What's so particular about business card design?

Question 1: What should I pay attention to when designing business cards? What should be included? First, let's analyze the elements of a business card: it is divided into several parts.

First, name item, second, company name and logo item, third, information item, fourth, business content item.

Almost all business cards have these items. Divide these items first, and don't rush to typeset. All the contents are ready and begin to match. Although the business card is just a small piece of paper, everything that exists has a sense of space. When matching various information items, we can grasp its space, properly use various contrasts and contrasts, decorate colors and techniques, and make a business card as exquisite as possible.

When designing, we must take care of the space. It's like the spacious room where you put your furniture, giving people a crowded feeling. If it is too scattered, it will be chaotic. A business card is also a space. No matter what specifications, how to put them in this space determines the visual sense of this business card, from the overall sense of space to the small lines and words. The grasp of this space lies in the fact that you put the above elements in it.

Determine the position of the main part first, and then match it with other information items. The position of the subject part is the center of the whole business card space, so as to arrange the whole business card. If a theme is properly arranged, the design of Mingding is half the battle.

Question 2: What's so important about the geomantic design of business cards? The first principle of graphic design training in Shanghai is that the background color of advertisements and business cards should be consistent with the background color of companies and names, but not with the background color of enterprises. According to Feng Shui, the five elements are related to each other. The relationship between the five elements can explain the relationship between things, and the multiplication of the five elements can be used to show the mutual influence after the balance between things is broken. Common growth means mutual endowment and mutual encouragement. The order of the five elements is: wood fires, fire produces soil, soil produces gold, gold produces water, and aquatic wood. Symbiosis can also be called mother-child relationship, such as wood making a fire, that is, wood is the mother of fire and fire is the son of wood. Contain and restrict each other. The order of the five elements is: Mutuke, Tukeshui, Shuihuoke, Huojinke and Jin Kemu.

They are mutually generated, mutually restricted and inseparable. If the five elements are too much or too little, the normal relationship between them will be destroyed, and there will be multiplication or humiliation.

Multiplication, that is, one of the five elements is too restrained to the other. For example, if wood is too strong and gold cannot restrain wood normally, wood will overwhelm the soil and make it more virtual. This is wood borrowing. Abuse each other, that is, there are so many lines in the five elements that the other line can't restrain it, but is restrained by it, so it is also called anti-aggression or anti-aggression. For example, water can kill fire under normal circumstances, but when there is too little water or too much fire, water can't kill fire, but it will be dried by fire, that is, fire can kill or insult water. It can be seen that the color matching of advertisements and business cards must be the color of the bottom plate, and the names of "afterlife" and "help" are used, because the name is yourself, your company, and the bottom plate is the outside world and others.

So, what color do the five elements have? Metallic colors: white, gold and silver belong to water color: black, blue and gray belong to wood color: green, cyan and emerald belong to fire color: red and purple belong to earth color: yellow, brown and brown, for example, the color of business cards or billboards is green, and green is wood color; The name of the company is red, red is fire, and wood is fire; And personal names are yellow, yellow soil and fire soil. In this way, your company and your name can be born on the floor. This is an effective feng shui principle. The second principle is that the color of company and name is the color of advertisement and business card. If the first principle cannot be realized for some reason, then at least the second principle should be followed: the color of company and name is the color of advertisement and business card. In other words, use the company and your name as the background color of business cards or advertisements. Note: the company and your name must not be overwhelmed by the color of the bottom plate. For example, the color of your name on the business card is white, the five elements belong to gold, and the background color is sky blue. This is Jin Kemu. The name controls the outside world, is controlled by you, and is made by you. Platinum is the substrate, and platinum is blue wood. Can the background color be two colors? Yes, but pay attention to the fact that the two background colors are as close as possible, such as platinum. And there must be a main color, and the two colors cannot be divided equally. The third principle is the position of company and name in business cards and advertisements, and the two principles of business card and print advertisement design are color matching and location. A company's business card or print advertisement should be divided into three parts. We agreed, a rectangular business card, north and south, right and west of Zuo Dong. It is wide from east to west and narrow from north to south. So, how should I put the names of companies and individuals?

