What brands does Unilever own?

Household and personal care products: Zhonghua, Jienuo, Xia Shilian, Lux, Ponzi, Dove, Vaseline, Secret, Jin Fang;

Food: Le Jia and Lipton produce Le Jia brand chicken essence, chicken powder, instant soup, salad dressing, peanut butter, Lipton black tea, green tea and jasmine tea. ?

Ice cream: magnum, Bailebao, Kelibo, Meng, etc. And Xue Lu ice cream.

Extended data:

As early as 1930s, China Soap Co., Ltd., the predecessor of Unilever, invested in Shanghai to produce Lux brand soap and Umbrella brand soap, which became the best-selling products in China market because of their excellent quality. Unilever 1986 returned to Shanghai, and the first joint venture Shanghai Lihua Co., Ltd. continued to produce Lux soap. Limited by the living standard at that time, the use of Lux soap was regarded as a symbol of "openness" and "fashion" by young people. By far, Lux is the best-selling soap in China.

Since Shanghai Lihua Co., Ltd. was officially put into production in February 1987, the scale of the enterprise has been expanding, the variety of products has increased year by year, and the economic benefits have been improving day by day. The product variety has developed from the initial two specifications of Lux soap to four categories and 72 specifications of 1996. The address is No.2310, Yangshupu Road, Shanghai. The company has now developed into a well-known enterprise of daily chemical products in China. It has been rated as an advanced technology enterprise with foreign investment for six years in a row, and was awarded the title of "National Excellent Enterprise with Foreign Investment" in 1994. From 1995 to 1996, it ranks among the 500 largest foreign-invested industrial enterprises in China.

From 1986 to 1999, Unilever invested 800 million US dollars in China, established 14 joint ventures, and introduced more than 100 advanced patented technologies. Thirteen brands, including Ponzi, Lux, Xia Shilian, Mystery, China, Lipton Yellow Card and Snow, belong to three series of products: household and personal care products, ice cream and food, which enables products labeled with Unilever in China to open a decent store and connect with all aspects of people's daily life.

At present, Unilever has more than 400 brands around the world, most of which have been acquired and promoted all over the world. For example, Ponzi was originally an American brand, which was acquired by Unilever and developed into a well-known brand of skin care products, which was promoted to China; Xia Shilian was originally a British brand promoted in Southeast Asia, and Unilever also introduced it to China. "Becoming a localized multinational company" is Unilever's global business purpose and long-standing tradition. Over the years, Unilever has not only brought many international brands into the China market; At the same time, vigorously cultivate local brands in China. After purchasing a famous food brand in Shanghai, 1999 made two remarkable acquisitions: one was to acquire a famous food brand in Beijing, Jinghua Tea, and the other was to use its ice cream brand "Heluxue" with a global market share of 15% to acquire another Shanghai ice cream brand "Mandenlin".

Recognizing that "localization" combined with international technology and business experience will have vitality, Unilever invested166 million yuan to set up its sixth R&D center in the world-Unilever China R&D Center. The center has 150 China scientific and technological personnel; Focus on the research of product formula, especially introduce natural ingredients advocated by China traditional science into Unilever's products.

On September 22, 2000, Unilever Co., Ltd., which was reorganized from Shanghai Light Industry Holding (Group) Company and internationally renowned multinational companies, was established in Shanghai. This is a major asset reorganization for Shanghai to build a new highland of light industry, and it has been praised by the leaders of Shanghai municipal government as "a bright spot of Shanghai's economic development and a new force of urban industry." Anglo-Dutch Unilever Company is an important partner of Shanghai Light Industry Holding (Group) Company. In recent years, the two sides have jointly invested and established four joint ventures, namely Shanghai Ponzi Co., Ltd., Shanghai Lihua Co., Ltd., Shanghai Unilever Toothpaste Co., Ltd. and Shanghai Ilida Co., Ltd. In order to expand the business scale and enhance the market competitiveness, the two sides decided to reorganize these four joint ventures and set up a new Unilever Co., Ltd., with annual sales exceeding 4 billion yuan.

At present, Unilever's branches around the world belong to twelve business groups. Among them, China Business Group, headquartered in Shanghai, is responsible for the business in Chinese mainland, Hongkong, Macau, Taiwan Province and Mongolia. Unilever is one of the major enterprises that produce fast-moving consumer goods in the world.

References:

Unilever brand-Unilever official website