Traditional Culture Encyclopedia - Photography and portraiture - The difference between media photography and advertising photography

The difference between media photography and advertising photography

There is a clear difference between the two.

The most representative of media photography is news photography: news photography is a news report on the ongoing events in the form of photographic pictures. Photographic pictures are the main means of news photography to spread information, mainly relying on capturing pictures, with the purpose of explaining events, spreading news and having an impact. In addition, news photography is usually accompanied by a short text description to introduce the background and process of the incident.

Advertising photography is photography with commodities as the main shooting object, which reflects the characteristics of commodity shape, structure, performance, color and use, thus arousing customers' desire to buy. Advertising photography is an important means to spread commodity information and promote commodity circulation. With the continuous development of commodity economy, advertising is no longer a simple business activity, it has become a mirror of real life and an important means and medium of advertising communication.