Personal online shop business plan

Article 1:

The first part is the preface.

Online shopping is an important embodiment of the Internet as a practical tool for netizens. With the improvement of the overall online shopping environment, the rapid development of online payment and online banking in China, the online shopping market has shown an obvious growth trend. Since 2007, clothing products have surpassed digital products such as mobile phones and notebooks and become the first category of online shopping transactions.

The emergence of many small and medium-sized websites, the ups and downs of leading enterprises in the industry, and the emergence of new business models and product categories of vertical b2c websites have all become the focus of attention of e-commerce and media circles. As an important part of e-commerce market, the development of clothing e-commerce is the most representative and forward-looking.

It is precisely because I saw the market prospect and expansion space of clothing e-commerce and fully combined with my current situation that I first chose to open my own clothing store on the platform of Taobao and start an online business.

the second part

Overview of online stores II. The main development strategic goals and stage goals of online stores.

1. Strategic goal: Starting from the supported version or virtual version of Taobao stores, through a period of time to accumulate a certain degree of credit, establish a certain reputation, increase the turnover of online stores, expand the scale of online stores, increase the number and variety of goods in online stores, and upgrade to Wangpu version or even flagship store version.

2. Stage goal: Do a good job in store decoration, and find a suitable source of goods for your online store, with good quality and quantity. Slowly go deep into the market and develop customers. At the beginning of opening the store, I tried to promote online marketing and enhance the visibility of the store. Offline through their own contacts to carry out some simple marketing methods, such as word-of-mouth strategy.

3. Timetable: the first stage: determine the source of goods, open a shop on Taobao and maintain it.

The second stage: store decoration and customer development;

The third stage: with a certain amount of funds, expand stores and increase the variety and quantity of goods.

The fourth stage: publicity and promotion;

The fifth stage: the online store enters normal operation;

The sixth stage: make the online store bigger and stronger; Online store version and charges:

Wangpu exclusive edition: free

Wangpu Standard Edition: 30/ month

Wangpu Extended Edition: 68/ month

Wangpu flagship edition: 2329/ year

Wangpu Virtual Edition: 10/ month

Chapter two, market analysis.

1, industry analysis

The cost of opening a shop online is low, and it takes up less capital. You basically don't need to rent your own store, and you don't have to worry about the expenses of water, electricity and management fees. This solves the problem that college students have no venture capital; The operation mode of online shop is flexible, basically not limited by time, region and other factors. As long as you have time and computer access, you can operate normally, and as a franchise store in the early stage, you can change your products at any time without worrying about inventory problems. Online stores have a wide range of customers, and anyone who goes online may become a visitor and buyer of goods. This range can be netizens all over the country or even netizens all over the world. These are also the advantages of opening a shop and starting a business online.

2. Four points analysis

Advantages of online shop: online shopping is convenient and fast, it doesn't take a lot of time to buy goods, just click the mouse to choose, saving transportation costs. You can safely wait for the goods to be delivered to your door, and the price is cheaper than that of the shopping mall.

Disadvantages of online store (W): As it is in the initial stage of business, there may be some shortcomings in store decoration, marketing, management and control.

Market Opportunity (O): With the development of Internet and e-commerce, most young consumers like online shopping more and more. Modern young people are very adaptable to online shopping, which is of great benefit to our online shop and will provide us with many business opportunities.

Market threat (T): The online shopping market is huge and the competition among peers is fierce. In this case, only by providing inexpensive products and better pre-sales and after-sales services can we occupy a place in this huge market.

At the same time, we can often issue questionnaires and conduct end-user surveys to find out what services end-users really need and how to brand our products, so as to keep abreast of the market situation.

3, the target market setting

Students and professional white-collar workers account for the main proportion of online shopping users, mainly young and middle-aged, with more women than men in gender.

Overall, the turnover of women's wear, cosmetics and accessories has been in the forefront for a long time. It can be seen that the commodity market suitable for young and middle-aged women's consumption is broader.

