Want Want's Experience

The red and hot plateau loess mud saved the child's life.

From 65438 to 0984, Wang Wangwang was admitted to Xi Academy of Fine Arts and Central Academy of Arts and Crafts with excellent results in culture and fine arts.

The sacred and harsh mother of art almost abandoned her children in the earthly soil.

Ji Qing Ran Shao De Sui Yue

Wang Wang came to Beijing and chose the Central Academy of Arts and Crafts, which is now the Book Art Department of Tsinghua Academy of Fine Arts. Started his four-year college life.

He said that his grades in grade one, grade two and grade three were average, because he didn't like some courses of the school very much and felt that the education system of the school was somewhat conservative. At that time, it coincided with the "84 Art Movement" in China, which was the most lively time in art China. He is a little restless, always running to the society, always doing his school homework badly and his grades are not high. At that time, the ideological trend of art movement washed away his student spirit, and all those childish traditional things were washed away, so that he began to be a modernist at school very early. He said with a wry smile that his college career was confused. When he was hanging out in the second half of the fourth grade, he realized that he could no longer hang out. He took back his wild heart and sat quietly in the university classroom, under the shade of trees and in the library, studying hard. Unexpectedly, in the fourth year of college, he became a high flyers who attracted the attention of the whole school. Not only did he do a great job, but he also wrote an article of more than 10 thousand words with a sense of mission. This article is about school reform, which is very critical and constructive. He finally brought the idea of free change into the campus. The title of the article is "A fourth-grade student's view on the education of arts and crafts college". He is really bold. The principal at that time saw it. The report was really constructive and every teacher was shocked. They spent half a month discussing this article in chapters every week. He became famous at school then. What's the use of being famous Traditional things are extremely immune and indestructible, and I heard that they haven't changed much until now. Speaking of which, he smiled gently and smoothed the bundle of brick red hair at his temple with his hand. He became a thoughtful and capable student, so the school decided to keep him as a teacher. It's so lucky. Is it really lucky? Later, instead of staying at school, he was pushed out by a related person and went to the People's Liberation Army Publishing House, becoming a happy Art editor. At that time, musicians, directors, explorers, writers and poets visited his small room every day, bringing him a fresh and fashionable atmosphere of the outside world; Bring endless creative passion. They talk about mountains, drink, listen to music and talk about art, and live a happy life full of inspiration.

1989, he designed a set of China reportage. The design style of this book has attracted the attention of many publishers. At that time, it was made by hand drawing without a computer. In the words of experts, that set of books was very jumping and eye-catching, and then it was very popular. In the era of marriage between culture and business, many publishers come to Want Want to do design, so that their exquisite culture is wrapped in artistic brocade and sells well in the commodity world.

His design is very whimsical and pleasing to the eye. In a word, people can't tell the exact feeling. For example, the cover of Morrow's novel Crying for Happiness is very interesting. The cover is full of mysterious and sad black tones, and a matchstick is burning alone. If you move your eyes up and down, you will see that the flame seems to be moving sharply. Sad people look at it and say that it is suffocating, while brave people look at it and say that there will be no night in the world. In the upper right corner of the flame, the title of the book and a paragraph are written. The topic was written on a crumpled piece of paper, which was torn into two parts. Without looking at the title, people will see the feeling of the protagonist being crushed and torn by suffering in a visual moment. What is even more thought-provoking is that the text of this title is actually anti-book, and this anti-written title reveals a strong sense of rebellion. Some people say that this is Wangwang's rebellion against convention and subversion against tradition. Say the thought-provoking antonym and explain the reason and strength of crying. From these small details, we can not only see the artist's great professionalism and extraordinary wisdom, but also clearly hear the crying poem in Wangwang's heart, which is silent and can't be sung by any singer. However, we can hear.

For the first time, this artist's talented brazing has sparked a brilliant spark on the commercial touch panel, and his name has been shining frequently in newspapers, TV stations and even the whole cultural circle of China. At that time, many international newspapers, radio stations and other media introduced this local artist to the world in different languages. In those years, he often participated in youth literature and art seminars, and observed and participated in all artistic activities in society without prejudice, including those "performance art" stained by public opinion. In those years, he did a lot of design in one breath. It was a heartbroken era, and he kept burning his youth, his years, his passion and his brilliant thoughts.

Talking about his own creation, he is very interested. He always carries his camera. Cities, streets, parks, ruins, mosses on walls, desert dunes and roadside manuscripts are his inexhaustible photo library. He is also a very professional and beautiful photographer. The process of his design seems to be a child playing all kinds of interesting games, sometimes like a proud inventor, making all kinds of gadgets; Sometimes picking up a feather, a stone and a fallen leaf in the yard will turn these rubbish into extraordinary images in his picture.

He spent most of his life in silence. Once he steps onto the platform and becomes a professor, he will be full of troubles and Kan Kan. I once gave a lecture in sichuan fine arts institute, which attracted a full hall of students. They are young, naive and eager to learn, which makes Mr. Wang on the stage very excited. When he is excited, he is encouraged. The lecture was arranged very tightly, one in the morning and one in the afternoon, and the next morning and afternoon were all full. He laughed and said he was stupid. He said he was crazy. The more people there are, the more excited he is. After the lecture, the applause thundered. After class, the students asked him to sign the book and drag photos along the way.

This man who claims to be depressed and unhappy is still happy and cheerful when he smiles, and he is still straightforward and frank.

The perfect combination of art and commerce

In the spring of 2000, the two brightest stars in China suddenly slipped out of their respective orbits and collided. That is artist Wang Wangwang and real estate businessman Pan Shiyi.

