Pet shop marketing plan

Pet shops belong to the category of door-to-door service in local communities. In the environment of the target market, you can refer to the article about store location. The target market environment of pet shops is very limited, so we need to be extra careful in choosing the target market. The choice of pet store's target market determines the target customer group-pricing-channel-product-price = store's final income.

Two kinds of products

The main products of pet shops are: pet foster care, pet sales, pet merchandise sales, pet care, pet beauty, pet health care, pet supplies sales, pet training, pet photography, pet tourism, pet funeral, pet consignment and other benign product organizational structures. It is a topic that pet shops need to consider to broaden horizontally to find consumer demand and dig deeply into customer demand vertically.

Three channels

The channel here refers to the communication channel, how to make use of effective communication media to let customers better understand the attributes of our products and the platform for customers to generate demand and obtain products.

For example: face sales, storefront posters, storefront signs, leaflets, promotion, outdoor media advertisements, TV broadcast advertisements, online media advertisements, professional media platforms, self-media advertisements, etc.

4 promotion

Promotion is essentially a communication activity, that is, marketers send out all kinds of information to stimulate consumption, and transmit these information to one or more target objects to influence their attitudes and behaviors.

For example, free promotion, gift promotion, discount promotion, competitive promotion, activity promotion, win-win promotion, direct promotion, service promotion and other means will finally stimulate customers to buy service goods.

5 pricing

The pricing of store products depends on many factors: enterprise goals, competitors, costs, market macro-environment, market share, customer demand and so on. The pricing of products affects the company's profits and customers' purchasing power loyalty, so we can use many skills in pricing strategy to obtain the profits of enterprises without affecting customers' buying experience.

How do pet shops plan effective marketing activities?

I. Target Plan of Marketing Activities

The goal setting of marketing activities depends on many factors, such as the store is in the opening period (customer drainage, new product release period (new product recommendation), and the industry is in a downturn (old customer maintenance). The marketing goal is to formulate corresponding strategies according to the actual situation of the store. Goals must be stated: quantifiable, measurable and feasible.

Two. Product mix and pricing strategy plan

Select the target of marketing activities, and then analyze the product resource allocation and pricing of the store, such as the strong support of upstream suppliers for a product, the technical expertise of a technician in the store, the long-term unsalable inventory of a product, and the hot-selling explosions in the current season, which can be used as specific choices for product mix.

When choosing product mix and pricing strategy, we need to pay attention to:

1 Choose good products and excellent products.

2 products with wide audience or high frequency

3 Combination products do not conflict

4 attractive pricing

5 products are story-telling and easy to spread.

Three. Communication channel plan

With the goal and product mix, the choice of communication channels also determines the overall effect of the whole marketing activity. According to the consumption habits of store customers, the attributes of target groups, the external environment of the market and the activity budget, we should reasonably choose multi-channel diffusion.

Four. Promotion combination plan

When choosing the promotion combination, we should avoid the homogeneous promotion mode. The traditional promotion mode only exists in low-cost subsidies, and modern promotion activities are integrated with certain interest, and the user's sense of participation will enhance the corresponding effect of promotion activities.

Verb (abbreviation of verb) financial budget of marketing activities

Determine the projects in which resources are invested, and clarify the input cost of each project.

Market input items: channel expenses, terminal expenses, material expenses, personnel salaries, commission expenses, promotion expenses, advertising expenses, etc.

Implementation and formation plan of intransitive verb marketing activities

It is a closed loop of marketing planning activities to clarify the specific division of labor among the person in charge, the supervisor and the executor of marketing activities.

According to the overall market development plan and the market tasks of each stage, the market tasks of each stage are clearly defined, subdivided and implemented, and the project implementation is concrete, so that the marketing activities are planned, targeted, phased and concrete.

Summary: Excellent marketing activities can make the store establish a good relationship with customers, at the same time show excellent products to target customers, make the store profitable, and better provide customers with quality products and services.