Traditional Culture Encyclopedia - Photography and portraiture - What are the manifestations of posters?

What are the manifestations of posters?

1. Direct topic

This is a common and widely used expression technique. It is to copy and display the environmental plot or advertising product directly on the poster screen, and at the same time use photography or painting to describe and render it. Directly showing the theme can give people a sense of realism and closeness without distance.

2. Science fiction ideas

The conception and implementation of poster propaganda with the help of science fiction is the basic idea for the naturalness of the earth and human life. The choice of theme can be a simple idea in a scene without objectivity, or it can be a qualitative change of the original image through multiple construction methods.

3. Exaggerated contrast

The performance of exaggeration and contrast is to exaggerate one of two or more visual elements, so that it goes beyond the original and conventional concept of proportion and forms a strong contrast with another object in the picture, including the contrast effect of big, small, quality, quantity, light and heavy.

quick-witted

The use of interesting techniques is an interesting and intriguing technique adopted by designers to strengthen the theme expressed in movie stories, which is ingenious and subtle. Various expressive techniques such as implication, exaggeration, satire, humor, humor and lyricism are often used, and the ultimate visual effect pursued by works design is: not seeking rationality and legality, making people care.

7. Visual transition

The selected elements transition from one form to another, and the process of change includes gradual change and promotion. The designer's thinking is beyond the imagination of nature. With the help of certain graphics, two completely different spatial environments are arranged in one space, which can stimulate the audience's curiosity, open positive thinking associations and arouse the audience's desire to further explore the meaning of advertisements.

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