Unique Design and Extraordinary Craft —— On RIMOWA suitcase

IT 168 Miscellaneous Talk At the end of the year, friends who get the year-end bonus will whisper in their hearts what should I buy? Today, Liang Hai recommends a trendy product that you have bought for four or five years or even more than ten years. That's a RIMOWA suitcase from Germany. Because of work, I will travel occasionally, so I consider buying a box to hold things. I first saw American travelers in JD.COM, then Samsonite and TUMI, and finally chose RIMOWA. Why did you choose it? RIMOWA is divided into two parts. The first part is my shopping experience and practical recommendation, and the second part is RIMOWA's brand story.

Today is the last week of 20 15. This article was originally written for WeChat official account, but since it was entered backstage, there must be many friends interested in Liang Hai and RIMOWA. Lufthansa and Rimowa launched electronic labels, which is also a collision between classics and technology. Then make an exception and send it! Tired of watching the digital products of absolute leadership, it should be ok to look at this. There is also an advertisement here. Welcome to scan the QR code above to pay attention to "playing coffee", where delicious, delicious, fun and luxury goods are gathered.

Why RIMOWA?

RIMOWA, the pioneer of lightweight suitcase, is a high-grade brand of aluminum-magnesium alloy and polycarbonate suitcase, and is the only suitcase manufacturer with a long history in Germany today. RIMOWA made in Germany represents high-quality materials, excellent technology, unique design and extraordinary technology. The above is Baidu's. I explained that it was strong enough, strong enough. These two points are enough. In the words of 168 old leader fossil, it means "buy early and enjoy early", and RIMOWA can hardly break it without smashing it. Even the bosses at the airport will feel delicious after falling.

The positioning of RIMOWA in the trunk

Many friends think RIMOWA belongs to a high-end aristocrat, but it is not. RIMOWA belongs to the top of the civilian suitcase, while Louis Vuitton, which started as a tourist, is mainly made of lightweight and durable canvas. Samsonite and Tumi, who specialize in suitcase design, also work hard on materials, shapes and portability respectively. Simple hands, RIMOWA in the car belongs to Mercedes-Benz, and there are many suitcases like Rolls-Royce.

Definition of Baidu Encyclopedia: RIMOWA-the pioneer of lightweight suitcase Rimowa is a high-end brand of aluminum-magnesium alloy and polycarbonate suitcase, and it is the only suitcase manufacturer with a long history in Germany today. RIMOWA made in Germany represents high-quality materials, excellent technology, unique design and extraordinary technology.

Why do you think it's cool?

Brad Pitt hid the stolen Pope crown in a box, which is the plot in the movie Crossing the Sea. Under the pursuit of spies, Tom Ruth's eyeball, which is in urgent need of replacement, was carefully put into the box to hide his identity. This scene happened in Minority Report. In CSI, you can find that there is only one thing Grayson can't live without, and that is an aluminum box. And these boxes that work at critical moments are RIMOWA's. So ... if you buy RIMOWA, you have to sell aluminum. Polycarbonate is not enough. In addition, there is a RIMOWA brand story triggered by aluminum sheet, please click on the second page to view it.

Zimmerwa's Brand Culture

The gorgeous shop in Maximilianstrae, Munich, has a prominent white tone, which fully reflects RIMOWA's unique brand significance-the luxury journey will start with buying a suitable suitcase. The whole design is like a modern museum, a precious RIMOWA suitcase, and customers are looking forward to taking it around the world. A wide range of choices is a great pleasure in shopping, and the brand concept of "combining technology with technology" can be fully reflected in every product.

I have a colleague named, and the mobile phone circle gave me a face called Boss Du. Why is it called boss du? Because he is an out-and-out local tyrant, I was infected with RIMOWA by him. I saw many friends packing their RIMOWA in various ways at the airport, which actually lost the cultural significance of RIMOWA itself. Each RIMOWA suitcase has its own nicks, scratches and registration labels.

Topaz multi-wheel 85 liters

It is my first RIMOWA, and I define it as the most practical RIMOWA. Topas MULTIWHEEL 85-liter model is slightly larger than the common 28-inch, or 29-inch to be exact. RIMOWA is defined as "the suitcase originally developed for tropical travel, with its solid aluminum-magnesium alloy shell, is still the lightest and strongest suitcase of its kind". It is sold in Germany. At that time, the price was 4650, which was half price compared with more than 9000 in Beijing. There is an old saying in Beijing that you will get what you give. After more than two years of use, the quality is really unknown.

▲ 24 inches, 26 inches and 29 inches at a time.

