Chinese Valentine's Day event marketing plan

In order to ensure that the event is carried out smoothly and successfully, it is often necessary to formulate an activity plan in advance. An activity plan is a written plan that clarifies the time, location, purpose, expected results, budget, and activity methods of the activity. How should an activity plan be formulated? The following is the marketing plan for the 2021 Chinese Valentine's Day event that I collected and compiled (5 general articles) for your reference. I hope it can help friends in need. Qixi Valentine’s Day Event Marketing Plan 1

KTV’s Valentine’s Day promotion must first clarify the target consumer group. College students and urban white-collar workers pay attention to the quality of life and pursue romance and individuality. This is the target group of KTV on Valentine's Day. Therefore, it is necessary to not only emphasize the romantic atmosphere created by KTV for them on Valentine's Day, but also highlight their personalities. Therefore, you can refer to the following practical promotion plans:

1. Couple discount coupons< /p>

Enjoy discounts on Valentine’s Day. Couple discount coupons are designed into male coupons and female coupons, which are valuable for collection, such as bookmark type, etc.

2. Valentine’s Day special private rooms

The following types can be set up: exclusive private rooms for two people; large private rooms for groups of couples to enter; singles can enter special rooms The singles club is set up and you can enter the larger KTV box. If you are promoted to a couple, you can voluntarily enter the couple's room.

3. Valentine’s Day gifts

Dolls (such as Valentine’s Day rose bears), roses, chocolates, drinks for couples and fruit platters for couples.

4. Valentine’s Day Lucky Draw

All female guests who come tonight can receive a free rose at the information desk. Anyone who spends more than 300 yuan on that day can participate in the lucky draw that night. There will be 1 first prize. The prizes are 1 bottle of foreign wine, 1 box of chocolates, 1 Liyun Chaoshan Casserole Porridge 88 yuan meal coupon, and 2 second prizes. : The prizes are 1 bottle of red wine and 1 box of chocolates. There are 3 third prizes: 1 point of fruit plate or 1 box of chocolates.

Lucky Cupid Lucky Draw: Diamonds and grand prizes are waiting for you to have good luck, and you can draw them with your consumption receipts.

5. Valentine’s Day decorations

On Rose Night, 100 kinds of romantic rose combinations will show your style and true love. KTV stores mainly use red candle-shaped lights. To decorate, the couple's private room is decorated with a rose-shaped real candle, and the couples are surrounded by candles to create a romantic atmosphere. Candles in the lobby can be decorated with five-color roses, and candle lights are also used on both sides of the corridor to make people feel that they are walking on the road to love. In a singles club, lights can be placed around them and real candles can be placed on each side.

6. Valentine’s Day romantic party activities

Love song skewers, love song PK, choose the love song prince and love song princess, Cupid’s light, large-scale fireworks party, illuminate your romantic feelings space. Chinese Valentine's Day event marketing plan 2

1. Activity subject: Chinese Valentine's Day, Chinese people's own Valentine's Day

2. Event time: Chinese Valentine's Day

3 , Activity content:

Activity 1: My lover---I make the decision

Romantic Chinese Valentine's Day, affectionate styles, 40% off on all clothing categories, high-quality leather shoes, travel shoes 20% off on site, 50% off on all sweaters, best-selling Chinese Valentine's Day, sweet giveaway, dress up your girl (him). (Except for express and special offers.)

Customers born on July 7th can receive a free Valentine's Day rose with their ID card.

Any customer who purchases over 77 yuan will receive a sweet Valentine's card and a rose.

Flower ordering and flower delivery services.

During the event, the flower counter will accept customer orders and send flowers (in urban areas only) to convey the passionate love on your behalf.

During the event, any customer who needs gift packaging can present their shopping receipt to the main service desk on the first floor for free packaging.

Activity 2: Passionate Chinese Valentine’s Day, romantic gift-chocolate

During the activity, if a total of 177 yuan of clothing products is accumulated on the same day (a single ticket of 77 yuan or more is not discounted in supermarkets), you will receive exquisite chocolates. A box or a rose. (With your shopping receipt, go to the main information desk on 1F to collect it.)

