What to learn about short video operations

To operate short videos, you need to learn the following things:

1. How to make videos.

Not all short video accounts operate by personally shooting videos. Some people will download some videos and upload them, or go to the watermark to modify the parameters of the video. Of course, it is difficult for a simple porter to gain favor from everyone, and originality is required. Only videos or processed secondary originals can gain popularity.

Like the ghost and animal videos on site B, they are usually moved and sorted out, and they are also popular. For example, some beauty videos, TV series clips, movie clips, etc. can be integrated and processed, and adding your own narration or subtitles can also turn it into a brand new secondary creation video. However, it is difficult for these accounts to have super traffic, but the cost is low.

2. Short video editing software.

An important task in short video operations is the editing and packaging of videos, so mastering the operation of video editing software is an essential skill for short video operators.

The short video platform has its own shooting function and also has its own simple editing function. For example, Douyin and Meipai have editing and special effects functions. Simple music and effects are no problem. It is suitable for simple requirements. users’ shooting needs. However, there are currently many synthetic videos like this on various platforms, and of course, the corresponding videos are too popular.

Short video competitive product analysis and content determination:

After determining the positioning of the account, it is necessary to analyze carefully what kind of people it targets, what characteristics it has, and what kind of matching it needs. content; if you don’t know how to do crowd and content analysis, it’s very simple. Just use a small bench to learn how the big names in competing products in the same field do it. If you can learn 80% of the essence, it will prove that You are not far from the big shots.

When analyzing a competing product account, you should infer the size of the content team, production process, topic selection direction, target user group characteristics, monetization and conversion, fan operation, etc. are all key. This requires more practice to put a By filling in the blanks with the complete short video operation plan, you can restore the other party's operation ideas. Anyway, learn more.