From "Xiao Q" yellow rice wine to "Shao Xin" —— The industrial transformation of a thousand-year-old city

The staff operated a digital printing machine for printing and dyeing in Shaoxing Keqiao Shengxin Printing and Dyeing Co., Ltd. Xinhua News Agency reporter Weng Xinyi photo

Xinhua News Agency, Beijing, December 2th (Reporter Qiang Xiaoling) On December 2th, Xinhua Daily Telegraph published a report entitled "From" Little Q "yellow rice wine to" Shaoxin "-the industrial transformation of a thousand-year-old city.

When Shaoxing is mentioned, many people will think of a bowl of yellow rice wine written by Lu Xun.

In fact, to sort out the "industrial history" of this ancient city with a history of more than 2,5 years, in addition to the classic industries of rice wine, pearls and textile printing and dyeing, which have profound humanistic connotations, there are traditional advantageous industries such as chemical industry and metal processing, and there are also emerging industries facing global competition. Among them, "Shaoxin" covering the whole industrial chain of chip design, manufacturing, packaging and testing is undoubtedly

figures show that in the first half of 22, under the impact of the COVID-19 epidemic, Shaoxing integrated circuits and high-end biomedicine, two major Zhejiang industries, grew against the trend, in which the output value of digital economy increased by 27.5% and that of biomedical enterprises increased by 7.5%.

Ma Weiguang, secretary of Shaoxing Municipal Party Committee, said that in recent years, Shaoxing has made great efforts to build a "3+2+4" modern industrial system-3 is the three key traditional industries of textile, chemical industry and metal processing; 2. Yellow rice wine and pearl are two historical classic industries; 4 are four emerging industries: high-end equipment, electronic information, modern medicine and new materials. "In 219, Shaoxing created six thousandths of the country's GDP with eight ten thousandths of the country's land area." Ma Weiguang said that Shaoxing, as a city in Zhejiang Province that has won the "seven consecutive championships" in the work of "changing cages for birds", is a microcosm of promoting industrial transformation and upgrading in China and Zhejiang.

(subhead) "Zuzongfan" should also be upright and innovative

Yellow rice wine originated in China is one of the three ancient wines in the world, and Shaoxing yellow rice wine is undoubtedly the most famous at home and abroad. Among them, the most distinctive flower carving, also known as "Zhuangyuan Red" and "Daughter Red", has a profound cultural heritage and beautiful meaning.

the yellow rice wine industry is, in a sense, Shaoxing's "ancestral rice". However, the share of rice wine in China's liquor market was once awkward: in 216, a survey showed that among the "drinks in the past three months", red wine and beer occupied the first echelon with 6.9% and 58.% respectively, white wine occupied the second echelon with 38%, and yellow wine ranked the third echelon with 19.6%.

we can't watch the industry with a thousand years' reputation go into decline. What should we do? Shaoxing people realize that "ancestral rice" should be upright and innovative.

Soon, Shaoxing Yellow Rice Wine Group cooperated with universities to establish the "Guyue Longshan Innovation Laboratory", sampled and established a database, and used big data analysis to carry out digital wine body design to improve the quality of yellow rice wine. Bai Hong, deputy general manager of Shaoxing Yellow Rice Wine Group Company, introduced that the company launched a series of fashionable "Little Q" yellow rice wine products with different packages and tastes, such as yellow rice wine milk tea, yellow rice wine popsicles, yellow rice wine ice cream, etc., "to attract many young people to try a little poetic at the expense of long queues."

after "old wine is bottled with new wine", Shaoxing has built its industrial image as "the world wine producing area and the yellow wine capital of China" by innovating brand marketing, expanding winery industry, integrating cultural tourism and building a yellow wine town.

Besides yellow rice wine, pearls are also a historical classic industry in Shaoxing. He Jiangang, director of Shaoxing Economic and Information Bureau, said, "With the continuous improvement of the development ability of jewelry design, marketing and display, Shaoxing is moving towards a world-class jewelry processing and trade center from' pearl' to' treasure'."

(subhead) Make a big article on a yarn

"I'd better start with a yarn." In a small office of Shaoxing Guozhou Knitting Technology Co., Ltd. (hereinafter referred to as Guozhou), Tao Huaguan, deputy general manager, holds a pink yarn ball in his hand to demonstrate how the enterprise has upgraded from labor-intensive to scientific and technological intelligence.

"In the past, we dyed cheese directly. In order to color evenly, it takes a lot of procedures and manpower to loosen the yarn and then color it through a series of processes. The process is complicated and the labor cost is very high. " Tao Huaguan explained that later, through process reengineering management, the spinning raw materials were dyed first and then spun. Only this technological transformation, "the original workload of 1 people now only needs two people to complete, which greatly improves labor productivity."

guozhou, founded in 1988, is a witness to the transformation and upgrading of Shaoxing's traditional industries.