Chapter three, business strategy.

1, managers and their tasks

Due to the small business volume at the beginning of the store, all the work can be done by the entrepreneurs themselves. When the business volume is large in the future, you can find a partner or hire employees to allocate tasks reasonably.

2. Market strategy

(1) brand strategy

First, the online shop should have a unique and novel name, which is easy to be remembered, and design a beautiful and generous business card, which will be sent with the package when it is delivered to customers, so as to deepen customers' impression of the shop and shape the external brand image of the shop.

Second, there may be some problems with the quality of goods, because our store is selling on a commission basis from the beginning, but we will try our best to solve the problems, satisfy our customers, and strive to make every customer satisfied with the quality of our goods and create a high-quality brand image of our store.

Third, strive to improve the service quality, so that every customer can feel a kind of intimate pre-sale, mid-sale and after-sales service, and dispel the worries of customers when shopping. When necessary, we can also make personalized service plans for customers and build the service brand image of the store.

(2) Promotion strategy

First, friend promotion: We can promote our store through personal contacts, so that the click-through rate of our store will increase and our products will get good sales.

Second, advertising: We can post on the Internet, so that people on the Internet can see the address of our store and visit our store.

(3) Promotion strategy

At the beginning of opening a store, we can carry out promotional activities such as "free postage", "discount" and "buy and give" to attract customers;

During various festivals (such as May Day, November Day, Christmas Day, New Year's Day, etc. Every year, we will carry out some promotional activities suitable for our customers, such as "give it when it is full" and "reduce it when it is full" to increase turnover;

When the store's credit rating rises, it will carry out some promotional activities, such as "drilling for postage" and "drilling for discount".

Chapter four, price positioning.

1, cost pricing method

As for the newly opened shop, it is in its infancy and has not been well known by customers. Shops that provide small loans to suppliers and can compete with them in pricing have lower prices, mainly focusing on getting a small part of profits first and improving the visibility and reputation of the store.

2. Market pricing method: pricing is based on the price reference of competitors.

Market competitive position can be divided into four categories: market leaders, market challengers, market followers and market supplements. Market leaders are in a strong position in the competition, so they should take the high-priced route in pricing similar products, which is slightly higher than the average market price and in line with the market.

Domain followers open a level; Market challengers are the biggest rivals and threats of market leaders. They adopt the strategy of not giving in, not giving up, and not letting go, that is, no matter how high the price set by the leaders, challengers will respond. Market followers follow closely behind the leaders and challengers. The price of representative theories's own products is usually one price level lower than that of the leaders and challengers, which is close to the average market price. However, because the products or services provided by people who fill the market are scarce or insufficient in the market, they are highly differentiated, professional, narrow in target market and weak in bargaining power of users, and they can also implement high-priced strategies in pricing.

3. Psychological pricing method

(1) mantissa pricing strategy. When determining the retail price, ending with a score can make users feel cheap psychologically, or according to the requirements of custom, the price mantissa is auspicious, which can also promote the purchase.

(2) Integer pricing strategy. Contrary to the mantissa pricing strategy, we use the psychology that customers get what they want and adopt integer pricing. This strategy is suitable for high-end, brand-name products or goods that consumers don't know much about.

(4) Special pricing strategy. This is to use the psychology of some customers to pursue cheap prices, set prices lower to open up sales or expand sales, such as common big sales and auctions. This strategy is mainly suitable for products with fierce competition. Abuse of this law will damage the image of enterprises.

Chapter V, Purchase Channels

1, purchased by wholesalers.

Through Taobao distribution to find a consignment, the general manufacturer directly delivers the goods, and the supply is relatively stable. The disadvantage is that because they are bigger and have more orders, the service will inevitably fail to keep up sometimes. And they all have their own regular customers, so it is difficult for you to negotiate with them. Unless you become their big customer, there may be discounts and other benefits. At the beginning of cooperation, it is necessary to clarify the delivery time, replacement and other issues.