This is the first RIMOWA suitcase I sold. At first, I wanted to buy a 26-inch suitcase, one size smaller than my present one. I bought it in Berlin, Germany on October 20 14. Many people went to China at that time. Compared with China, RIMOWA is almost half price, and everyone snapped it up like they didn't want money. So, I couldn't get a small one, so I bought a big one. The 26-inch one looks more delicate than the 29-inch one and is more resistant to falling. After all, the bigger, the more empty. But after several business trips, I found that the large size is really super practical! There is almost no need to consider the problem of not being able to hold it.

Remember here that according to American law, suitcases over 29 inches are not allowed to enter the country, so the largest size is mine.

Adjustable separation system The height-adjustable separation system inside the trunk can be flexibly adjusted according to the number of luggage, so that you can put all kinds of items in the trunk in order. There are magic bags at both ends of the box, which can be used for tightness. When you have a lot of luggage, you can use this bag to tie your luggage at any time.

I remember there was an advertisement in RIMOWA a long time ago. Four foreigners didn't get a taxi in Thailand, so they had to choose a three-wheeled motorcycle to go downtown. However, there are not enough people to do it. Sitting alone on RIMOWA's suitcase, sliding. As you can see, the wheels of TOPAS in RIMOWA four-wheel system are smooth and very durable. In addition, the noise-reducing four-wheel system on the smooth road surface makes it extremely easy to turn and move the suitcase.

Topaz must be more than 26 inches, because this size is the essence of RIMOWA. RIMOWA is equipped with an innovative TSA lock, which can be opened during security inspection without causing any damage. Secondly, the large RIMOWA is equipped with two hinges, which is more sturdy, which is something that the small box does not enjoy.

Pilot's multi-wheeled 39-liter suitcase is the most eye-catching RIMOWA.

My second RIMOWA is a Pilot MULTIWHEEL 39-liter model, which is unconventional in appearance and can't be painted a few inches up. Actually, it's just a full captain's box. RIMOWA is defined as "a unique business suitcase to ensure that everything is in order." Noble aluminum material and comprehensive internal design make PILOT your most reliable equipment. "

After reading the official definition, you can definitely guess its internal design. The internal space of Pilot series boxes can be separated by detachable partitions, computers and power cord packages as required. Here we can place related items according to our own needs, which is very practical! But what is certain is that clothes can't be packed like Topas series, so the pilot series is only suitable for short trips of 2-3 days, more directly, it is suitable for business trips of 1-2 days.

▲ Mobile phones, mobile power supplies, credit cards and small change can all find their own places.

▲ I also presented a computer bag and a wire bag.

Pilot series adopts the design of upper opening cover, which is very practical without putting down the whole suitcase during airport security inspection. In addition, the upper cover is also provided with slots for placing mobile power, business cards, card slots, wallets and change bags. The original intention of the pilot design is also to hope that we can give up our heavy shoulders and slide your RIMOWA easily.

The size of the carry-on suitcase stipulated by the Civil Aviation Administration of China is 55 x 40 x 20cm, and the size of the Pilot MULTIWHEEL 39 I bought is 52.5 x 27 x 44.5 cm, so it is theoretically impossible to board the plane. But according to my many practical experiences and my flight attendant friends, it is generally a wood problem! Because the whole crew can't delay the flight because of your illegal luggage, the beautiful stewardess will help you pack your luggage enthusiastically. As long as you don't try to take international flights or those low-cost airlines that charge for everything, it's ok.

Collision between Classics and Technology: Lufthansa and Rimowa Launch Electronic Labels

Ok, let's go back to technology. It is common to board a plane with a mobile APP, but have you ever seen a luggage board with an electronic tag? At present, the most common boarding label is still to stick the paper luggage label on the suitcase manually, and Lufthansa passengers will soon be able to register their luggage at home or on the road with Lufthansa's special App. With a click, passengers can transfer the data on the electronic boarding pass from their mobile phones to the luggage with "Rimowa electronic tag" via Bluetooth, and the luggage data will be immediately displayed on the data template in the trunk. Suitcases registered in this way only need to be placed on the conveyor belt of Lufthansa's baggage check-in counter. The electronic tags launched by SAS and Rimowa*** symbolize the scientific and technological revolution in the luggage industry, and we also hope that more airlines will join in.

▲ Limowa and Boeing launched a limited edition of 747.

