Planning scheme of Qixi commercial activities

Planning scheme of Qixi commercial activities

In order to ensure the high quality and high level of work, we need to make plans in advance, which is one of the planning tools. Then the question is coming, how should the plan be written? The following is the planning scheme of Qixi business activities I collected for you, which is for reference only and I hope it will help you.

Tanabata business activity planning scheme 1 activity theme: 20xx let's love together.

Activity time: August 20xx 10 to August 20th.

1. On the day of the event, there will be a wishing wall in the cinema lobby. Couples can write their wishes to their partners on post-it notes and stick them on the wall, leaving your contact information. We will draw lucky customers from these customers on Valentine's Day of 20xx to give you an unexpected surprise.

2. Watch "13: 14 (for life) 17: 20 (I love you) 19: 07 (Chinese Valentine's Day). Couples can enjoy a 20% discount on 20 yuan's movie. Couples can get one rose when they buy tickets (each couple is limited to one).

Guess what:

Activity time: August 20xx 10 to August 20th.

During the event, all customers who buy tickets at X Studio X store can get a "guess card".

As long as customers fill in the relevant personal information on the "Guess Card" and predict the total number of gold medals won by the China delegation, they can participate in this "Guess Card" activity.

On the closing day of X, the 10 customer who guessed the total number of gold medals closest to the result will get a "JYY VIP card (watch IMAX)", and we will also draw a lucky customer from these audiences to get a diamond card.

Welcome to leave a message: Anyone who buys tickets at X Studio X Store can leave a message for our delegation in China on our message board. For example: "X" "X" and so on!

Point projection:

24: 00 midnight (I) 2D original of X month X day

Original "X" 2D at 24: 00 midnight on X month X day

X Month X Day 24: 00 midnight "X" 2D Chinese

X Month X Day 24: 00 midnight "X" 2D Chinese

X month x day midnight "X" 3D/IMAX original

Original x》2D/IMAX version of X to be determined at midnight (X Mall activity)

X-Net: Cooperate with X-Net to collect tickets and promote the sales of movie tickets through the special channel of counting cards. Ordinary movie 25 yuan/Zhang (according to the lowest ticket price of China Film, the difference needs to be made up), IMAX movie 2 is delivered 1.

IMAX Experience: 1 From July 20th to August 60th, 2005, a free experience venue will be arranged for the audience by using the IMAX trailer collection and X trailer, and special coupons will be prepared when necessary, that is, all the audience participating in the IMAX free experience will get x》IMAX special movie coupons during the event, and 50 yuan will give them1Coke when purchasing tickets.

X Alliance: Cooperate with X Restaurant (23 stores). In the 23 stores owned by X Restaurant, X cinema table cards can be placed on each table; X catering DM list will set aside a certain space to promote X studio; Studio can post X Studio posters on the glass of 23 stores of X Restaurant; You can enjoy a 30% discount on dining with X ticket stub; On the day of every member's day (8th of each month) in X Restaurant, you can enjoy a 50% discount with the ticket stub from X Store to X Restaurant. Collect X Studios 10 ticket stubs and get a free membership card at X Restaurant.

Weibo grabs tickets:

During the release of "X", "X" and "X", customers with @x Dream IMAX Studios and @5 friends will have the opportunity to watch movies for free;

Romantic Chinese Valentine's Day "Easy" Summer: On August10-August 20th, 20xxx, I landed in Weibo, participated in the ticket grabbing activity of @xIMAX Studios # Romantic Chinese Valentine's Day "Easy" Summer # Weibo, and shared your story with X, that is, I had the opportunity to get two free movie tickets (* * 5 places) given by X Studios.

Golden Winner National Competition: From August 15 to August 20, 20xx, I landed in Weibo, participated in @xIMAX Studios # Golden Winner National Competition # Weibo's ticket grabbing activity, predicted the number of X, and the right winner will receive two free movie tickets (* * * five people) given by Jinyi Studios.

Membership activities:

Activity time: August 20xx 15 to August 20th.

(1) recharge 100 yuan +20 yuan production fee, you can apply for a gold card, enjoy 50% off movie viewing from Monday to Sunday (except IMAX hall), and give a bucket of mini popcorn at the same time;

(2) Recharge the 800 yuan +20 yuan fee, you can apply for a diamond card and enjoy 50% off movie viewing (including IMAX movies) for the whole year (you can still enjoy 40 yuan/Zhang when you watch IMAX in the diamond card this month, and give a small coke); (x mall activities)

(3) During the activity, the studio will launch a special session for members every day. (There will be 1 performance in the evening, including 3D movies) Members buy movie tickets for 25 30 yuan.

Planning scheme of Qixi commercial activities 21. Promotion theme

Happy Valentine's Day on Tanabata, a great gift!

Second, the purpose of promotion

1. Use holiday promotion to stimulate customer consumption and increase the sales performance of beauty salons at the end of the year;

2. Maintain old customers and expand new customers through promotional activities;

3. Further enhance the feelings with customers, so as to improve customer loyalty;

4. Improve the strength brand of beauty salons.

Third, the promotion time.

20xx year x month x day -x month x day

Fourth, the promotion target.