Step 2 buy in the wholesale market

With a certain amount of funds, you can choose to purchase goods in the wholesale market yourself. If you want to purchase goods in some large service wholesale markets around you, you must have strong bargaining power in the wholesale market and strive to keep the wholesale price to a minimum. At the same time, we should establish a good relationship with wholesalers and make it clear with wholesalers on the issue of exchange of goods to avoid disputes in the future. 3. Direct purchase by manufacturers

After the store is bigger, because of the large wholesale volume, you can find a regular manufacturer. Because of their abundant supply and high credit, if they cooperate for a long time, they can generally win product exchange. If you have enough capital reserves and distribution channels, and there is no danger and fear of pressing goods, you can go to the manufacturer to purchase goods.

Chapter six, marketing effect prediction and analysis.

1, turnover income

The previous year belongs to the stage of accumulating credit, and there will be no big gains, and the cost can be guaranteed.

Judging from the current sales situation of Taobao stores, it is estimated that the average daily sales of ordinary stores are generally around 300 yuan, and the diamond stores can reach more than 1000 yuan, and the crown stores can reach more than 3,000 yuan or even more.

2. Payment method

Taobao shop owners can also use online banking, credit cards and cash on delivery if they use Alipay to guarantee transactions.

3. Ordering method

Taobao stores are all ordered online.

4. Mode of delivery

Surface mail/express delivery/home delivery /ems, etc.

Chapter 7, estimation of operating cost.

1, initial investment

The initial (first year) investment mainly includes Taobao consumer protection service deposit, joining fee (or pre-deposit), publicity and promotion fee, etc. Logistics distribution needs a certain amount of liquidity.

2. Second investment

At this stage, the business volume will be greatly expanded, and more liquidity is needed for procurement and delivery. If necessary,

And hire employees.

3. Other expenses

Internet access fee: 50 yuan/month;

Taobao value-added service and marketing tool software: 100 yuan/month.

Wait, tools.

Article 2:

I. Overview of online stores

1, investment arrangement

The amount of funds needed is 5000 yuan, of which 2000 yuan is the consumer protection deposit, the monthly 30 yuan fee is used for Wangpu, and the rest is used for samples!

2. Basic information of online shop

Store name to be determined

address

Postal code 650000

Online shop registration date

The online shop specializes in industrial snacks.

3. Advertising language of online stores

The irresistible temptation-the name of the store

4, online shop profile information

You don't have to use high-quality products to create high-quality life. As long as it feels right, the humble carton will be full of artistry. In every corner of life, there are joys and interests that are hard to understand without careful exploration, which are slowly released in every process of concentration and personal completion, gradually enriching people's hearts and spirits and feeling pure and impurity-free happiness. The meaning of groceries lies in sincere love and dedication, as well as the fun of discovery. We give you delicious, delicious and exotic Yunnan snacks, which will bring wonderful surprises to your life. Feel it with your heart, and you will find that life is really beautiful. Store name, life has me, love home, love life!

Second, online store management

1. Person in charge: Zheng and Hu.

2. Management Team: Yang Dan

Third, the general analysis of market research

1, with the improvement of living standards, people pay more and more attention to food, especially some local products, some green food, pure natural food and so on! Every time we go out to travel, in addition to playing, we just eat some local specialties. Now, with the rapid development of e-commerce, they can eat local specialties in other areas without going out. It can be said that online shopping has become the mainstream!

2. Target market setting: Pay attention to young consumers, young friends aged 20-40, who will make our outlets the largest customer base.

3. Analysis of product consumption groups, consumption patterns, consumption habits and main factors affecting the market: With the development of network and e-commerce, most young consumers like online shopping more and more, because online shopping can save shopping time and provide a large number of goods for consumers to choose from, which is very convenient. Modern young people are very adaptable to online shopping, and they like personalized goods very much, which has great advantages for our online shop and will provide us with a lot of business opportunities.

