Nike's latest advertisement includes Yi Jianlian of Liu Xiang. Who are you?

"Who are you" shows the core characteristics of many famous athletes in their own sports, so that sports lovers can feel the essence of competitive sports more intuitively and closely. Liu Xiang stands for concentration, Yi Jianlian stands for struggle, Wu Peng stands for devotion, Taekwondo Olympic champion Chen Zhong stands for experience, world boxing champion Zou Shiming stands for tenacity, world women's marathon runner-up Zhou Chunxiu stands for determination, and Olympic tennis women's doubles champion Zheng Jie Yanzi stands for intuition.

The director of the commercial film is Tarsem, a famous Indian director who started with MV and advertising. Tarsem has always been famous for its imaginative visual composition, while paying attention to the details of movies. He has a strong ability to express stories while pursuing visual effects. Tarsem has won various awards in advertising and film festivals for many years. Advertising photographer John huet has 15 years of experience in sports commercial photography, and is very good at depicting the details of athletes' moments in competitive competitions. At the same time, in John Hutt's films, we can see the organic integration of sports, fashion and documentary techniques.

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