About buying

It is best to talk about the saddest problems of domestic users. If you are a local tyrant, it costs more than 8,000 yuan to buy Topas or Pilot series in China. My two models are Topas 4650 RMB and Pilot 4200 RMB respectively. Of course, no one is a fool, and most friends will choose Haitao or buy overseas. It should be noted here that RIMOWA is a German brand, and neither Hong Kong nor the United States is cheap, so it is definitely the cheapest to buy it in Europe, especially in Berlin, where RIMOWA stores at Berlin Airport also have various limited editions for sale.

The story of Zimmerwa: the bloody case caused by aluminum plate

Starting from 1 10 years ago, Zimmerwa started with suitcases and expanded its business into three major fields: professional photography boxes, industrial boxes and customized boxes. So far, RIMOWA has appeared in countless Hollywood movies, and even Porsche sports car brands and Lufthansa have invited RIMOWA to design exclusively. RIMOWA's success is not accidental, the key lies in the selection of aluminum-magnesium alloy materials. This material is not only strong and moisture-proof, but also lighter than plastic.

Among all kinds of luggage, why only RIMOWA insists on using aluminum-magnesium alloy, even RIMOWA has become synonymous with aluminum luggage, and there is a fascinating story.

In addition to the world-famous Cologne Cathedral, Cologne, Germany has never lacked celebrities, and the great musician Beethoven was born here. Inspired by this artistic atmosphere, at the end of 19, a young man named Paul Mosecker also had a yearning for music. Unfortunately, he was born in a family that runs a suitcase factory. Paul Mosecker's father wanted him to take over the family business instead of becoming a musician. Finally, inspired by his family, Paul Mosecker obeyed his father's wishes and became the helm of the family business. From 65438 to 0898, Paul Morszeck founded RIMOWA's predecessor "Kofferfabrik Paul Morszeck luggage manufacturing company" in his own name. What Paul didn't expect was that his idea of "perfect suitcase" was actually the champion of global sales in the future.

With the booming luggage business, Richard Morschek, the son of Paul Morschek, also entered the family business, intending to make great achievements. In terms of personal ideal, Richard and his father Paul are strikingly consistent. Creating a "perfect suitcase" is his only goal, but Richard focuses on the innovation of materials, because it was an era when leather was used as the raw material of luggage, and this material was far from "perfect". In order to make the perfect suitcase, Richard began to try different materials, from leather, wood to cloth, and finally Richard turned his attention to metal. After several experiments, Richard found that aluminum has the characteristics of light weight and durability. 1937, the aluminum suitcase that played a key role in RIMOWA's later generations finally appeared. At this time, the first glorious period in RIMOWA's history followed.

However, what Richard didn't expect was that the peak of his career was so close to the bottom.

194 1 year, Richard officially changed the company name to RIMOWA. Although RIMOWA luggage, which has been in business for 40 years, has become a famous brand in Europe during the Second World War, the egg has not ended. With the defeat of Germany in the European battlefield, the war slowly approached Cologne. In an allied air raid, RIMOWA's factory was completely destroyed, and even the materials for producing suitcases, such as leather, wood and cloth, were completely burned.

Losing everything overnight, the sentimental Richard stood in front of the ruins of the factory. Maybe God won't close one door, but he will open another. Richard noticed that one thing was not destroyed, and that was aluminum. In an instant, Richard realized that RIMOWA's future lay in this metal.

After the war subsided, the first thing Richard did after trying to restart the factory was to resume the production of aluminum suitcases. He was even more encouraged by the appearance of the JU52 plane. He noticed that the outer surface of this plane had a wrinkled design, which was completely different from the designs of other planes at that time. Upon inquiry, he learned that this design can increase the strength and compression resistance of metal. Then at 1950, this surface groove design was applied to all RIMOWA products.

At this point, all the classic traditions of RIMOWA: aluminum alloy material, groove design and simple appearance have been formally formed in the hands of the second generation owner Richard. However, it is Dieter Morszeck, a third-generation descendant who is unwilling to take over the family business, that makes RIMOWA move towards a broader development space.

Like his grandfather Paul Mosecker, Dieter has his own ideals. He dreamed of becoming a pilot, but he was born in the Mozek family, and his fate seemed doomed. Dieter, who was asked to take over the family business, had to fly his own plane to have fun in his spare time. However, this seemingly burning hobby has brought Dieter a new way to get rich. Dieter couldn't find a box suitable for flying, so he had to make it himself and inadvertently derived one from RIMOWA's products for aviation people. This is the case in RIMOWA, a brand that is exploring suitcases suitable for different scenes. It is also well received and has become the most ideal suitcase in the hearts of stars and ordinary consumers.