4. Market status and market development stage of our products; Product ranking and brand position: the market situation tends to be better and the products are in a new development stage. After our investigation, this kind of products has a great development space and is constantly developing.

5. Market trend forecast and market opportunities: After our market survey, the proportion of snacks purchased has increased significantly.

Fourth, the competition analysis

1. Is there an industry monopoly? There is no industry monopoly.

2. Main competitors: our strength, products (category, price, characteristics, packaging, marketing and market share)

): I investigated a number of similar online stores and found that the competitors were not mature. At present, the products of these online stores are ok, with higher prices and general packaging, and have no personal characteristics. It is good for us.

3. Competitive advantage of our products: The pictures designed by Zheng Xiao help to attract consumers' attention. There are many kinds of products, low prices, exquisite packaging and their own personality characteristics. They provide personalized service to customers and meet their requirements in many ways. Online consultation helps customers understand our products.

Verb (abbreviation of verb) The main development strategic goal and stage goal of online store.

1, strategic goal: We have always been firm and persistent in one goal-just to let you eat the most authentic local products. Promote several personalized products every month.

2. Stage goal: find manufacturers, maintain close cooperation, ensure the quality and quantity of goods, gradually penetrate the market and develop customers. In order to enhance the popularity of your own store, marketing promotion should be properly carried out at the beginning of opening the store, but it is not enough to be limited to the Internet, and it should be promoted through online and offline channels.

3, schedule: the first stage: looking for manufacturers and reaching cooperation with them!

The second stage: the opening and maintenance of Taobao. The third stage: promotion

The fourth stage: enter the right track of operating online stores.

Technical uniqueness of intransitive verbs;

1, Personality: With the continuous improvement of social and economic level, people are no longer satisfied with food and clothing, but pay more and more attention to life taste, higher and higher consumption style, pursuing fashion, paying attention to quality and advocating individuality. Everything we sell in online stores should be selected from the delicious food that is hard to buy in other places. If the food is well packaged, consumers can be attracted to open our online shop.

2. Be creative: "Rejecting dullness and pursuing creativity" has always been the direction of our efforts. After Taobao is on the right track, we will continue to look for manufacturers to cooperate!

Introduction to the main products or services of online stores at present

1, product output:

Supply of resources and raw materials: product standards, quality inspection and production cost control of major wholesale markets and manufacturers: in the spirit of being responsible to customers, carefully select goods, and prohibit sales if damage is found. Reputation is always greater than profit.

Packaging, storage and transportation: the goods selected and sold by customers are packaged with wrapping paper.

2. Product price introduction and scheme:

① Pricing Basis and Price Structure: According to consumers' price acceptance and consumers' demand for goods, we will set a suitable price if we can afford it.

② Factors affecting price change and countermeasures: According to the change of market environment, it will have some impact on our products or prices, and we will make timely decisions, such as buying more and sending more, to deal with it, without bringing losses to online stores.

3, service introduction: to provide you with a variety of delicious snacks, to bring wonderful surprises to your life. Feel it with your heart, and you will find that life is really beautiful. Store name, life has me, love home, love life! Our store adopts the way of tracking service, sending emails to consumers to inquire about the use of products, participating in lottery activities, soliciting their suggestions and opinions, and improving services. After receiving the order, our online store will contact the consumer as soon as possible to determine the delivery time.

Eight, the advantages of online stores.

With the continuous improvement of social and economic level, people are no longer satisfied with food and clothing, but pay more attention to life taste and consumption mode, pursue fashion, pay attention to quality and advocate individuality. Our online shop updates creative products at any time, which is convenient to buy and cheap to deliver. Taking advantage of these advantages, we will continue to develop and sell products.

1, unique or fashionable: online store sales are unique or very fashionable.

2, the price is more reasonable: choose a good purchase channel, so that your price can be relatively cheap and more quality.