Someone joked that when two giants shake hands, there will be lightning in the sky. Two wise men with different images sat at the tea-scented round table and began to cooperate and conspire. Pan Shiyi invited Want Want to do a series of advertising planning for the "SOHO Modern City" real estate promotion activities. After Pan Shiyi and Want Want briefly communicated the concept of "SOHO Modern City", the highly effective designer rushed back to the company and began to think hard ... At first, he had an illusion that doing business should not be too avant-garde. Later, Zhang Xin, the general manager of SOHO, called and said that they wanted Wangwang's style and came to him. After reading the idea of SOHO, he understood that this time he could dance freely and do business design without being bound by any merchants. He has completely liberalized, the design language and SOHO are getting tighter and tighter, and the style is getting bolder and bolder. A few days later, when the design drawings were spread out on Pan Shiyi's case, the long-awaited chairman brightened up and decided to adopt these advertisements. After the advertisement was published, the company received many phone calls. Some people say that the design is very good, some people say that the design is poor, some people say that it is very creative, and some people say that they can't understand it. I didn't expect a few advertisements to stir up a thousand waves with one stone, and the number of telephones was a bit overwhelming. Is it beautiful? Is it ugly? Does it taste good？ Is it bad? The advertisement of SOHO is just a naked girl dancing with a veil, which attracts people's eyes and looks back.

Nowadays, most real estate advertisements are the same and have no personality. In the words of Pan Shiyi, those products that are simply copied and standardized make the world in front of us lack vitality; Those industrialized replication technologies and information transmission technologies have created a lot of rubbish for this society. SOHO has been looking for the vitality of life and the initial bright spot. Pan Shiyi found the right one and their cooperation was very successful. After the advertisement was put on, it took only two or three months to complete the sales task originally planned for one year, setting a record of sales of 2 billion yuan in the second half of the year. Pan Shiyi said that a good house should be accompanied by good advertisements, which must be creative, powerful, shocking and exciting. Good advertisements are spiritually associated with products.

Wang Wangwang believes that with global economic integration, every economic battlefield is full of competition without smoke. Every competitor tries to occupy the largest market share. This is a battle for and diverting consumers' attention. This battle is actually an image war, a brand war. For mature entrepreneurs in China, they have long understood that it was once regarded as the secret weapon of business. Enterprises that know the packaging image have defeated those opponents who have no "symbol preparation" with a kind of "symbol power", and achieved a visual publicity effect, which greatly improved the awareness of enterprises.

Some experts commented that SOHO advertisement is a unique avant-garde work of China real estate.

The world cheered for him.

1995 To commemorate the 50th anniversary of the victory of World War II, Want Want was invited by UNESCO as the only invited designer in China. 1997 won the gold medal in the first World Chinese Graphic Design Competition. This artist who constantly destroys innovation has won the applause of the world with his unique spirit of the times and design genius.

The majestic momentum in his works gives people an eternal sense of time and space, space and flying, so that some people will think that he took some mysterious medicine when reading his works, and people are amazed at his talent and great professionalism. The destructive performance of his pioneering spirit disrupted history, and then reorganized and described a strange and powerful visual epic:

This clumsy designer has never been in a ballroom, but he can perform beautiful dances in his pictures, so that those limbs distorted by strength and pain can interpret the feelings and groans of the soul under the cover of human body in his design language; He can make the world ballet queen and the guards of the terracotta warriors and horses of Qin Shihuang smile at each other and dance on the stage of history; He can use a pair of jeans with strong stitches and tattered pockets, and only use a pair of scissors to cut out the absurd face of "Godot"; He can let Cupid's long hair float in the smoke of war; He can make the peaceful reclining Buddha listen to the howling of roaring fighters in the sky; He can insert the peace car into the crater of war feebly; He can make the human body fall from the sky like Hitler's shells, and he directly shows evil, war and killing with the symbol of life; He can see the beautiful souls hiding behind the Roman columns and the Gestapo armed with bullets, and they look forward to today's mankind with sad eyes; He can make a fried fish jump out of sexy underwear and hold a rose in his hand to show his love; He can let a green seedling pierce the forehead of the skull and prove its tenacity to the world. There is another work that is more intriguing. A pair of confident astronauts came to the war-torn earth with their babies. The withered stumps and bare cross roots on the raft seem to be calling for life and peace. Careful readers can also see that there is a symbol symbolizing the cradle of life in the abdomen of that cosmic woman-the human uterus. This anatomical model, which can only be seen in medical textbooks, was boldly and urchinically drawn into the picture by him.

He combines violent symbols, cultural symbols and cosmic symbols in one furnace, including airplanes, craters, women, angels, terracotta warriors and horses, the sky, the earth, Buddha statues, Venus, ancient buildings and extinct volcanoes ... Some people say that this is Wang Wangwang's "romantic venting of feelings at the end of the century", and his works are full of visual pleasure and majestic poetry. He concocted a series of visual feasts for people with surrealism. His design language and way of thinking have both the charm of eastern mysticism and the spirit of western classicism.

Wang Wang likes to write poems. His initial motivation was to exercise his imagination to keep his passion. Finally, he became fascinated with writing and wrote a book of poems. He said that poetry is the highest realm of art. Without poetry, there will be no wings of imagination, art will not fly, works will not be mysterious, let alone the sublimation of ideas. This may be the mystery of his flying ability.

At the end of my interview, the poet and artist took out his beloved harmonica and began to improvise. 12 o'clock is already midnight. It's raining in Mao Mao outside, and the melodious piano sound echoes in the night sky with the moist and fresh air. I read his poem with the piano sound:

Please mourn for that heavy backpack.

Throw away those books and dollars.

In this case, all these things will fail.

Come on, get down on me.

take you to fly

……

You are still heavy.

Maybe it's those thoughts in your heart

Maybe it's those thoughts in your head

These things are important.

Dress them in mourning.

Only by reducing the burden can we go further.