How to decorate the coffee shop?

With the continuous improvement of people's quality of life, the consumption of coffee, an exotic product, is increasing in China. Not only that, it also makes petty bourgeoisie a fashionable and elegant landscape in the city. But it also gives some businessmen some opportunities. Opening a coffee shop has become the first choice of many entrepreneurs, and good coffee shop decoration effect is the key factor to attract guests to stop. So how to decorate and design a coffee shop? Next, I will bring you the main points of coffee shop decoration, hoping to help the owner's friends.

How to decorate the coffee shop?

Main points of coffee shop decoration 1, coffee shop image design:

A good storefront design not only beautifies the coffee shop, but also leaves a good impression on consumers, so as to attract customers and expand sales. The premise of store design is to master the trend of the times. In the shop appearance, shop head, shop, use color, modeling, sound and other skills to express. The more prominent the personality, the easier it is to attract attention.

(1) The design of the storefront must conform to the characteristics of the coffee shop, and the appearance and style should reflect the business characteristics of the coffee shop.

(2) Meet the "tastes" of major users.

(3) Shop decoration should fully consider whether it is in harmony with the original architectural style and surrounding shops. Although "individual" is eye-catching, once consumers feel "vulgar", they will lose trust.

(4) The decoration should be simple, not "insufficient" and "excessive". It is not advisable to use too much line segmentation and color rendering to avoid any excessive decoration and not to make users feel "too tired".

(5) The colors of the storefront should be unified and coordinated, and it is not advisable to adopt any stiff and strong contrast.

(6) The font size on the signboard should be appropriate. If it is too thick, it will make the signboard appear too crowded and easily destroy the overall layout. The name of the store can be highlighted by the color of the base. Store names should be concise and easy to understand, catchy and easy to remember. Don't use weeds or foreign letters except for special needs.

Main points of coffee shop decoration II. Cafe atmosphere shaping:

When consumers drink coffee, they will not only respond to the physical and substantial attraction of coffee, but also respond to the whole environment, such as services, advertisements, impressions, packaging, fun and other incidental factors. One of the most important factors is the leisure environment. If the scope is further narrowed, it means that the atmosphere in the coffee shop can have an impact on consumers' decision to drink coffee. Therefore, how to skillfully use space aesthetics to design an ideal coffee drinking environment for coffee shop operators to express their business space, so as to have an emotional effect on improving customers' drinking rate, is the significance of creating a coffee shop atmosphere. When customers drink coffee, they often choose a coffee shop full of atmosphere that suits their needs. Therefore, when planning the atmosphere of the coffee shop, the following points must be considered:

(1) Who should be the target customer first;

(2) According to their experience of drinking coffee, what expectations do they have for the atmosphere of the coffee shop?

(3) Understand what kind of atmosphere can strengthen customers' trust in coffee shops and cause emotional reactions;

(4) For the envisaged atmosphere, we should compare it with the atmosphere of competitive stores and analyze their advantages and disadvantages.

Main points of coffee shop decoration 3. Lighting design of coffee shop;

Neon lights in general stores are the best representative of lighting effects. Of course, the lights in the coffee shop are not limited to neon lights. The first purpose of the lamp is to guide customers to enter and taste coffee in the right light. Therefore, the total brightness of the light should be lower than the surrounding area to show the characteristics of the coffee shop, so that the coffee shop can form an elegant leisure environment and let customers follow the light into the warm coffee shop. If the light is too dim, it will make the coffee shop feel dull, which is not conducive to customers to taste coffee. Secondly, use light to attract customers' attention to coffee. Therefore, in a dark bar, coffee may have an ancient and mysterious attraction. Coffee products are mainly brown, and dark and dark coffee will absorb more light, so if softer fluorescent lamps are used, the atmosphere of the whole coffee shop will be very comfortable.

In the general interior decoration design, it is best to use bright colors in hue, which has better lighting effect. However, it does not mean that all dark backgrounds are not good. Sometimes, for practical needs, the contrast between light color and background is emphasized, and one more floodlight on the coffee utensils can make the coffee brand more prominent or more stereoscopic. Lighting is purely for lighting or for decoration. Generally speaking, light-colored walls, such as white and beige, can reflect a lot of light, up to 90%. Dark backgrounds, such as dark blue, dark green and brown, can only reflect 5- 10% of light.

Main points of coffee shop decoration 4. Coffee shop display:

Although the product composition and configuration of the whole coffee shop have been systematically classified and matched, if the display skills are not used during the performance, the products will only "lie" on the bar and cannot show the vitality of coffee. Also failed to shape the characteristics of coffee, the result is still useless. However, the so-called "display display" is not what we usually mean by window display or special position display in a narrow sense. The display mentioned in the coffee shop management should refer to all kinds of displays in the lobby, which must include three major display items:

(1) Supplementary display: Supplementary display is the most extensive part of the display, and the whole store has all the merchandise display space. Because the focus of the exhibition is sales, the performance in the exhibition should focus on the richness and characteristics of coffee brands.

(2) Display: Display refers to the display window of a coffee shop and the display of a specific area in a bar. Because the exhibition is to show the combination effect of key coffee and to induce customers, it is necessary to clearly play a theme in the exhibition to attract customers.

(3) Emphasis on display: Emphasis on display is a kind of display form between supplementary display and display display. In order to promote the sales effect of each district, it is necessary to select a representative coffee display from the coffee and drinks in this district by using the space on the wall, wider passage, shelf or bar space.

This is how to decorate and design the coffee shop brought by Bian Xiao. The whole content of the main points of coffee shop decoration.