3. Through the online shop, visitors' desire to buy can be aroused: the design is beautiful.

4. There is no offline, only online, such as foreign trade order products or products directly brought back from abroad.

Article 3:

industry analysis

In today's society, fashion has become one of the important goals that people pursue in life. The ancients said: A journey of a thousand miles begins with a single step! Fashion shoes are one of the important media for people to show their personality. At the same time, a pair of good shoes can also protect the feet from trauma and let them enjoy relaxation while working. Therefore, it is very important to buy a pair of fashionable shoes. Basically, on average, someone will buy a pair of shoes every two months, so the future footwear industry has the possibility of development!

Second, product positioning

I choose Nike brand sports shoes and board shoes for sale for three reasons: First, I am from Putian, Fujian, and there are many famous brand shoe foundries in my hometown. I know people who work in a shoe factory, and the supply can be guaranteed; Second, Nike's unique air cushion technology makes Nike sneakers very popular with the public; Third, the Nike brand is famous and well known. So my product positioning is Nike sports brand.

Three workshops are ready.

(1) Store name

Yufeng fashion

(2) Main products

Nike sports shoes, running shoes, board shoes

(3) Business hours

7:30——23:00

(4) Target customers

12 -35 years old

(5) Store decoration

Na fashion yuansu decoration online shop

(6) Logistics personnel

Need to decide or solve

(7) advertising

Forum publicity, network publicity

(8) Logistics companies

STO。 express

(9) Investment funds

5,000 yuan

Four-store management

Business hours are basically guarded by themselves, and logistics will be fully responsible. Two months before the plan, I will spend a lot of time on popularity. Goods purchased in our store within four months after opening the store are subject to a discount of 8.8% for postage. If there is not much traffic in the store, we may choose to advertise in the form of leaflets.

5. Future prospects

If the daily sales of my shoe store can reach 2000 yuan in two years, I will consider expanding the store and increasing the number of people. It is estimated that a studio will be set up, with about 4 people.

Article 4:

I. Introduction

In such an era of paying attention to talents, as college students in contemporary society, we must be prepared in advance, find more opportunities to exercise ourselves and recharge ourselves, so as to meet the challenges in the future and have enough confidence in entering the society in the future. In today's society, college students' self-employment has also become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only exercise themselves, hone their will and accumulate experience, but also reduce some burdens for their parents through their own efforts. Therefore, we should continue to explore along this trend and meet future challenges with better and more practical experience on the basis of adhering to principles! At the same time, this is a commercial times. As long as we are good at observing, we will find business opportunities everywhere in our lives. In daily life, I found that there are few shops selling sports shoes in and around Jianghan University, and the school is remote, so it is not very convenient to go out shopping. To this end, I intend to set up a shop specializing in selling sports shoes to facilitate others, satisfy myself and exercise my marketing and communication skills. This is an era of knowledge, but this era needs talents more. There's nothing wrong with it as long as you like. Believe in yourself-the road is your own!

Two. Entrepreneurship background

The changes of the times have given contemporary college students different meanings and also given them different' life and ideas'. Pursuit of different ways to enjoy life is naturally different. With the continuous progress of science and technology and the continuous improvement of living standards, the potential of human inertia has been stimulated, and many college students are unwilling to do something by themselves. As far as wearing is concerned, the better brand-name sports shoe stores are far from Jiangda, and many students are unwilling to run so far for a pair of shoes, which feels like a waste of time. At the same time, the price of brand-name shoe specialty stores is generally very expensive, because his own store costs a lot, and many people think it is not cost-effective to buy shoes in specialty stores. But many college students pursue to wear brand-name shoes. So they need someone to provide them with convenient ways to buy shoes and reasonable prices.