Activity 3: Chinese Valentine’s Day is full of affection, souvenirs send deep feelings

1. Jewelry: pure gold 180 yuan/gram, Platinum pt950: 385 yuan/gram. 25% off for all silver jewelry, 50% off for jade items, 50% off for Hong Kong Good Luck diamond jewelry, 208 yuan/gram for Lao Fengxiang brand gold, and 20% off for diamond jewelry.

2. Prestige watches: During the event, all high-end watches will be discounted by 15%, and a Geya series women’s watch will be given as a gift (valued at 98 yuan). 30% off on all cartoon watches and head accessories.

3. Cosmetics: Olay, Maybelline, 10% off on all products (except for special offers). The Avon sunscreen series is 15% off, the Whitening series is 20% off, and Yue Sai, Dr. Lee, and Kose are on sale for 10% off.

4. A run-up to the start of the new school year, a chapter on family affection for students...

A run-up to the start of the new school year, carefully prepared for students in the new century: 20% off on luggage and bags, cultural and sports supplies, and daily life There are a lot of discounts on supplies...

5. Happy Chinese Valentine's Day, special discounts in supermarkets

Bulk peanut oil is 68 yuan/barrel, bread is half price, chewing gum, gold basket, etc. 30% off on cooked food, 30% off on pasta day, 4 kinds of products, eggs are on sale at special prices from time to time!

6. Down jackets are hot off-season (4F down jacket hypermarket)

Down jackets on the fourth floor Thousands of down jackets are on sale out of season in hypermarkets, with freezing prices starting at 88 yuan! To keep love warm, what are you waiting for?

4. Advertising

1. Rainbow Gate: Romantic Chinese Valentine’s Day , sweet show

2. 16 color pages: 10,000 pieces

3. TV station publicity

4. Meteorological Bureau publicity

5. City Economic News

6. Store activity billboards

7. Store activity atmosphere decoration Chinese Valentine’s Day activity marketing plan 3

1. Activity background

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February 14th is the most romantic day of the year. On this day, infinite tenderness and sweetness are released to the fullest. Sincere desires and expectations are waiting for answers. The collision of hearts creates the eternal love. spark. Valentine's Day is a typical Western festival, but in recent years it has become a festival that young people in my country look forward to every year, and its popularity has greatly exceeded my country's traditional Chinese Valentine's Day. On this day, couples will arrange many activities to celebrate this special holiday. This makes Valentine's Day on February 14 the first consumption peak after the Spring Festival. Many merchants are proactively seizing this opportunity and conducting various promotional activities in order to increase popularity and gain sales growth at the beginning of the year. We are no exception and must seize this opportunity.

2. Activity name:

"Love is around you" a true interpretation of Valentine's Day

3. Activity theme:

"Rose Mood, love is between you and me" "Thousands of true feelings, achieve your wishes"

4. Purpose of the activity

1. On such a romantic day, we send our best wishes with practical actions Sincere blessings, I hope all lovers in the world will eventually get married, grow old together, and be happy.

2. Use activities to increase the popularity of XXXX Plaza, reflect the mall’s humanized care, and enhance XX’s brand awareness and reputation in lifestyle and fashion.

5. Time:

February 14, 20xx

6. Activity content

Four basic links, each theme The interactive games in the link are interspersed with guest program performances for connection.

1. If you love her, write it out. Post a love column on the front door window to express your blessings to your lover

2. If you love her, say it. The mall provides you with love songs on demand for free

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3. If you love her, bring her to where you can get a piece of chocolate at the gate with your shopping receipt for purchases over 99 yuan

Valentine’s Day is no more romantic than promotions

1. Promotional purpose

Valentine’s Day originated from Western countries and has been accepted and recognized by Chinese people and is almost crazy. Through the theme of "Valentine's Day", we firmly grasp the concept of "lovers". Psychologically, carry out product promotions and event promotions to attract customers, increase visibility, and achieve sales goals.

Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction benefits. High gross profit sales, striving to create a new high profit target with a gross profit of 20,000 yuan. In the new year, HAFACE will have a large number of new products on the market. In order for each franchise store to better enhance the popularity of our store, we hope that all franchise customers will conscientiously carry out this promotional activity, digest the products in the store to the maximum extent, and clear the inventory. Welcome xxx with the latest attitude.

2. Promotion time

February 8, 20xx - February 14 (Valentine's Day)

3. Promotional period

< p> February 8, 20x - February 19 (14 days)

IV. Promotional theme

1. Show love in a right way and reduce prices in a reasonable way

2. Prepare enough gifts to announce your love to the world

5. Product promotion

"Valentine's Day" is a special holiday, a holiday for lovers to give gifts, so product promotions should With the theme of "love gifts", we offer jewelry gifts, love tokens, flowers, boutique series, etc.

Each store should do a good job in creative display of products and highlight key displays to ensure that holiday products reach the highest sales.

1. Product special offer

During Valentine’s Day, the overstocked products in the store will be organized and classified, and a special offer area will be set up. These products can take advantage of this event to maintain capital sales and increase sales. Consumers feel truly benefited.

2. Themed display: February 8th - February 14th

Each store will display the Valentine's Day series of products in a conspicuous position at the front entrance, and you can make full use of the kitchen window display. , such as stores without kitchen windows can be displayed in eye-catching locations.

Requirements:

a. Valentine’s Day themed display, with exquisite jewelry as the main display object in the store

b. Each store must pack at least 11 pieces of “ornaments” "Set" is used for themed display of Qixi Valentine's Day event marketing plan 4

1. Purpose of the event plan:

To enhance the popularity and brand image of restaurants and hotels

2 , Activity plan theme:

Theme 1: "You are the most beautiful in my heart" as the theme

The theme concept of this event is based on "breaking traditional life and creating romantic surprises" as the starting point. It caters to white-collar workers' yearning for romance, surprise, humanity, and making friends in ordinary life, so the theme of "Suddenly Meeting a More Beautiful You" is formulated. First, it literally explains the background of the event, time and other basic basics. Secondly, the title is used as a gimmick to satisfy the psychological desire of the target group, so as to attract consumers' attention. It has the characteristics of being smooth, cultural and conducive to communication.

Theme 2: "Romantic Year of Aftertaste" as the theme

3. Activity plan strategy:

According to the festival marketing background, we will position the target audience this time at Middle-to-high-end people aged 20-40 years old; when dining in a restaurant, they not only hope that the food will be delicious, but also pay attention to the environment, atmosphere, culture and other value-added factors; their consumption expectations are: is the food delicious? Is the restaurant stylish? Is it fun? Are there any discounts? What spiritual benefits has it brought to them?

4. Activity time:

2.14-2.16, 20xx

5 , Activity location:

Tentatively scheduled to be inside and outside restaurants and hotels

6. Activity positioning and tone

1. Positioning: to have the widest influence and attract the crowd at one time The most popular, the lowest threshold for participation, the most topical and cultural, a Valentine’s Day marketing campaign targeting mid-to-high-end consumer groups aged 20-40.

2. Tonality: wide range of style, culture and fashion

7. Activity form

From February 14th to February 15th, if the consumption reaches XX amount, rebate vouchers → Intuitively Profit-for-profit promotions lengthen the hot sales cycle of the restaurant and hotel.

The Valentine’s Day night theme event on February 16th → triggered the audience, created news topics, and expanded visibility.

8. Activity content

With the theme activities of Valentine's Day as the main line and the early coupon rebate promotion as the supplement, a three-day "Suddenly Meeting a More Beautiful You" themed marketing activity was held. , for the day of 2.16, the "Suddenly Encountered You" singles dating party and the "Romantic Aftertaste of the Year" couple dating party will be held.

Singles aged 20-40 years old - "You are the most beautiful in my heart" large-scale singles dating party:

All singles can participate in the urban large-scale singles held by XX Restaurant and Hotel on August 16th Dating parties provide the most comfortable and romantic platform and space for you to find your perfect partner with high-level dating partners, a humanistic and romantic restaurant atmosphere, and highly creative and interesting activities.

