Ma r&d director

Introduction to Ma Ma Chinese Name: Ma Birthplace: China An Education: Junior College, Shenzhen Tsinghua Graduate School EMBA Major Achievements: Founding Shenzhen Uglydoll Supplies Co., Ltd. Hobbies: painting art, photography, and taking recent photos.

In Ma's mind, ugliness is like her own child. From conception, birth, growth to maturity, it has been with * * * all the way, and the heart of ugliness has flowed into the same blood. As an ugly mother, she will never be stingy with ugly's contribution, and she will always protect ugly's future growth. Shortly after graduating from college, Wei started his own business. 1996 Shenzhen Uglydoll products co., ltd was founded in Shenzhen. Ma is an enterprising and enterprising woman. She has been in the baby industry for more than ten years and has accumulated quite professional business philosophy and management level. In the face of increasing industry competition, she is still full of fighting capacity. In the continuous high-end learning, she followed the pace of enterprise and industry development and became an excellent enterprise manager. In the past fifteen years, many local enterprises have fallen like meteors, but in the fierce market and bustling commercial field, Wei Bao, a woman, has maintained and led the steady development of ugliness appreciation, constantly breaking through and upgrading, and still stands in the industry and becomes a much-told story. What kind of perseverance and courage does such a woman need to drink the fruits of her career and life? Love of career and work seems to be an unwritten connotation of enterprise spirit. As advocated by the brand concept of ugly girl: "Caring for new students and caring for angels", all employees at all levels, from horses to horses, have a love for work and career. It is such a precious concept that has supported Ma Weibao for fifteen years, and her career has almost become everything to her. 1. The core values of Uglydoll enterprises founded by Ms. Ma care for new students and angels. We are duty-bound to care for the healthy growth and quality life of new life with love, and we are duty-bound to care for infants and young children with care. 2. The beautiful vision of the ugly baby industry founded by Ms. Ma provides the most perfect goods and services for nearly 1 100 million infants in China every year; It is our pursuit to provide high-quality goods and services for infants and young children around the world; 3. The mission entrusted to Uglydoll by Ms. Ma Weibao is a magical rebirth. Angel eyes can always penetrate our hearts. Perhaps out of infinite respect for life. No matter whether the new life we face is our own flesh and blood, there is always a sacred sense of mission that drives us to take care of them carefully. "Ugliness", a name with unique cultural connotation in China, is not only the nickname of parents for new life in the world, but also the embodiment of simple and true state of mind, and it is also a beautiful praise for new life and a prayer for vigorous vitality. Our ugly oath: create new needs with love and care for the healthy growth of the baby. We will shoulder the responsibility to develop nursing products and personalized clothing that are most suitable for babies' high-quality and healthy life, and will create more opportunities to contribute to babies' healthy growth, intellectual development and happy life. We will provide the most intimate and best service for more than 6,543.8 billion infants in China and even more infants in the world. We are fortunate to have engaged in the lofty cause of love. From then on, we will firmly practice our beliefs: "Caring for new students" is our ideal, and "caring for angels" is our responsibility; We are willing to practice our faith with like-minded people, and our mission will be achieved. As long as life goes on, our cause and responsibility will never end. 4. Ms. Ma's business philosophy L basic values We will always faithfully practice the responsibility of corporate citizenship; L humanistic values create value and achieve you and me. Ugliness is our happy home; Responsibility, love, wisdom and sunshine are the portrayal of our ugly people. L Market Core Values The customer is the biggest asset of the enterprise, and all our market behaviors must adhere to the concept of "meeting the needs of customers to the maximum extent and serving customers innovatively". L core values of commodities Infant care experts, we not only provide customers with high-quality goods, but also spread the knowledge of infant care and the concept of caring for a new life. L customer cooperation values create customer value and achieve customers, thus truly expanding the enterprise itself. 5. The ugly business model led by Ms. Ma 1. She manages the baby industry and is a high-quality commodity supplier and high-end brand retailer. Maternal and child industry, chain retailers. 2. The business model is a unique description of its high-end brand, integrating R&D, production and marketing. Based on the first-line market and the main second-and third-line markets, it is a commodity provider and retailer that operates in franchise and chain operation mode, and combines fast-selling mode with "online amphibious shop" to provide personalized clothing and high-quality health care products for infants aged 0-6 (especially under 24 months). 3. Innovative business model planning, self-owned brand, cost-effective positioning, online and offline operation, personalized clothing for pregnant and baby, and franchised retailers of healthy and high-quality life care products. Implement IPO strategy and change the business model of enterprises.