Traditional Culture Encyclopedia - Photography and portraiture - What does 3-D cartoon mean?
What does 3-D cartoon mean?
Three-dimensional animation
Also known as 3D animation, is a new technology with the development of computer software and hardware technology in recent years. Three-dimensional animation software first establishes a virtual world in the computer. Designers build models and scenes in this virtual three-dimensional world according to the shape and size of the objects to be represented, then set the motion trajectory of the model, the motion of the virtual camera and other animation parameters according to the requirements, and finally assign specific materials to the model and light it as required. When all this is done, the computer can automatically calculate and generate the final picture.
3D animation technology is a useful tool because of its way of simulating real objects. Because of its accuracy, authenticity and unlimited maneuverability, it is widely used in many fields such as medicine, education, military, entertainment and so on. In terms of film and television advertising production, this new technology can give people a refreshing feeling, so it has been welcomed by many customers. Three-dimensional animation can be used for special effects production (such as explosion, smoke, rain, light effect, etc.), special effects (crash, deformation, illusory scenes or characters, etc.), advertising product display, title flying and so on.
Compared with the real shot advertisement, the three-dimensional animation advertisement has the following characteristics:
It can complete the shot that the real shot cannot complete
The production is not affected by factors such as weather and season
It has higher technical requirements for the producers
It is highly modifiable. Quality requirements are more easily controlled
The shot with high real cost can be realized by three-dimensional animation to reduce the cost
The shot with danger can be completed by three-dimensional animation
The shot that cannot be reproduced can be simulated by three-dimensional animation
It can beautify the displayed products
The picture expression is not limited by the physical equipment, so the camera in the virtual world of three-dimensional animation can be regarded as an ideal movie camera. Producers are equivalent to directors, photographers, lighting engineers, artists and scenery, and the final picture effect depends only on the level, experience and artistic accomplishment of producers, as well as the technical limitations of 3D animation software and hardware.
The production cycle is relatively long
The production cost of three-dimensional animation advertisements is in direct proportion to the complexity of production and the required authenticity, and increases exponentially.
Although the entry threshold of 3D animation technology is low, it takes years of unremitting efforts to master and skillfully use it, and at the same time, it is necessary to keep learning new technologies with the development of software. It has the highest technical content in all forms of film and television advertising production. Because of the complexity of 3D animation technology, the best 3D designers are unlikely to be proficient in all aspects of 3D animation.
3D animation is a work closely combining art and technology. In the production process, on the one hand, we should fully realize the requirements of advertising creativity in technology; on the other hand, we should re-create the art in the aspects of screen tone, composition, light and shade, lens design and combination, rhythm control and so on. Compared with graphic design, three-dimensional animation has more concepts of time and space. It needs to learn from some rules of graphic design, but it is more to create according to the laws of film and television art. Examples of 3D animation can be found in Zhengdong's blog.
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