Development course of new landscape

From 65438 to 0954, with the establishment of China International Travel Service, Shenzhen Branch of China International Travel Service also took root in Shenzhen, specializing in foreign affairs reception and received the first batch of foreign guests in the same year.

1989, with the development of Shenzhen's reform and opening up and the transformation of the reception function of China Travel Agency Head Office since 1984, the Shenzhen branch of China International Travel Service was upgraded from a branch to a Shenzhen branch and gradually transformed into a travel agency specializing in comprehensive tourism business.

During the period of 1992, with the rapid development of tourism in China, China International Travel Service Guangdong Shenzhen Branch became a national first-class travel agency, mainly undertaking tourism business, and began to develop China citizens' tourism business. Later, it was renamed Shenzhen China International Travel Service.

In 2000, Shenzhen China International Travel Service took the lead in implementing the shareholding system reform among the national international travel service system and tourism enterprises in Guangdong and Shenzhen, and changed its name to "Shenzhen China International Travel Service Co., Ltd.", that is, the state-owned system was changed to full shareholding. The new system has brought a turning point and vitality to the development of enterprises, thus moving towards the road of independent innovation of enterprises.

In 200 1 year, Shenzhen China International Travel Service Co., Ltd. started the road of brand building, that is, under the condition of the generalization of the original international travel brand, it implemented the building of private brand strategy, successfully launched the "New Landscape of Shenzhen International Travel Service" and finally transitioned to the brand of "New Landscape Tourism". As a result, Shenzhen International Travel Service Xinjingjie has become the only "Guo Zihao" travel agency with its own brand in Shenzhen tourism market, and it is an innovator with the brand awareness of "Dare to be the first" in the national international travel service system.

In 2002, in the face of the chaotic tourism market at that time, Xinjingjie took it as its responsibility to establish a positive image of the industry and return to the true colors of tourism. He took the lead in advocating "Quality Tourism Movement with Clear Consumption" in Shenzhen tourism market, and launched a series of products such as "Quality New Beijing", "Quality New Hainan" and "Anxin Thailand Tour", which was the pioneer of domestic tourism industry at that time. In the same year, Xinjingjie established "Shenzhen Pepsi Tour Guide Service Co., Ltd." to strengthen the management of tour guides and provide professional tour guide services, which made by going up one flight of stairs in terms of tourism quality service.

In 2003, after SARS, it actively responded to the call of Shenzhen Tourism Bureau and organized a large-scale activity of "Shenzhen people traveling to Shenzhen". On the first day, nearly 7000 citizens were organized to participate, which was praised by the Municipal Tourism Bureau and played a positive role in restoring the tourism market in Shenzhen.

In 2004, around the business goal of "professional and personalized tourism", while continuing to extend the quality tourism movement, we launched a series of products such as "new scene parent-child tour", "new scene expansion training camp" and "Shenzhen love tour", which provided favorable support for the establishment of new scene brand in Shenzhen tourism market. In the same year, it won the title of "Shenzhen Famous Brand".

In April 2006, Xinjingjie and Shenzhen Airlines joined hands to set up the "Shenzhen Airlines Holiday" which specializes in domestic tourism services. On this basis, in 2008, Shenzhen Shenzhen Shenzhen Airlines Holiday Travel Agency Co., Ltd. was established as a joint venture, further advancing towards a professional domestic travel company.

In June 2006, Xinjingjie established "Shenzhen Xinjingjie Business Travel Agency Co., Ltd.", which specializes in business travel services. Less than a year after its establishment, the company became one of the top 100 clubs in China, providing reception services for the annual meeting of the World Dental Association held in Shenzhen, receiving more than 5,000 foreign guests and 654.38+00,000 domestic guests, which was well received by relevant institutions. 20 1 1, in order to meet the needs of development, the company changed its name to new realm international exhibition co., ltd.

June 5438+October 2006 10, Xinjingjie established Shenzhen Xinjingjie Xu Dong Travel Agency Co., Ltd., which is mainly engaged in Japanese and Korean tourism services, and also established Xinjingjie Xu Dong Branch in Osaka, Japan, which has successfully operated "Japan Charter Tour" for 30 times. The number of chartered flights to Japan in New Realm ranks first in Guangdong Province and the whole country, and it has also been successfully expanded in Qingdao, Shenyang, Shanghai, Hangzhou and Guangzhou.

In 2006, under the guidance of Shenzhen Tourism Bureau and Hong Kong Tourism Board, Shenzhen Tourism Distribution Center, a branch specializing in Hong Kong and Macao tourism, was established, becoming the largest and most professional Hong Kong and Macao tourism service provider in Shenzhen and even the whole country. From June, 5438 to February, 2006, Hong Kong Tourism Board, Shenzhen Tourism Bureau, Hong Kong Travel Industry Council, Shenzhen Tourism Association and Shenzhen Tourism Distribution Center jointly initiated and founded "Quality and Honesty Hong Kong Tour", and its itinerary and standards were formulated by Shenzhen Tourism Distribution Center and extended to the whole industry. It has been affirmed and praised by Shenzhen Tourism Bureau and Hong Kong Tourism Board for many times. According to the survey, the current tourist satisfaction rate is 99%, and the complaint rate is almost zero, which has made due contributions to reshaping the image of Shenzhen-Hong Kong tourism market and achieved remarkable results. In 2008, Hong Kong Tourism Distribution Center, a wholly-owned subsidiary, was established, with a Hong Kong tourism license number. : 353279.

20 10 the first 4S tourist experience center-xinjingjie international travel experience center was established on the 2nd floor of the duty-free business building in downtown Shenzhen, covering an area of over 800 square meters. After the establishment of the Experience Center, various salon sharing activities were held one after another, such as the Shenzhen meeting of Ben Southall, winner of the "Best Job in the World", and the sharing meeting of Liang Zi, the most famous photographer in China and the spokesman of Northern Territory of Australia.

20 1 1, Hunan xinjingjie and Hubei xinjingjie companies officially opened, which opened a new step for the national development of xinjingjie.