napapijri's name comes from Finnish in the Arctic Circle, which means travel. Adventure spirit is the concept conveyed by Napapijri sportswear.
Napapijri has stores in Paris, Chamonix, Milan, Italy, Munich, Germany and Tokyo, Japan. And sold in 1500 department stores in more than 19 countries.
The brand originated in Aosta, Italy, and belongs to the Italian company Green Sport. In May 2004, Green Sport was acquired by VF Group, a famous American leisure outdoor clothing company. The Group owns outdoor leisure clothing brands such as * * * 17 LEE, Kipling, VANS, Reef and Napapijri.
Napapijri is very popular in Europe and America. Orlando Bloom and his photographer uncle wore it when they went to the South Pole to collect wind. Among them, Skidoo hooded jacket is an enduring star commodity.
Napapijri was once sold through dealers in Japan. In 2007, VF Asia Pacific Company and Mitsui Co., Ltd. of Japan jointly established a joint venture company: Napapijri Japan Co., Ltd. to promote and sell Napapijri brand products.
VF holds a majority stake in the new joint venture company. VF, headquartered in Greensboro, USA, hopes to increase the sales of Napapijri brand in Japan by opening new independent stores, expanding the coverage of shopping malls and franchise stores. It is reported that Masao Fujino has been appointed as the president of the Japanese joint venture company.
Country: Italy
Date of establishment: 1986
Product category: sportswear and sports equipment
Company headquarters: Lugano, Italy
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