Anyone who successfully makes friends on the day of the event can enjoy a 50% discount on food and beverages. (Specific discounts will be determined by the restaurant depending on the situation)

Couples and couples aged 20-40 years old - "Traveling through the lover's night. Romantic aftertaste of the year" couple theme party:

As long as you Anyone with a partner can participate in the couple’s theme party held at XX Restaurant on February 16th. Couples and couples who go to restaurants and hotels to spend on Valentine’s Day can get a 50% discount on food and beverages. Customers whose wedding anniversary is February 16th, as long as you If you dare to tell your romantic love story, you can enjoy a free couple's set meal provided by the restaurant and hotel.

9. On-site atmosphere creation

A. Restaurant peripheral layout

①. Magpie bridge shape layout → add the restaurant’s cultural characteristics

The large-scale Magpie Bridge door is creatively designed at the entrance of the restaurant and hotel, borrowing from the cultural customs of the traditional Valentine's Day Xiangqiao Party to add to the cultural style and festive uniqueness of the restaurant and hotel. In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.

②. Creative layout of the Cowherd and the Weaver Girl → Create more publicity topics

Combined with the entrance of the Magpie Bridge on Valentine’s Day, the characteristic character models of the Cowherd and the Weaver Girl are arranged, not only intuitively increasing the external environment The style and culture of restaurants and hotels also provide opportunities for consumers to take photos and pass them on as an effective way to promote the restaurant and hotel's reputation.

③. Antique promotional pillars → point out the theme of the event

Abandon the traditional Chinese pillars, creatively design antique promotional pillars according to the marketing theme, and label them with the words "Travel Lover" Festival Night; Meet a More Beautiful You" event theme slogan plays a role in event promotion and atmosphere creation.

B. Lobby environment and atmosphere layout

① Chinese lantern layout

Set up Chinese lanterns in the lobby and main aisles of the restaurant hotel to add a humanistic style to the hall.

②. Design and layout of publicity hanging flags

Design the picture and content of the publicity hanging flags in accordance with the marketing theme, and arrange them in an orderly manner with creative shapes for event promotion and atmosphere creation.

③. Design and layout of the photo receiving desk

Set up the photo receiving desk (initially designated as the front desk) according to the actual venue, and arrange it with event-themed styling, such as sign-in boards, styling Gauze, X display rack, etc.

④. Zonal stage styling and layout

Carry out zoning planning and design, stage creative styling design, and layout based on the actual restaurant venue.

⑤. Light and shadow art equipment layout

Arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event based on the actual restaurant venue.

10. Event arrangements and procedures for Valentine’s Day

A. (Single Area)

Beautiful photos on Valentine’s Day night – invite well-known local photography agencies to join, Take photos at the Magpie Bridge-shaped door at the entrance of the restaurant and hotel. Firstly, entering as a Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier of word-of-mouth promotion among the target consumer groups.

Enjoy a unique literary feast - on the day of the Valentine's Day theme event, arrange a theatrical performance that is integrated with the restaurant culture to quickly increase the enthusiasm of the event participants.

7 Minutes of Romantic Heartbeat - It is the main part of the single dating party in this area. In the name of "7 Minutes of Romantic Heartbeat", with the dim lighting style of restaurants and hotels as a foil, all customers present have 7 minutes. "Finding companion time", this part is full of surprises, challenges, and fun.

Perfect encounter on Valentine's Day night - a 15-minute melodious music performance during the event set off the atmosphere of the entire event.

B. Couples Area

Romantic photo taking on Valentine’s Day night – inviting well-known local photography agencies to join in, and setting up the Magpie Bridge-shaped door at the entrance of the restaurant and hotel for every couple entering the store. .Couple photography. Firstly, entering as a Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier of word-of-mouth promotion among the target consumer groups.