Three. Entrepreneurial purpose

As we all know, in the university campus, ability is far more important than knowledge, which requires a platform for us to constantly learn, exercise and show ourselves, so as to increase our ability. The clubs and students' unions in the school are no longer attractive to us, so we need to start our own businesses to pave the way for ourselves. In this way, you can cultivate your entrepreneurial awareness in advance and learn to work for yourself.

Four. Operational project

Authentic Anta, Xtep, 36 1 sports shoes and supporting insoles. At the same time, we provide a variety of styles, colors and sizes for customers to choose from.

Operation principle of verb (abbreviation of verb)

1, truth principle: be polite to customers, not cheat, be friendly and equal. "Customer is God" is no longer an empty sermon here, but a real feeling;

2. Principle of mutual benefit: on the basis of sincerity, realize equality and mutual benefit between customers;

3. The principle of convenience: provide customers with all the convenience they can, so that they can experience the best on-site service without leaving home.

Intransitive Verb Service Group:

1, people who are busy with study and work and have no spare time;

2. People who don't like shopping, but pursue wearing brand shoes;

3. Be as convenient as possible, pay attention to the benefits of buying goods, and hope to buy the best goods at the most reasonable price.

Seven. Market analysis:

1. Up to now, there are few shops in this area, both inside and outside the campus of Jiangda University. Therefore, we are in a relatively favorable position in the market competition. But because of this, the opening of the market will face a big problem. To a certain extent, many students are prepared, so an innovative and convincing advertising campaign is necessary.

Nowadays, many students like shopping online. We can combine online and reality to promote stores on Taobao, and customers can make purchases online. After purchase, we can provide free door-to-door service to make it as convenient as possible for our customers. Our store can be opened directly in the dormitory, and there is no store fee, so the price can be set cheaper.

Eight. Business strategy:

2. Manpower: recruiting talents with unique innovative ideas and strong communication skills; At the same time, personnel should have the spirit of hard work and patience. On this basis, adopt an orderly management model.

3. Publicity: During the school term, a large number of leaflets can be distributed to attract the attention of the masses and enter the dormitory for publicity on the basis of funds; At the same time, we cooperated with some schools' in-school associations to publicize by pulling banners and putting up posters. Publish the goods to online stores and promote them in QQ, so that we can know more about our products and our stores.

4. Operation: In order to make up for the shortage of funds, the principle of joint-stock system can be adopted in the early stage of starting a business, so that more students can invest and share the profits according to the amount of investment.

5. Strategically, in line with the principle of small profits but quick turnover, certain preferential policies are adopted during the opening period, such as 20% discount during the opening period, buying a pair of brand shoes, giving away a pair of corresponding socks and so on.

6. On the storefront: Due to financial reasons, considering the convenience of delivery, I opened a shop directly inside the dormitory and also opened a Taobao shop.

Customers can learn about buying our products in the following two ways:

1 online shopping. After selection, we can provide free home delivery service.

(2) go directly to the store to buy.

7. Equipment: You need a computer, a bookshelf and some simple office equipment.

Nine. Source and distribution of funds:

1) Monthly basic salary payment standard: 80% of net surplus income will be paid to employees at the end of each month according to the proportion of capital contribution;

2) Monthly royalty distribution standard: according to the individual's acceptance of tasks, task completion and customer satisfaction, employees' personal performance is divided into three grades: A, B and C, so as to distribute royalties.

X. expected problems and solutions:

In the process of service, customers may ask for compensation because of dissatisfaction. Therefore, we must adhere to the principle of "customer is God" and try our best to meet the reasonable requirements of customers. In the process of sales, there may be a shortage of goods, which can not meet the purchase needs of customers. We will make every effort to satisfy our customers. If the shoes they want to buy happen to be out of stock, we can assure them that if we are willing to wait, we can provide them with the goods they need within a week. Regarding the quality of shoes, we can promise that if there is any problem with the quality of shoes within three days, we can exchange them unconditionally or refund them. If there are quality problems within three months, we can guarantee unconditionally after determining the unintentional damage.

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