Weikaide Weikai Communication (China) Co., Ltd.

Founded in May 2002, it is a wholly-owned subsidiary of Korean VK Co., Ltd. in Xiamen, China. Its parent company, Korea VK Co., Ltd., was established in September, 1997. Is a high-tech enterprise listed in Korea specializing in manufacturing mobile communication terminals. After successfully entering the mobile communication market, VK quickly opened the markets in Southeast Asia, Europe and America with the help of mature and efficient marketing model-exclusively supplying with the largest operator in Korea. It also successfully entered the European market through close cooperation with Vodafone, the largest operator in the world. Its high-quality innovative fashionable luxury mobile phone products have won the favor of the public and won many domestic and foreign communication industry awards. In just a few years, it has become the star of the world communication manufacturing industry, and is also called the troika of the Korean communication market with Samsung and LG. In 2004, the sales of "VK Weikai" rose from 5.6 billion won two years ago to 65.438+0965 billion won, reaching an astonishing growth rate of 33.99%, and won the honor of "the first place" among the 50 fastest-growing IT enterprises in Korea. Like many large international companies, VK is very optimistic about China's market potential and high-level human resources. In 2002, the acquisition of Xiamen Zhongqiao Communication Equipment Co., Ltd. started the development of VK in China market. At the beginning of 2005, it was officially renamed as Weikai Communication (China) Co., Ltd., and the group not only invested heavily to build an industrial chain in Southeast Asia with China as the core, but also introduced its advanced and mature technology R&D equipment and scientific and efficient production management mode into China. By setting up R&D centers in Shanghai and Shenzhen respectively, the localization of R&D and procurement has been gradually realized, attracting a large number of people with lofty ideals to join. With the joining of a large number of highly educated, high-quality R&D, sales and management personnel, the company actively cooperates with world-renowned enterprises to develop high-end mobile phone products, including protocol layer software and high-frequency circuit design. Dozens of GSM and CDMA products have been developed. In order to strengthen their scientific brand connotation, VK not only continued to increase its investment in R&D, but also acquired the mobile division of WAVECOM (Micro-control Technology) in France last year, which is a company. After the acquisition of micro-control technology, VK Weikai basically realized the integrated R&D mode from core chip development to bottom circuit design, and made a big step forward in the R&D and application of independent technology. At the same time, VK has also formed an international situation centered on three R&D of Korea, China and France.

After two years of strength accumulation, Weikai Communication (China) Co., Ltd. has made great progress in China market with international brand operation and Chinese marketing management, and its market share and brand have advanced by leaps and bounds, and has won a place in the market quickly with its unique intermediate strategy. Weikai's intermediate strategy is first embodied in product positioning, with the female market as the leading factor and fashion design as the concept, creating a distinctive product impression and winning the favor of many white-collar women. In addition, Weikai chose the third way except Europe, America and China, and labeled the products with fashionable and beautiful, advanced technology and practical high cost performance, thus ensuring the return of consumers' interests. In the construction of sales channels and terminals, the intermediate strategy is still the dominant idea, the agency system and self-built channels are parallel, and the core terminals radiate around. At present, Weikai has quickly established a hard-working and responsive marketing team consisting of nearly 1,000 professional marketers and more than 2,000 promoters in China market, and established an intensive marketing network centered on 26 provincial offices and more than 65,438+000 city offices. In order to create a fashionable and high-quality brand image, Weikai Communication (China) Co., Ltd. not only strictly controls the product design and production, but also adopts different spokesperson strategies according to the product positioning and consumption orientation in different periods. Because the products in the first stage are small and lovely, youthful and fashionable, only Song Huijing, a Korean jade girl, was chosen to better show the characteristics of the products. With the rise of camera phones, white-collar women have become the main consumer groups, and Gianna Jun, a savage girlfriend, has entered the consumer's sight, and her fearless personality has once again collided with products that are only open. With the expansion of enterprise product line and the need of market development, enterprise products turn to neutrality and develop into multi-functional aggregation mobile phones, and the connotation of leading technology is gradually injected into the only open brand. At this time, South Korean power star Ahn Jae Wook is the representative of science and technology and strength. With her high popularity and friendly smile, she conquered the hearts of more consumers. The joining of three top stars in South Korea has further helped Weikai to increase its market share. The data shows that in 2004, Giant Panda Kai achieved a sales miracle with a year-on-year growth rate of 360%.

After completing the adjustment of its brand connotation in 2005-formally advocating vitality and openness.

Open only

After the brand concept, VK's next great goal is to become a shining example of the world communication industry by virtue of its strong vitality and continuous pursuit of excellent quality. The daydream of Swan Lake Swan Lake is over, and the audience is still deeply immersed in the love between the prince and Ogata. The stunning appearance, light body language and flowing dance on the stage, like a flash of lightning, are always fixed in people's minds. This is the feeling brought to the public by Swan Lake and the fantasy brought by VK4500.

It seems a little puzzling to compare the impression of VK4500 with Swan Lake, but when you hold VK4500 Ying in your hand and gently push the screen open, you will, like me, give a heartfelt sigh: the beauty of VK4500 is like the continuation of the charm of Swan Lake.

VK4500, a mobile phone from VK, South Korea, attracted countless eyes with its ultra-thin slide screen design as soon as it appeared. Free from vulgarity, the LCD screen of VK4500 is naturally separated from the operating platform at the bottom of the screen. When you push up the screen, the operating platform still stays in its original position. The unique sliding screen design allows your fingers to keep their original operating habits without having to adapt to the sliding of the screen. The moment I opened the screen, it was like announcing the opening of the stage with a clever gesture.

If the slender and stretching action lines are the source of the exhibition of Swan Lake, then the art of lines has been fully reflected in VK4500. The flat numeric keyboard behind the sliding screen is separated by several curved blue-purple lines, which, combined with the dark black keyboard background, is noble and elegant, echoing the aristocratic atmosphere of ballet art again. The slim figure of VK4500 is even more beautiful.

Although the eye-catching appearance of VK4500 blocks the eyes of those who love her, the powerful and practical functions are enough for you to take it in without hesitation. Perhaps this is the noble temperament that VK4500 naturally reveals, and it is both internal and external, so that fans can't give up.

In fact, the most mainstream configuration can be easily found on VK4500. Bluetooth technology, which is indispensable for white-collar workers, enables busy office workers and drivers to enjoy the joy of free communication. "Busy and happy", VK4500 unconsciously turned the originally boring work into art.

1.3 million pixel number? Standard configuration. I can't imagine how lonely people who like modern design products will be if they leave photography and concerts, but it is obviously more in line with their wishes to give full play to their hobbies in photography and music. VK4500 has 128MB of memory, which can basically meet the user's requirements for audio-visual entertainment without carrying other scattered digital devices.

The benefits of VK4500 can't be counted one by one: 2.0-inch 260,000-color TFT screen, four-band calling system common in any country, 86.2g lightweight, WAP2.0 browser, 150 call record and powerful personal information manager, which can meet your daily work and life needs.