The first part is the decision-making level: if the enterprise is a group, the northwest position is the dry divination in the gossip, and the decision-making level of the company should be placed in this northwest place; Put the name in the middle.

The second part is the executive level: if it is not a big enterprise, and it is a female boss, then it is best to put the company near the Middle East. Because this is a divination, an earthquake means thunder and action. This is the middle and high level and the executive level, and it should be placed in this place, which is the location of divination. The names are placed in the palace. For white-collar workers, this position is also the most suitable. If the company is in the early stage of starting a business, as the boss of the company, it is both a decision-maker and sometimes an executor. Then the personal name should be placed in the divination position on the business card. Because the earthquake like "earthquake" is a borrowed earthquake, it only refers to the earthquake, which has the comprehensive meaning of shock, shock, shock and awe, that is, it refers to the shocking situation caused by the pressure beyond ordinary people. The company name can be placed in the palace. The third part is also the decision-making level: for enterprises below medium scale, the southeast direction is the fork, which is the symbol of paper money. If the executive layer and the middle and high level are placed in the middle of divination, the decision-making layer is placed in the position of southeast divination. Related reading: Shanghai Graphic Design Training (Editor: Shanghai Graphic Design Training)

Question 3: What business card designs pay attention to business card printing? There is a special naming machine.

1, no color requirements.

You don't have to bleed

3, the size is generally 90x50mm, can be changed.

4.CDR, AI, PSD will do.

Question 4: What should I pay attention to when designing business cards? There is a naming machine specially used for printing.

1, no color requirements.

You don't have to bleed

3, the size is generally 90x50mm, can be changed.

4.CDR, AI, PSD will do.

Question 5: What does a business card design contain and what should be paid attention to? That's what I want to say upstairs! ~ The answer is comprehensive! ~!

Question 6: Problems needing attention when designing business cards (1) Basic requirements of business card design.

As an independent media of a person and a profession, business cards should pay attention to artistry in design. But it is obviously different from works of art. Unlike other works of art, it has high aesthetic value, which can be appreciated and pondered. In most cases, it will not attract people's attention and pursuit, but it is easy to remember and more recognizable, so that people can get the information they need in the shortest time. Therefore, the design of business cards must be concise, with distinctive fonts, emphasizing design awareness and novel artistic style.

The basic requirements of business card design should emphasize three words: simplicity, desirability and conciseness.

1, Jane: The main information conveyed by business cards should be concise and clear, and the composition should be complete and clear.

2. Work: Pay attention to quality and efficiency, and try to make the information clear.

3, easy: easy to remember, easy to identify.

(B) Business card design procedures

1. Before designing a business card, you should first understand three aspects.

(1) Know the identity and occupation of the business card holder.

(2) Understand the nature and function of the business card holder's unit and its unit.

(3) Understand the business scope of business card holders and units.

2. Unique concept

Unique creativity comes from the reasonable positioning of design and a comprehensive understanding of business card holders and units. A good business card idea can withstand the following tests:

Whether (1) has visual impact and identifiability.

(2) Whether it has the working nature and identity of the media subject.

(3) Whether it is unique or not.

(4) Whether it meets the business characteristics of the holder.

3. Design orientation

According to the understanding of the first three aspects, determine the design concept, composition, font, color and so on.

(C) elements in the design of business cards

In the design of business cards, there are indispensable elements. The so-called constituent elements refer to all kinds of materials that make up a business card, generally referring to signs, patterns and copywriting (name, mailing address and communication mode of the business card holder). These materials are endowed with different missions and functions, which are collectively called constituent elements.

There are two types of constituent elements:

1, which belongs to the elements of modeling.

(1) logo (a trademark or corporate logo registered with patterns or characters)

(2) Patterns (unique color blocks that form business cards)

(3) Outline (several borders)

It is a part of this plan.

(1) Name and title of the business card holder.

(2) the name card holder's unit and address.

(3) communication methods.

(4) business areas.

The above elements have their own place in business card design, and the design points are determined according to each type of business card.

(4) the design of business cards

In the design of business cards, the design of patterns is an important link. The success of pattern design directly affects the visual effect of business cards and people's psychological feelings towards business card holders and their units. Patterns have a fixed function in business cards.