Since the reform and opening up, Shaoxing's printing, dyeing and chemical industries have been developing and growing, which has also overwhelmed the ecological environment. After the dividend, the improvement of corporate efficiency is weak. In order to protect the environment and improve the benefits of printing, dyeing and chemical industries, Shaoxing has successively completed the upgrading of agglomeration in different regions through "integrating and gathering a batch, withdrawing and eliminating a batch, and merging and reorganizing a batch".

the effect of agglomeration is obvious. In 219, the growth rate of industrial added value of Shaoxing printing and dyeing and chemical industry reached 13.7% and 17.2% respectively, which was much higher than the average level of Shaoxing industry. He Jiangang said, "From January to June this year, even under the influence of the epidemic, the industrial added value of the printing and dyeing and chemical industries maintained a positive growth."

the government actively guides and promotes the transformation and upgrading of traditional industries, and at the same time pays attention to stimulating the innovation vitality of enterprises themselves.

in recent years, guozhou has invested more than 1 million yuan in technological transformation, waste gas and wastewater collection and treatment, etc. through continuous technological upgrading, the raw material dyeing process alone has "reduced manpower by 5% and industrial water by 7%." In 217, Guozhou was included in the first batch of green benchmark demonstration enterprises in the printing and dyeing industry by Shaoxing City.

Today, Ke Qiao is China Textile City, which has the largest and most complete textile distribution center in the world. Nearly a quarter of the world's textile products are traded here every year, and its sales network covers 192 countries and regions around the world. "Relocation is a bone-breaking, but also a thoroughly remoulding." Tao Huaguan said that "a blank sheet of paper" has been re-created, and Guozhou has become a comprehensive modern enterprise group integrating printing and dyeing technology and new material research and development.

"Our yarn dyeing is no longer an ordinary yarn dyeing. By adding high-tech raw materials to this yarn, it becomes the raw material of a new fabric with multiple functions. For example, breathable thermal underwear fabrics, such as sportswear fabrics with light, sweat-wicking and ultraviolet-resistant functions, etc., we are already Uniqlo, ZARA, H&; Fabric suppliers of some internationally renowned brands such as M. " Holding the yarn ball in his hand, Tao Huaguan has light in his eyes.

(subhead) "Shaoxin" has sprung up everywhere

"Let's put it this way, what we are actually doing is the" China Core "independently developed."

In the Integrated Circuit Industrial Park in Yuecheng District of Shaoxing, Shaoxing Weihao Semiconductor Technology Co., Ltd., which has just moved in, is a wholly-owned subsidiary of Shanghai Weier Semiconductor Co., Ltd. of Haowei Group. Li Hongliang, the director of R&D, is also very concise in the concise and "scientific temperament" office.

"It is in line with our temperament. The upstream and downstream industrial chains are very complete and centralized, with high efficiency and in-place services. The industrial and cultural atmosphere of the park is very good, especially suitable for the incubation and development of our start-ups." Li Hongliang explained why "Haowei Group" settled in Shaoxing.

Li Hongliang is talking about the upstream and downstream industrial chain. Undoubtedly, they are all "big coffee" companies in the domestic chip field. Nowadays, Shaoxing Integrated Circuit Industrial Park has not only introduced projects such as Howe Technology, the head enterprise of integrated circuit design, SMIC, and Changdian Technology, the head enterprise of wafer foundry in China, but also led to the establishment of a whole industrial chain project cluster. At present, it has attracted more than 7 integrated circuit-related projects, with a total investment of more than 2 billion yuan, more than 3 reserved projects and a total investment of more than 15 billion yuan.

in the 198s, the 871 factory originally located in Gansu (later renamed Huayue Microelectronics Co., Ltd.) settled in Shaoxing, which made Shaoxing have an indissoluble bond with the integrated circuit industry. He Jiangang introduced that the 871 factory was originally the five pillar enterprises of the national integrated circuit development. "The arrival of the 871 factory has created a good industrial atmosphere for Shaoxing. Subsequently, Zhejiang Huayue Core Electronics Co., Ltd., Shaoxing Everbright Core Microelectronics Co., Ltd., Shaoxing Core Valley Technology Co., Ltd. and other integrated circuit industry enterprises were established successively. " Especially in March 218, SMIC settled in Yuecheng, and Shaoxing's development of integrated circuit industry was even more powerful.

in may, 219, building Shaoxing national integrated circuit industry innovation center was written into the "Yangtze river delta regional integration development plan". at the same time, Shaoxing integrated circuit industry platform was selected as the first batch of "1, mu and 1 billion yuan" new industrial platforms in Zhejiang province.

not only that, the high-end biomedical platform in Shaoxing Binhai New Area was selected as the second batch of "1, mu and 1 billion yuan" new industrial platforms in Zhejiang Province by introducing a number of leading enterprises such as Zhangjiang Bio, building a number of innovative pharmaceutical companies such as Geli Pharmaceutical and Deqi Pharmaceutical, as well as a number of high-end projects such as cell and sugar engineering biomedical projects. (End)