About the history of the brand Anna Su?

Many people have translated this designer's name into Anna Su. In fact, her Chinese name has little to do with her English name. Her surname is Xiao. This 100% China native (mother from Shanghai, father from Guangdong) is now one of the hottest figures in American fashion. Although she is a third-generation Chinese American, she is still from China, and we have reason to be proud of her.

As soon as I saw anna sui, I was deeply attracted by her magic. Fashion called her "the magician of new york"! Indeed, she has the magic of confusion, whether it is clothing, accessories or charming makeup. Anna, a third-generation Chinese immigrant of Chinese descent? 6? Sue, 1,1was born in Detroit in 1955. The second child in the family is the only girl among the children. My father is a building structural engineer and my mother is a full-time housewife. At an early age, she put her dream on fashion design. Her design talent was revealed at an early age. She was chosen as the best dress by the whole school, and she also likes to cut and paste fashion magazines to collect some beautiful ideas and become inspiration in the future. She studied painting in Paris. Many clothes are sewn by hand. She likes rock music and digging for treasures in second-hand shops. At the same time, she likes the standard colors of the brand-purple and black.

Anna decided to become a fashion designer after graduating from high school. In 1970s, she went to Parsons School of Design in new york for further study, where she found a like-minded partner, steven meisel. Their cooperation is the key factor of Anna Su's development. Two years after graduation, I designed some sportswear and worked as a freelance writer for steven meisel, a fashion photographer. After accumulating many articles in Time magazine, she devoted herself to her own design. Her six original works at 1980 were immediately favored by Macy's, and her designs were put into advertisements in The New York Times. In the same year, Anna started her own brand, opened her own brand clothing store, and entered Soho District of new york on 1992. The decoration of the shop shows her unique taste. 199 1 made its first public fashion show, then opened its first boutique in new york, and released men's and women's fashions one after another. 1996 The first boutique in Asia was established in Tokyo, which set off a purple whirlwind in Japan.

The uniqueness of Anna Su's clothing lies in the use of contrasting and bold colors, with plaid, floral and so on, showing intricate and full of hierarchical changes; Dresses exude a unique feminine color, while T-shirts with random graffiti patterns or characters are the favorite of young girls. Anna? 6? 1 Su is good at finding inspiration from life. All designs have a common feature: the bold vitality and decadent temperament of rock music, and the bold design with a indifferent secular vision fully shows the rebellious character. In today's simple and natural, Anna? 6? 1 Sue began to go back to the ancients, adding a gorgeous and luxurious temperament: embroidery, lace, embroidered beads, fur and other gorgeous decorations are concentrated! Whether it is a luxurious and elegant black carved container box, a small and retro eye shadow box with various rose totems, or a mascara or lipstick box with delicate black roses on the top of a dark bottle; It is also the most classic big square honey powder box, and the finely carved patterns remind people of the powder box in their mother's time. These are the places where Anna Su drives you crazy!

With Anna Su, you can roam freely in the metropolis, with luxurious and classic accessories, nomadic headscarves and wide-brimmed hats. Gorgeous pearl jewelry and bright silk scarves and stockings make life as gorgeous as a musical, and liberalize into a desire for wandering life. The Adventure of a Metropolis Girl allows you to play freely, create surprises in your ordinary life and create your own style. Anna sui was popular in Japan, and the Japanese immediately thought of new business opportunities, so they began to have cosmetics. At the end of 1990s, Anna Su created a series of classical, elegant and gorgeous cosmetics. With her favorite rose as the theme, mysterious purple with all-black pattern is full of natural flowers. The full range of cosmetics includes: basic series, pearl series, bright series, natural series and so on. In particular, she added her favorite roses and natural plant essential oils.

Anna Su is very concerned about the things around her as a child and her own life. Everything may become creative inspiration, a package that she can't put down, with elegant colors and personality. Zibo 1999 swept through Taiwan Province Province, and products such as perfume and maintenance were introduced one after another. In addition to purple and black, more and more colors appear in brands, including honey fruit series skin care products, Sui Meng, Sui Ai and other perfumes and whitening products. Anna Su, who loves purple deeply, is widely used in make-up and clothing, with purple, red and black as its symbols. The whole counter is full of purple, as if immersed in romantic purple romance. In purple, women find themselves and mysterious power in their hearts!

Anna Su launched her first collection, with only six works, but orders followed. Her style is very pragmatic. Before holding her own press conference, she knew the market like the back of her hand and had a considerable degree of commercial sensitivity. So although her style is avant-garde, the business operation part is not sloppy at all.

199 1 launched the first personal fashion show, with a strong hippie style. 1992, she opened her own studio. Only two years later, she won the perry ellis Prize from new york Designers Association.

Now, Anna Su has a series of products such as clothing, accessories, cosmetics, perfumes, household items, etc., and has specialty stores in many places around the world. She attaches great importance to the development of the Asian market, and it turns out that her influence in Asia is also very far-reaching.