Mengshan girl

My brother Wei San once said that with good packaging, cow dung can also be sold as snacks! The words are rough and the reasoning is not rough. As the saying goes, a man's clothes depend on his saddle!

In 2001, Wei San and I jointly opened a flavor food factory in our hometown of Yimeng icon, which mainly produces and sells dry-stirred shredded pork icon and local famous and high-quality native products. Our registered trademark is called "Mongolian" "Shanmeizi", this brand is still appearing in shopping malls and supermarkets in nine counties in the three districts of Yimeng.

We selected an image spokesperson from several beautiful girls, took her to the Green Sun Photo Studio and asked a photographer to take a few sets of photos, and then took a bus to the city to hire a teacher named Chu Mingtao. Designed outer packaging. But Teacher Chu didn’t choose our photo. He just glanced at it and mumbled, saying, garlic head and nose, printed on the package, are you still planning to sell?

Teacher Chu selected the Yingwo Peak of Mengshan Mountain as the background from the image gallery stored in the computer. (Although this background image is unintentional, it lays hidden dangers for us in the future. We will introduce it later). Then I selected a picture of a beautiful woman and processed it a little. It is accompanied by a picture of a rural girl holding a plate of stir-fried shredded pork at the foot of the Eagle's Nest Peak in Mengshan Mountain.

It must be said that Mr. Chu’s design has soul, connotation and content. It not only incorporates the flavor of the times but also retains the simplicity of the countryside. More than 20 years later, every time I see Mengshan on the street Regarding the packaging of the current series of products of the girl, I still firmly believe that the original design of Teacher Chu was the best!

Due to our limited funds, after the product is formed, considering that it will not be able to scale in a short period of time, I suggest positioning it as a holiday gift or travel product, closely relying on the two major festivals of the Mid-Autumn Festival icon and National Day, and during family visits We have worked hard to provide gifts for friends and make a fuss about tourism products during the National Day holiday.

Advertising slogan: Mengshan girls give gifts to relatives and friends

Deep friendship lasts forever

Spent 2,500 yuan to advertise on the county TV station for a week, the first business, the county The Meteorological Bureau saw the exquisite packaging of the product in the advertisement and came here. After looking for it for a long time in Hutong Daozi, I bought 20 boxes.

Supermarkets and specialty stores gave away some, mainly for customers visiting relatives and friends during the Mid-Autumn Festival. Merchants are promised to make unified settlement after the holidays. If the products cannot be sold, they will be returned to the factory.

After the Mid-Autumn Festival, the National Day holiday came. It happened that the daughter of an eldest sister in the factory came back from the tourism school for the holidays. The girl was over 1.7 meters tall, beautiful and elegant. Wei San discussed with the eldest sister and asked her daughter to help us promote our products at scenic spots during the festival for 20 yuan a day. The eldest sister said yes, and the eldest sister's daughter called her classmate again.

On the National Day, we put up a banner at the entrance to the mountain saying "Mengshan girls welcome you". We pulled a cart of goods up the mountain and placed it there. Two beauties from the tourism school hung ribbons diagonally on their upper bodies and wrote: With our slogan, we stood on both sides and enthusiastically attracted passing tourists. Millet pancake icons and stir-fried shredded pork are placed on the table, attracting the attention of tourists. They are welcome to taste them on the spot!

At noon, it happened that the then Secretary of the County Party Committee led the county leaders to inspect the Mengshan Tourism Market. Our product packaging and promotion methods attracted the attention of the county leaders. The accompanying reporters followed and took pictures, and the county TV station news broadcast at 8 p.m. Showing the footage of "Mengshan Girl"!

My two little brothers, Sicheng and Guijun, were unmarried and unemployed at the time. They often went to our food factory to help each other and eat and drink. On the second day of the long holiday, the two brothers had a sudden idea. They borrowed our packaging labels, modified them slightly, put them in transparent packaging boxes, placed them next to our booth, and sold honeysuckle icons on the mountain. After a few days, they actually made a lot of money. Less money.

At that time, Mengshan Meizi’s creativity was successful, and her innovation in promotion methods quickly made the product famous in the county. Later, due to these reasons, I quit Mengshan Meizi, but this brand still made Wei San successful, supported his family of five, and at the same time created employment and led the prosperity of the local specialty industry.