What does roadshow mean? Are there any books on this subject for reference?

Teacher Qiao Yifan talks about "The Mystery of Road Show Business Way"

What is a roadshow? How does roadshow play with business? Suck people! Suck fans! Attract investors and partners! Roadshows are the attraction of commercial stars! -The word "roadshow" comes from Wall Street in the United States, that is, demonstrations on the roadside. Roadshow is an early way for Wall Street stockbrokers to sell bonds on the roadside. Later, this kind of transaction entered the trading hall, forming a roadshow before IPO, and the word "roadshow" appeared in the capital market.

When Dad Ma led Ali's powerful team to list on Nasdaq, many ordinary people knew the word "roadshow". In Ali's roadshow, Ma Yun mentioned absolute idealism, especially realism and revolutionary optimism. Every enterprise will encounter the disadvantages of decreasing brand value, lack of funds and weak marketing. An enterprise will always have problems from birth to death. Optimism is particularly important when enterprises encounter problems.

Today, however, roadshows are no longer a simple display of enterprises before listing, nor are they just skills to enhance stock appreciation. Roadshow has become the sexiest way for enterprises, products, brands and even personal charm to amplify value and show their horizons. Whether you are an individual or a business owner, whether you are a WeChat merchant or a Tik Tok player, be a roadshow person, tell your true nature, and let more people know you and fall in love with you.

There is such a scene in the movie "The Biography of Jobs". 1977, at the first computer exhibition in American history, Jobs showed and promoted Apple's second-generation computer by way of roadshow. He used roadshows to promote Apple's second-generation computers. He cultivated a large number of fans for himself with roadshows. At that time, he should be the CEO of the company that paid the most attention to roadshows. Steve Jobs in the United States, Lei Jun in China, and Luo Yonghao, which one does not crush their feelings to the bottom of their hearts and pass on their dreams to the end? China will enter a labeled society in the future, and roadshows are essential skills for survival!