How do novices do self-media

How do novices do it from the media? With the rapid development of the Internet era, the media industry has developed rapidly in recent years. It is not uncommon to earn over 10,000 yuan a month and one million yuan a year from the media. Many people want to be self-media. Here's how novices do self-media.

How do novices choose self-media platform 1 1?

There are too many self-media platforms now, and novices don't know where to start.

I want to be an official WeChat account, but some people say that the dividend period of the official WeChat account has passed; Want to make headlines today, some people say that the unit price is too low; I want to be a mile, but I can't make a video.

What I want to say is that every self-media platform has people who make money from it. Others' opinions can be referenced, but you have to implement it yourself to know what kind of experience it is.

Generally speaking, there are roughly the following self-media platforms, which I have divided:

Shallow reading platform: today's headlines, big fish, penguin, Baijia, Yidian and interesting headlines.

In-depth reading platform: WeChat official account, Zhihu and Douban.

Small video platforms: Bili Bili, Tik Tok, Auto Aauto Quicker, Little Red Book.

Drainage platforms: Jianshu, Zhihu, Douban and Xiaohongshu.

If you are super white, it is recommended to choose WeChat official account and fencing practice first, because other platforms have higher requirements for verticality in the field. Please suppress your curiosity and anxiety and bring up the most basic writing first.

2. Content positioning

The reason why we choose from the media may be that some people are out of love and some people are trying to make money. In any case, earning is the fundamental driving force for us to persist for a long time.

If you want to make a profit, you must be clear about the positioning of your account. Do you want to do emotion or technology, history or entertainment, American writing or photography?

If you are still vague about the concept of positioning, and you can't guarantee that you can continue to output the content in this field, I will stick to the old saying, practice precipitation in the official WeChat account and achievements first, and don't be impatient.

3. Learn to collect and sort out information.

Writing articles or creating videos almost every day from the media requires words, pictures and video materials, so where do these materials come from?

There are only two channels for obtaining materials:

Network or real life.

As a self-media person, we should always pay attention to the material content related to our own positioning. A good memory is better than a bad pen. When you see good material, you must write it down.

For example, if I see a good title, a good sentence and a good topic, I will write it down in my notebook.

Writing an article needs pictures, and it also needs pictures to cover it, so I specially arranged a picture folder and made a detailed classification to facilitate the search and use.

4. Post-planning

Make up your mind to do a good job, you can't fish for three days and dry the net for two days, how to determine the frequency of weekly updates.

You treat your account at will, and fans will treat you at will.

My post planning is specially recorded in my notebook with a pen.

Although regular plans can't keep up with changes and many plans can't be completed on time, I won't be confused every day if I write these on paper.

Finish one by one according to the plan, and then put a red tick, feeling that I am one step closer to my goal.

5, learn to deal with pictures

Since the media operation, writing is only the most basic skill. If you want the article to have the finishing touch effect, you must master the skills of image processing in your spare time.

If the illustrations and cover pictures of the official WeChat account are of good quality, it can add a lot to the article.

As for the production of the cover picture of WeChat official account, you can use picture monsters, manuscript design or maker stickers, but there are a few free fonts in these softwares, and many fonts can be used for commercial purposes only after payment.

So I suggest that if you have time, you must teach yourself simple PS skills. The future development direction of media cannot be separated from PS.

Step 6 learn typesetting

It is easy for beginners to ignore typesetting when they first start writing articles, because there is a certain difference between self-media articles and school compositions.

If you are from the media, you don't need to leave two spaces at the beginning of each paragraph, and you should get rid of the shackles of "composition" in the title and content. "Campus writing" is not popular in the media.

After writing an article, you can use your mobile phone to see if the typesetting is comfortable and concise, and then look at other people's typesetting articles and compare them to know where your problems are.

7. Executive power

Practice is the only criterion for testing truth.

I thought I had mastered the dry goods sorted by others, but I always encountered various problems in actual operation.

Since the media operation, we must try it ourselves, the execution should be in place, and we must be self-disciplined, especially for novices who have no experience. We must try more and sum up experience.

If you master the skills you should have from the media, it is natural to make money. Whether you can get this piece of media depends on you.

Generally speaking, if you want to achieve something in an industry, it is essential to persist for 10 thousand hours. I hope everyone can find their love and tenacity on this road.

How do novices do self-media 2? Point 1: Learn to use tools flexibly.

First of all, learn to use self-media tools. With tools, we can quickly improve the efficiency of media. Many novices often work overtime when they first enter the business, and they are not familiar with the work content. In addition, since the media work is complicated, overtime is common. When I first came here, I worked overtime every day, and later I learned to use some tools. Sometimes, the work efficiency is very fast. Here I recommend easy writing for everyone.

There are many explosive articles in Yizhou, and we all know that the most difficult thing to write an article is the topic, framework and title. In the explosion library of Yizhou, we can see many explosion articles, including Zhihu, 360 Q&A and other hot topics on the platform, and there are also many explosion articles that can provide us with creative inspiration.

The second point: grasp the quality of content.

For the article quality, we can use the easy-to-write originality detection tool to detect the originality of the content. An easy-to-write originality detection tool will give your article an original score according to the content on major search engines. If the content of the red part is too high, just modify it directly. The video quality is watermark-free HD and the content is logical.

The third point: improve creative efficiency.

Since the content of the media needs to be constantly updated, it will help to increase the weight of the account or attract fans, but it is impossible for everyone to have time to create content every day. At this time, you can directly use the easy-to-write material collection tool to collect articles and video materials and create them, which can effectively improve your efficiency, and then save articles and publish them regularly.

The fourth point: learn to analyze data.

This is a skill that novices from the media must learn, that is, analyzing account data. It can be analyzed from recommendation, reading, praise, collection, forwarding, title and other dimensions. And judge which content is popular with the public. This may be difficult for beginners, but the analysis of explosive articles that are easy to write may help you. Analysis of explosive articles that are easy to write on the mass platform, and explosive data can be used.

How do novices do self-media 3 1? Beginners must first choose their own platforms before they become self-media. At present, the common self-media platforms are Weibo, Today Headline, Baidu, Tik Tok, and Aauto Quicker.

2, and then choose according to your own preferences and occupations. For example, I am an IT practitioner, so I choose IT. If I like to pay attention to the entertainment circle, then I will choose entertainment. In addition, there are dozens of categories such as science and technology, agriculture, rural areas, farmers, history, food, funny, military and so on.

3. After choosing a good category, you should also choose whether to focus on articles or videos. If you have confidence in your writing, I suggest you choose to write an article. If you can't write an article, you can also make a video from the media.

4. Then register your account with your mobile phone number on the platform and start your journey from the media.

Extended data:

Run a media account:

First, focus on quality content.

The most important core of media operation is to create value. It doesn't need many gorgeous sentences or beautiful words, as long as the content created is rewarding for readers.

Second, keep the fans.

For self-media authors, fans are the most critical audience. However, many self-media authors only know how to attract fans, but they don't pay attention to their retention. Isn't it a waste of effort to spend a lot of energy and hard-earned fans?

Third, make the best use of the situation.

It is absolutely not enough for us to do the above two steps well. If you want to improve your popularity, you must learn to sell yourself. Since the media platform is a zero-cost, huge traffic promotion platform.