New and old customers of beauty salons

Verb (abbreviation of verb) promotion form

Redemption+raffle+emotion

The promotion content of intransitive verbs

1, "Thanksgiving Gold Card" promotion

During the Valentine's Day on Qixi, all regular customers can get the "Thanksgiving Gold Card" of the beauty salon, and they can enjoy a 20% discount or a 20% discount. In addition, during the activity, you can exchange the corresponding consumption amount in the beauty salon with the face value of this card;

2, empty bottle discount promotion

I believe many old customers have bought some products in beauty salons. For those used empty bottles, beauty salons offer preferential activities for recycling empty bottles. For example, you can get a 10% discount on empty bottles. Two empty bottles can be 15% off, and so on.

Seven, promotion matters needing attention

1. Before the promotion, beauty salons can hang banners outside the store, ask beauticians to hand out activity leaflets or call old customers to promote the promotion.

2. Set sales targets for beauticians, arrange corresponding tasks, and give corresponding bonuses according to the success rate after the activity.

Tanabata commercial activity planning scheme 3 I. Theme of the activity

Love is on Qixi, and love lasts for a lifetime.

Second, the activity time

20xx year x month x day -x month x day

III. Contents of activities

Valentine's Day on Qixi originated from the beautiful love story of Cowherd and Weaver Girl, but we can't appreciate each other. This is a couple's festival. Through this festival, lovers can know how to cherish each other better, and single friends who have not found true love can find their other half. Beauty salons can hold blind date activities, and collect single friends from Sina Weibo, QQ, WeChat friends circle and other platforms for registration and publicity activities. On August 9 th, the matching activities will be held on the spot. Successful couples will get a certain amount of nursing experience and wedding photos, jewelry, movie tickets and other gifts in the beauty salon. Beauty salons can cooperate with nearby brand stores such as wedding photo studios, jewelry and cinemas. , and support each other to provide event gifts. At the same time, you can also take photos of lovers' love online, collect sweet photos of couples through promotion on major online platforms, select them by voting and forwarding, and finally determine the top ten by voting to enjoy a certain beauty care experience.

Fourth, activity preparation

1.On August 9th, Valentine's Day, prepare the venue layout, including flowers, chocolates, music boxes, balloons, booths and LED lights. At the same time, arrange staff: host, gift distribution personnel, sign-in personnel, Andhadhun, waiter, etc. Activities must be rehearsed more than three times in advance to ensure the flow and arrangement of the whole activity; Flexible arrangements should be made on the day of the event, and dogmatic implementation should not be carried out because of minor mistakes. Should be arranged and promoted according to the actual situation on site.

2. The activity copy should be prepared one month ago, finalized half a month ago, and released through various platforms, such as Sina Weibo, QQ and WeChat. Publicize this activity online, feedback the registration list in time, and follow up by telephone message.

Verb (abbreviation of verb) matters needing attention

1. The pre-publicity work is extremely important, especially the pictures of the event, the value of the gifts and the copy of the event. These are the keys to attracting customers to participate in the activities.

2. During the activity, beauty salons should unite and achieve results together. At this time, the beauty salon manager should boost everyone's morale and encourage a good state.

3. Rehearse in advance at the event site to mobilize the atmosphere. The activity is for the follow-up paid service, so it is very important to implant advertisements invisibly during the activity and track the interested customers.

Planning scheme of Qixi commercial activities 4 I. Promotion purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20xx year x month x day -x month x day

Third, publicize the agenda.

20xx year x month x day -x month x day

Fourth, the promotion theme

1, show love is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme display: X month X day -X month X day

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with a fine art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0, 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: X month X day -X day)

Pay attention to the registration of membership card information.

Eight. publicize

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B, colorful banners: the content is "Xiu En Ai! The price reduction storm of reasonable price reduction ";

C. Purchase or lease heart-shaped balloons for store decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy flowers of X yuan and send jewelry or membership card provided by xx.

Buy X jewelry in xx and give flowers or discount cards provided by X flower shop.

Planning scheme of Qixi commercial activities 5 I. General idea

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants make great publicity and hype every year, and Qixi Valentine's Day has become one of couples' festivals. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.

Second, the activity time

X month X day (Thursday) -X month X day (Sunday)

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

(1) diamond decoration part

1, subject

A century-old shop, a century-old harmony-X Diamond Festival

[Theme Interpretation] The theme of this activity is "A century-old shop?" "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the brand reputation advantage of the competitiveness of gold jewelry stores in X Shopping Mall, and attracting target consumers with integrity blessing.

2. Activity planning

The Diamond Festival lasts from X month to "X" Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.

77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.

Step 3 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1, full-court theme activities

(1) activity theme

Romantic Tanabata, Lucky 77

-77 romantic gifts worth more than RMB 100, on a first-come-first-served basis.

(2) Activity planning

In-store merchants provide 77 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials

① Design and production of KT version

(2) The activity rule is water marking.

(3) tables and chairs required for the activity venue.

2. Other promotional activities

(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, buy a Valentine's Day gift coupon and send a crosstalk couple package as long as you arrive in 770 yuan.

(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 770 yuan, so as to transmit romantic affection to lovers who live apart in the two places.

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