Several expressive techniques of advertising design

1 realism

Directly tell consumers the situation, characteristics and benefits of advertising products and services, and mobilize consumers to buy them. True, obvious and artistic.

Step 2 compare

Compare with competitors; Compare with related things; Compare your own products.

3. Authority

Use authoritative moments and critical opportunities to advertise; Use celebrity images to advertise.

4. Lyricism

3B Principle: Beauty, Baby and Beast. Feelings for animals or plants; Feelings for children; Handsome men and beautiful women appreciate

Step 5 be humorous

Humorous advertisement refers to an advertising form that uses rational inversion and harmonious expression to create humorous effect, arouse audience's interest, and recognize advertising intention in this state of mind. Can attract the attention of the audience and stimulate the desire to buy.

Step 6 exaggerate

Artistic exaggeration: exaggerated exaggeration, reduced exaggeration and relationship exaggeration; Exaggerated facts: exaggerated functional features, exaggerated product performance, exaggerated use effect, exaggerated deviation from common sense and exaggerated warnings.

Step 7 describe

Tell a story and highlight the effectiveness of the product.

8. Parallel

Parallel parallel; Progressive parallelism; Decreasing parallelism

Extended data:

3I advertising design standard:

Influence (influence)

From the perspective of visual expression, visual effect is to attract readers and convey the benefits of products in their own language. A successful print advertisement should be very attractive on the screen, with scientific and reasonable colors, accurate and attractive pictures.

Information (information content)

A successful print advertisement accurately conveys the main points of interest through simple, clear and definite information content. The content of advertising information should be able to systematically integrate consumer needs, interests, support points and other communication elements.

Image (brand image)

From the perspective of brand positioning strategy, a successful print advertising picture should conform to the stable and unified brand personality and brand positioning strategy; The style and overall performance of different advertising versions under the same publicity theme should be consistent.

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