What is the stem of selling miserable marketing?

An uncle appeared on one side of the poster, and the marketing slogan "XX is unsalable, help us" appeared on the other side? The picture comes from the internet. Every time I brush this uncle, I wonder, is this uncle fertile, planting so many different kinds of fruits or changing crops every season?

In fact, this photo was taken by photographer Mr. Liu in a village in 20 1 1, and he accidentally photographed an old man who was working. So this photo was not taken for the unsalable fruit at all, but was taken by an old man who worked normally in the field by accident. However, it has been used by many e-commerce teams to create a tragic commodity sale.

Some people say that looking at this uncle's photo is a little sympathetic to him ..... There are not only weather-beaten farmers' uncles, but also poor households with dilapidated houses, penniless old fathers and even left-behind children.

Selling miserable marketing refers to: forcibly packaging miserable background on commodities, deliberately creating a miserable and helpless situation, deceiving consumers and paying for them. Routine is how to arouse people's sympathy. Generally speaking, the essence of selling miserable marketing is to use people's sympathy for the weak at the bottom to gain benefits. Here, we should be clear about one fact. That is to say, there will really be various natural disasters or accidents that lead to a large number of unsalable goods, thus asking for help from the outside world. This is not bad marketing, it is a fact. Why is there bad marketing? This is actually to add story background to the product.