Searching for 5 perfect loves - looking for 5 couples who got married on Valentine's Day in the city, telling their romantic love stories on the day of the event, and enjoying the perfect Valentine's Day couples specially provided by restaurants and hotels for free Package, this link is the main link of couples party.

Romantic aftertaste of Valentine's Day night - as long as you are a couple or have a partner on the day of the event, you can get a 50% discount on purchases at the restaurant and hotel. Couples who get married on Valentine's Day can enjoy free of charge. The perfect couple package provided by the restaurant and hotel, a romantic wedding anniversary, a perfect love story, sharing and blessings.

11. Publicity

Poster promotion theme: "You are the most beautiful in my heart"

Promotional copy: "You are used to being busy, do you want to find a Relax in a quiet place? Are you single and wondering when you can meet your perfect partner? Accustomed to an ordinary life, do you also want to get some surprises on Valentine's Day? Are you an elegant lady? Or a romantic talent? Come to XX Restaurant, meet your love (tell about your perfect love)." (The specific advertising performance needs to be planned and designed according to the actual details of the restaurant and hotel) Chinese Valentine's Day event marketing plan 5

1. Purpose of the event

1. Seize the promotional opportunities of festivals (Spring Festival, Valentine's Day) , avoid the vicious competition of "price competition" and "competition for customers" through the innovation of event content and event objects, and give customers a sense of freshness and stimulate their desire to consume.

2. Improve the sales performance of beauty salons and attract new customers.

3. Build the brand image and popularity (reputation) of the beauty salon and enhance customer loyalty.

2. Theme of the activity

Love lasts a lifetime, sincere love

Activity (1) Theme: Love in the New Year, etiquette to express love

Activity (2) Theme: If you love me, say it bravely

Activity (3) Theme: Love is priceless, love me and you will get a prize

3. Activity time< /p>

　X month x day to x month x day

IV. Target audience

1. Activity (1) is aimed at the target audience: aged 23-45 years old Among them, they dress tastefully, especially men who drive private cars and beauty salon customers.

2. Activity (2) is aimed at the target audience: participants and husbands (or boyfriends) of beauty salon members.

3. Activity (3) is aimed at the target audience: participants and all women participating in the selection.

5. Activity Content

Activity (1): "Love the New Year, Show Love" Special Promotion

During the activity, all men can have a beauty salon The hospital purchased the "New Year Beautiful Heart Gift" special package (valued at RMB 999) and gave it to his wife (girlfriend) to fully express his love and thank his wife (girlfriend) for treating him in the past year. support and help. Beauty salon customers can also promote at the same time (lovers can enjoy event discounts).

The Beautiful Heart Card can enjoy nine special discounts:

1. Select basic care items twelve times.

2. Select body care items four times.

3. Receive a set of "Infinite Love" customer product gift box (special packaging) for your wife (girlfriend).

4. On February 14th, you will receive a bouquet of flowers (11 flowers, color of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a dedicated person.

5. Receive a brand-name men’s belt (or brand-name shirt, wallet) as a gift.

6. Receive a free facial cleanser for men.

7. Give men a free kidney care treatment. < /p>

Note: Or those who have been married for more than three years (including three years, subject to the marriage certificate) can get an additional 10% discount (higher discount)

Activity (2): " If you love me, be brave enough to say it” Love Vow Expression Activity

During the period from January 11 to February 11, all men who purchase the “New Year Beautiful Heart Gift” special package and husbands of beauty salon members ( Or your boyfriend (note: you do not need to purchase the "New Year Beautiful Heart Gift" special package) you can get a love vow card at the beauty salon, write your own touching love words, and paste it on the heart-shaped board at the entrance of the beauty salon, so that everyone can Come together to witness your feelings for your lover and make your love last forever!

Activity (3): "Love is priceless, love me and you will get a prize" selection activity for the best love words

From January 20th to February 13th (before 3:00 pm), all female friends can receive a coupon for the best love words selection, and select the best love words expression in their minds for each award. All female friends can participate in the selection. Female friends can receive an experience coupon (or ×× yuan voucher) from the beauty salon, and participate in the lucky draw to win exquisite prizes.