Brief introduction of GTV channel

Guizhou Satellite TV: Gold Rushing in the West, Choose Guizhou Satellite TV!

Public Channel: In 2006, Guizhou Public Channel broadcast live for 24 hours. 10 channel vans are on standby all day and broadcast immediately. Pay attention to the people, pay attention to the people, serve the people, and broadcast TV programs with "people's life" as the core all day. Guizhou Public Channel builds the hottest livelihood news column in China & gt has the highest viewing share of 42%. In 2007, Guizhou Satellite TV concentrated its superior drama resources and made every effort to build & gt, and after & gt was broadcast to>, the public * * * channel will form the second viewing peak in prime time.

TV drama channel: Guizhou TV drama channel, the first female channel in Guizhou. It is the only professional TV drama channel broadcast 24 hours in Guizhou Province, covering 9 prefectures and cities in the province. Taking the audience in the whole province as the main audience, we will set up different types of theater programs for effective audiences, gather all kinds of popular TV dramas at home and abroad, and broadcast excellent TV dramas 24 hours a day; With original program arrangement, excellent program production and packaging, and integrated channel brand promotion, it shows a broad brand value investment platform and is a women's channel that gztv has devoted itself to building. The starting point is the commanding heights. TV channels breathe with life, enjoy with viewers and grow with advertisers!

Popular movie channel: 2004, the year of China TV revision! The wave of TV reform and innovation in China is surging. On March 2nd, 2005, as the pioneer of TV reform and innovation in China, Guangzhou TV Station carried out a brand-new revision of channels 1, 2, 3 and 4 in line with the development policy of "innovation enhances strength and knowledge changes fate", conforming to the trend and innovating mechanism. The original popular life channel was positioned as a popular movie channel. Based on the tenet of "spreading film culture, enriching people's lives and serving enterprise brands", the popular film channel provides excellent film culture for the general audience and an excellent communication platform for enterprise product promotion. The program starts at 6 o'clock in the morning and ends at 3 o'clock the next day, with a total broadcast time of 2 1 hour. After re-planning the overall image and brand-new packaging, the columns of "Five Major Cinema Lines" and "Three Major Movie Information" were launched to create an all-weather "air home theater" for the audience. After the brand-new revision, Popular Film Channel has been committed to shaping the brand image of "Guizhou No.1 Film Channel", carefully selecting films with different themes and tastes, arranging film themes, presenting a beautiful feast of film culture for the audience and leading the audience into a brand-new audio-visual space. Coverage advantage-nine cities in the province have a population of over100000. Program advantage-a professional movie channel of "Everyone is a TV, but I am a movie". Play classic and excellent movies and spread the entertainment information of cutting-edge fashion movies. New box office works at home and abroad, classic plays, Hong Kong and Taiwan boutiques, strong files in Europe and America, the latest cinema lines and exotic customs have deeply attracted the audience's attention, making the popular movie channel the best choice for viewers and advertisers! Audience advantage-the core audience is the mainstream consumer group aged 12-55, which means that the popular movie channels have gathered the most extensive main audience groups. Because of its strong purchasing power, it is the backbone of market consumption. Advantages of arrangement-"audience-centered", aiming at different audience groups, we make unique and differentiated arrangements, lock in the target audience, present wonderful programs for the audience and create unlimited space for advertisers. Advertising value-strong coverage, professional channel of "everyone is TV, only my movie", core audience with strong purchasing power, and audience-centered program production. Popular Film Channel is trying to build the brand image of "Guizhou No.1 Film Channel", create a powerful ground media in central Guizhou, and provide an excellent communication platform for corporate brand promotion and product promotion. Passionate, youthful dreams fly. The young team of Popular Film Channel, under the guidance and care of Guangzhou TV Station, is smooth sailing in the tide of TV media reform.

