Application of Digital Media Technology in Graphic Design

Application of Digital Media Technology in Graphic Design

Abstract: The progress of the times and the development of science and technology have entered the transformation of human society, especially the application of computers and computer technology. The appearance of computers has brought human society into the digital age. Nowadays, computers have occupied an important position in human social life and promoted the progress and development of the whole society, and art is no exception. With the development of science and technology and the use of digital media, the way of visual communication is also undergoing tremendous changes. In life, we use all kinds of new media to spread all kinds of massive information, feel the changes of the times and record the beauty of life.

Keywords: digital media; Graphic design; application research

Economic development drives social progress, and people's aesthetic level is also improving. For a long time, designers engaged in related industries have been required to create products that have both practical and aesthetic functions and meet the needs of people in this era. Especially in the context of digital media, graphic design technology is constantly innovating. Designers apply scientific and accurate calculation and design in art design according to the changes of the times and people's hearts, and fully grasp the development trend and tide of the digital age.

First, the relationship between digital media technology and graphic design

Graphic design expresses content and ideas through patterns, illustrations, photography and words, and is generally used in commercial advertising design, such as posters, packaging boxes, covers and brochures. In order to achieve certain commercial purposes and leave a deep impression on the public, graphic design is used to convey design ideas to the public, and then achieve sales purposes. Digital media technology has been widely used in graphic design since the end of the 20th century. Due to the popularization and application of computer technology and the development of various image software, the graphic design has become more meaningful, operational and innovative by processing the pixel, color and line design of the image through computer technology. Graphic design using digital technology has changed the traditional design method of designers, and the design means are more convenient and diversified. At the same time, designers are also required to have certain computer operation ability to show their design concepts through computer technology and screen. Although the times are changing, the way of design and the way of communication are also changing. What remains unchanged is the idea that designers want to convey, but the emergence of emerging media enriches the connotation of design and makes communication diversified. Therefore, in the information age, digital media and graphic design are closely related:

1. Digital media technology promotes the development of graphic design.

Every revolution in science has brought great changes to people's lives. In the 20th century, computers played an important role in people's daily life. The progress of digital media technology not only enriches artistic expressions, but also improves people's artistic aesthetic level. Designers spread design ideas to the public through digital media technology, not only in the form of traditional graphic design, but also by using some new media devices such as mobile phone application reading software, web pages, Weibo and so on. As a result, on the basis of the continuous innovation and development of digital media technology, graphic design has broadened the publicity channels and made the public feel the spread of graphic design concepts in all directions. Different communication channels of different media affect the completeness of information received by the audience, so designers usually have to think from the audience's point of view in the process of graphic design, and combine with the public to create art, thus forming new design practice experience. In addition, there are essential differences between traditional hand-drawn design and computer design. Digital cameras, scanners and other new media devices can input real images into computers. Through the application of computer technology, designers can enter a brand-new design space, innovate traditional design methods, combine art design with computer technology, integrate new language symbols with multimedia technology conditions, and pay attention to the comprehensive application of multimedia technology and design concepts. Moreover, it is integrated with other disciplines, which extends the traditional two-dimensional graphic design to three-dimensional space, realizes the combination of reality and virtuality, opens up new creative fields and beautiful design forms of design, and broadens and diversifies the expression forms of graphic design.

2. Graphic design promotes the progress of digital media technology.

The continuous progress of computer technology puts forward new requirements for graphic design, and the perspective of public attention has also shifted from the perspective of traditional media to the perspective of digital media. Digital multimedia makes graphic design more diversified from a brand-new perspective while retaining the core content of traditional graphic design. Although the new digital media technology has greatly innovated the content and communication mode of graphic design, its core design concept is consistent with the traditional hand-drawn graphic design, and many design principles and expression techniques are also applicable to graphic design in the digital age, such as pattern splicing, text typesetting, color matching and so on. With the popularity of Internet and smart devices such as smart phones and tablet computers, digital media provides a very broad development platform for graphic design. Designers apply digital media technology to graphic design according to their own needs. On the contrary, digital media technology will be constantly updated and improved in software design or program design according to the needs of designers to meet the needs of designers. Therefore, in the new situation, the two promote each other and develop healthily and steadily.

Second, the application of digital media technology in graphic design

1, the beauty of words

Character design in graphic design is the most direct visual expression. In the design of posters, covers, advertising signs and other products, the design of words should not only reflect the characteristics and attributes of the products, but also make the whole graphic design aesthetic, which is also the principle to be followed in the graphic design of words. The rational design of fonts includes the arrangement, arrangement and structure of strokes. Designers should make it readable while pursuing aesthetic feeling, otherwise it will lose the meaning of design. Any kind of characters has unique cultural connotation, especially through the special treatment of digital media technology in graphic design, so that the designed characters are endowed with design ideas and new connotations on the basis of the original intention. For example, the font structure and rich cultural connotation of Chinese characters in China are ready-made material libraries in graphic design. Designers can clearly show design ideas and ideas around a certain theme, which is concise and beautiful and achieves ideal results.

2. The beauty of arrangement

A complete graphic design scheme is composed of various elements arranged and combined in a certain order and law, and expresses this aesthetic form and its special meaning. The visual communication effect in graphic design depends on the harmonious collocation of images, symbols, words, colors and other elements. Under the operation of digital media technology, it is combined into a whole with aesthetic feeling and vitality according to the designer's idea and arrangement rules, so that every picture, every character and every color collocation are arranged in a meaningful way, and the functions and information conveyed by each element are fully exerted, so as to realize the elements of the whole design and the information between them.

3. The beauty of illustrations

Illustration is an art form, which is applied to all aspects of design and is an important factor in modern graphic design. Illustration can be seen in book typesetting, advertising posters, brochures and display design, and its vivid, direct and strong visual communication effect has always been favored by designers. Graphic design under digital media technology conveys specific content and ideas through hand-drawn pictures or photographic images, and helps to understand the text content, thus achieving the best ideal design effect. In short, in the rapidly developing information age, designers pay more and more attention to the application of digital media technology in graphic design to reflect the artistic value and aesthetic characteristics of products. It is also necessary to innovate the design concept and apply digital technology, which is also a new expression of artistic pursuit. The improvement of digital media technology provides hardware and software support for the development of graphic design, and enables designers to fully display their design concepts and connotations.

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