What does graphic design study?

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What does graphic design learn?

1. Software: If a worker wants to do a good job, he must sharpen his tools first.

Learn the software tools well first, or even the best idea will not come true. Photoshop(ps), coreldraw(cdr) and illustrator(ai) are the mainstream graphic design software on the market. Of course, there are other software? InDesign？ Freehand, PageMaker, Fireworks, etc. )

Needless to say, Ps is definitely to be learned. Mainly used for image processing and image synthesis.

Coreldraw and illustrator are vector drawing software, which can design the original image format without sawtooth under the condition of infinite enlargement and reduction of the image, which is quite convenient for product design, poster printing, exhibition drawing, graphic design and so on.

The two softwares have roughly the same purpose and similar functions. At present, AI has become the mainstream in vector file processing. It is more user-friendly in many tools, and it is more accurate in processing graphics, especially in details such as borders. The CD software is unstable (the key is slow file opening and dark color printing ... and the commonly used bitmap processing software PS and AI are adobe software, and the system interface is consistent and the file output compatibility is high, so after learning the two softwares,

If you think you have learned too much software, you can learn it selectively. Many designers use PS+AI to complete the design, many designers use PS+CDR to complete the design, and some designers use PS+CDR+AI. Personally, as long as you can meet the design requirements, but I suggest you learn all three design software. Of course, not all tools and commands are learned, and many tools are basically useless. But remember one thing: software ≠ design!

2. Color matching

As we all know, any design works need the participation of color, whether you are graphic design, web design or other designs. Some people may say, can't I match colors by feeling? I want to ask you: Do you think NB? Color matching is not something you can imagine.

Color matching has rules to follow and rules to follow. We say that we can be willful in art and "honest" in design. What's more, painting needs to learn color, not to mention commercial graphic design.

Color You need to master the basic knowledge of color, such as RGB, CMYK, hue, lightness, purity, similar color, contrast color, adjacent color, separation complementary color (don't ask me what these are, look at yesterday's hair) and so on. There are also colors designed based on the market positioning and culture of products, and so on. In short: learn "RGB" well and travel around the world to pretend to be B! It's very important, study hard!

3. Layout design

Layout design, like color matching, is also a study subject that many people easily ignore. What is layout? Is the layout of the picture! Generally speaking, it is a means to arrange the elements (graphics, images, words, colors) in the picture reasonably.

We should consider composition, balance, point, line, plane, priority, level and other factors. Let the audience capture the theme and information (communication) that our pictures need to convey more quickly, intuitively and obviously. Many of your ideas, ideas and considerations based on the product will be displayed.

You can understand that a person who goes out to make up and a person who goes out without makeup and dressing up are doing "layout design"! People who go out to dress up will think: this dress is more suitable for today's occasion, today's hairstyle is suitable for this coat, this dress is a little fat with it, change it, you can't wear this pair of high heels today, etc ... Of course, the layout design is not based on coolness and beauty, although beauty is very important.

The process of typesetting is a process of constant polishing and trial and error. Just remember that layout design is the place to open the gap between graphic designers.

print

Someone once said that I am a designer, just sit in front of the computer and learn what to print ... Learning to print is not to make you a printer, but to better represent the design works on the computer as tangible finished products.

Many designers' works are either chromatic aberration or do not meet the printing standards after printing. Then I just don't know what materials to choose and so on. For example, the design of many novice flyers (excluding bleeding) is 2 10*297mm(A4 size), while the printing factory is 2 10*285mm (don't ask me why it is this size). This will only increase the printing cost and waste money if it fails to meet the standard.

For example, when we design business cards, many people only know to use coated paper and four colors, but there are many other papers and techniques to choose from. Wait, learning prepress knowledge can make your work taller and make you a mature graphic designer!

5. photography

You don't have to study, but I suggest you study, which will improve your aesthetics and gain more skills. How about learning photography? For example, if you work in Taobao Tmall e-commerce company, who will take those product drawings? Some people may say outsourcing! The boss will definitely think, "Aren't you a designer?" This can't be? "Although the boss's idea is a bit extreme.

But this reflects the requirements of social enterprises for designers. I hope graphic designers can also engage in LAN, repair computers and fight monsters! Far away, suppose you interview an advertising company, a design company or an e-commerce company, a graphic designer who can shoot and a graphic designer who can't shoot. Which one do you want? I believe many leaders should be able to take pictures. Because you can complete the so-called "other related work" outside the design itself.

Of course, whether you are product photography, documentary photography or portrait photography, the premise is that you play with the machine first! Regardless of the creative concept, the most basic: what aperture, shutter, metering and so on must be understood. Good photography will also add points and colors to your design works! (especially when displaying works)

Of course, the most important thing is to know how to open strange picture formats!

6. Font

The use of fonts and font design are also subjects that graphic designers must study. For example, the spacing, spacing and size of printed fonts are more comfortable to look at, and there are also the most basic fonts, such as Song Dynasty, regular script, subordinate and bold. More importantly, you should understand the "characteristics" and uses of new fonts evolved from these most basic fonts.

It is also very important for designers to design new fonts according to the main body or requirements of pictures. If the designer can control the font well, your picture will definitely add a lot of color!

7. Aesthetics

Many people here say, "I will design what I want to do aesthetically." Is it too illusory? " I have nothing to say here. It can be said that such a designer is basically finished! ! I think aesthetics is the most important one in design. As far as I know, ordinary people have basically the same view of beauty (excluding exotic ones).

In the process of design, designers often walk into their own circles and feel that their designs are NB and perfect, but in fact ~ ~ ~ (you know.

There are still many people who often look for materials when designing. But if they are impatient or think that this material can be downloaded directly, what they can make is also "four unlike".

How to improve aesthetics? In fact, I have been looking for a quick solution to this problem. Unfortunately, I am still confused and summed up a few words: "Look more, practice more, look more." The most important thing to understand is "precipitation".

Maybe many friends will ask, don't you want to learn album design, folding design, advertising design, VI design and so on? No, these types, such as picture books, folding pages, single pages, advertisements, Taobao artists and so on. , but the expression is different, but the design principle is the same, is interlinked! In fact, when designing, you have to learn everything, just depending on which aspect you focus on, as the old-timer said before: "Do design and learn design, and then you will become a' miscellaneous' family." Of course, there are theories that can make your design go further ~ ~ ~