Fashion Life Channel: Channel 5 of gztv is a provincial-level regional high-quality media platform under gztv, with a large number of well-watched TV programs, including many pioneering and original programs in Guizhou and even the whole country. Covering nine prefectures and cities in Guizhou, the channel holds high the banner of civilians, closely focuses on "life entertainment", takes "spreading local culture, spreading quality, showing the public and reappearing life" as the basic policy, and insists on bringing people entertainment life from the perspective of civilians, becoming a characteristic regional channel close to the masses, constantly innovating and enjoying high ratings! Gztv Channel 5 has a professional editing team, which provides massive content for Guizhou audiences 365 days +24 hours. The packaging and production of the program are the responsibility of experienced audio and video technicians, using the most advanced editing and production equipment, and the production process is rigorous, constantly producing novel and entertaining TV dinners that meet the tastes of the public; Creative R&D planning team+expert marketing organization, push customer brands to the market, and strive to provide customers with the best communication platform.

Science and Education Health Channel: gztv (6 sets) Science and Education Health Channel, with the propaganda mission of inheriting science, education, culture and health, advocates a healthy and civilized lifestyle. The programs broadcast every day reach more than 20 hours, and the programs cover nine prefectures and cities in Guizhou Province through wired networks. As the chairman of the National Science and Education Program, the cooperation and exchange plan covers the whole country. Innovative consciousness, unique perspective and exquisite production have shaped the image and program style of gztv (6 sets) science and education health channel, and created a professional publicity platform for implementing the strategy of "prospering Guizhou through science and education" and popularizing public health knowledge. Gztv (6 sets) Science and Education Health Channel is operated by Taiwan Province "Guizhou Kejian Culture Media Co., Ltd." as a whole, and it is a professional channel with independent legal person responsibility system in Gztv. Unique programming, high-quality advertising management and professional personalized service make the distance between audiences closer and the information spread farther. ...

Shopping channel: gztv shopping channel was officially launched on June 5438+February 1 2007. It is a professional TV shopping channel transformed from the original gztv economic channel and a wholly-owned company of gztv. "Shopping in gztv" focuses on the family shopping program that is broadcast live on TV for 24 hours, and combines the Internet, direct mail and other means of communication to create a brand-new fashionable, efficient, fast and strong sales air shopping center. It has a legal shopping channel license issued by the Ministry of Radio, Film and Television, and is one of the four major family shopping channels that can be broadcast nationwide. Its headquarters is temporarily located in Guiyang. Based on the tenet of "basing on Guizhou and looking at the whole country", the company has set the business goal of landing programs in 3-5 provinces every year and the strategic plan of becoming a first-class professional shopping company in China within three years, with sales of 200 million yuan in the first year and doubling the growth every year thereafter.

Photography Channel: There are no commercials and TV dramas here, only beautiful pictures and gorgeous scenery; The following are some experiences of shooting; Here are stories and legends of pictures. If you are an accomplished photographer, this is an opportunity to share your success. If you are a novice photographer, express your first work and experts will guide you. If you have never played with a camera, but you like to enjoy photos, we will do as you wish: make your vision happy! Here, it is the central digital TV pay channel-GZTV photography channel.

Tianyuan Go Channel: Established on May 1 2004, it is the first professional Go digital pay TV channel in China. Relying on the strong media influence of gztv, it has integrated media resources such as Guizhou Satellite TV, Weiqi Newspaper, Guizhou Radio and Television Newspaper, Huati.com and gztv.com, and formed a strong communication advantage of three-dimensional reporting, which is unique in China. In 2007 1 month, Tianyuan Go channel won the title of "pioneer digital TV channel" by virtue of its comprehensive strength in the "2006 Digital TV Summit Forum" attended by more than 40 digital TV channels. Tianyuan Go Channel is the only professional TV channel with large-scale live broadcast capability in China, with monthly live broadcast of 12 games, annual live broadcast of 150 games, and annual live broadcast duration of 8250 minutes. Since its launch, the channel has successfully achieved transnational live broadcast for many times. In 2006, the 8th Ahan Tongshan Cup-Japan Championship was broadcast live across China and Japan, which was highly praised by the leaders of Chinese chess institutes and the majority of chess fans. In the 11th Samsung Cup finals and other important events, Tianyuan Go Channel achieved all-weather large-capacity live broadcast from 9: 30 am to 17: 30 pm, which was widely praised in the Go and TV circles.