1. These functions are classified as follows:

(1) attracts attention. A good business card pattern design should not only meet the needs of picture composition, but also attract people's attention strongly, so as to achieve the purpose of self-promotion by the holder.

(2) the professional characteristics and industry characteristics of the business card holder. The form and color of the business card pattern should reflect the professional characteristics and industry characteristics of the business card holder.

(3) Guide readers to pay attention to the induced effects of important schemes.

2, the composition of the pattern

Gradient of (1) mode

The application of monochrome gradient in business card design can not only maintain the integrity of the design, but also enhance the visual impact.

Mixed color gradient has more than one or two color gradients, and the effect of this picture is more active, but attention should be paid to the contrast of color force and the proportional distribution of composition when applying.

The image gradient takes the logo of the business card, the name of the factory or the products sold, and carries out light color weakening, color gradient and size gradient on the screen to form a richer visual effect.

(2) Contrast and unification of patterns.

The role of the pattern in the business card is to set off the theme, enrich the picture and remind readers. Therefore, the design of patterns should not only pay attention to contrast, but also be complete and unified. Contrast mainly refers to the obvious difference between the pattern of the picture and the background of the picture. Unity means that the level of painting should be clear, and the pattern exists to highlight the theme, make the composition eye-catching and full of personality, without usurping the role of the master.

(3) The expressive methods of patterns are given different expressive methods according to the personality characteristics of business cards. The performance skills are as follows:

Image texture method This method is to texture the image related to the business card holder's industry to form a clear image. & gt

Question 7: Matters needing attention in business card design: What overall design should be unified with the corporate culture of the service company, and the font, size and color should be paid attention to.

Question 8: What should I pay attention to in business card etiquette? When I thought of my name when handing out my business card, Gong wanted to take it with both hands. If there is any big title on the other party's business card, I must read it out, and my last name must also be read out. In addition, look at each other with eyes to show respect. What I want to say is that there are differences in status, so we should pay attention to them.

Question 9: What dimensions do business card design need? What are the standard business card sizes in China: 90×54mm (golden rectangle with the ratio of 1: 0.6 18 for the best harmonious vision. Needless to say, the authority of the golden ratio, in the history of art, almost all excellent works have unanimously verified this famous golden ratio, so the aspect ratio is 1: 0.6655.

American standard business card size: 90×50mm (this is the platinum ratio of 16: 9, which is in line with eyeball vision, and this ratio is very hot for LCD);

European standard business card size: 85×54mm (this is the silver ratio of 16: 10, which is commonly used for the size of bank cards and VIP cards and is widely used);

Narrow business card size: 90×45mm This size is suitable for fashion business cards;

Ultra-narrow standard business card size: 90×40mm, rarely used, suitable for personal personalized business cards;

Standard size of folding card (folding business card): Chinese style: 90×95mm (folding position 90 * 40-90 * 55); Western style: 90× 1 10mm (90 * 55mm)； after folding); Business cards suitable for companies with more content;

Standard size of long folding card (extended folding business card): Chinese: 130×54mm (the folding position is 40*54-90*54, and the finished product size after folding is 90 * 54MM; Western: 130×50mm (folded according to 40*50-90*50, Business card suitable for CEO of group company.

Question 10: What should I pay attention to in the color of business cards? 1. color settings are all CMYK, not spot colors or RGB.

2 Resolution 300~350DPI, color mode CMYK.

3. The color of the base map should not be less than 8%, otherwise the color is too light to print.

4.K 100% black * * * blocks or lines are all directly pressed black, and other colors are not allowed to avoid color overlap. Please do not set overprint for other colors. If you want to print, you can print business cards for free.

5. Do not use four-color black filling such as C 100%, M 100%, Y 100%, or color filling with the total gray value exceeding 250%, so as to avoid ink smudging or dragging.

6. Avoid using colors or templates that are prone to color cast, such as purple, dark blue, orange, brown, strong metallic color and gradient red.

7. The picture is displayed in RGB color mode on the computer screen, showing bright colors, while the printing color mode is CMYK. It is normal to have a little color cast due to different color modes, and the printed color will be affected by the intensity of paper and light source. So there will be a slight color difference between the actual printing effect and the computer screen display effect.