Will Huawei become a leader in the field of imaging when it releases a brand new brand and XMAGE is officially announced?

On July 2nd, Huawei announced the official announcement of XMAGE, a well-known brand of independent imaging technology, and it appeared in Huawei's image trademark registration. This indicates that Huawei's image will enter a brand-new upgrade link, announcing the opening of the future door of the development trend of mobile images. On the one hand, XMAGE, a well-known brand of Huawei's imaging technology, may be the origin of technological innovation and extreme experience, producing a more perfect imaging experience for customers. On the other hand, Huawei also released a brand-new image culture and art center, NEXTIMAGE, to build an image culture ecology according to the independent operation mode of well-known image brands and lead the mobile image culture and art to a broader platform.

Looking back at the historical time of Huawei's P series products and Mate series, perfection, independent innovation and promotion are undoubtedly the main tone of Huawei's image development trend. Moving images can be divided into three dimensions: optical components, imaging technology and digital image processing, and Huawei's flagship level has achieved admirable craftsmanship in these three dimensions in the past two years.

On the optical component level, from the black-and-white dual cameras of Huawei P9 series products to the dual image module of Huawei P50 series, Huawei Image is based on multi-camera system software and has perfect image power. From the super wide-angle periscope of Huawei P30 series products to the free-form camera lens of Huawei Mate40 series products, Huawei images enrich the depth and length of mobile phone photography by improving the optical performance of camera lens.

In terms of imaging technology, Huawei imaging has made a qualitative leap in flagship full-time imaging, from RYYB ultra-optical sensor of Huawei P20 series products to hyperspectral imaging module of Huawei P50 series products. In addition, Huawei also carried out the focus inspection according to the All-Clear Eight, which significantly improved the sensitivity, focusing speed and accuracy of Huawei P40 series products and P50 series products cameras, and made the picture have hi-fi colors and clear and sharp key points.

On the digital image processing level, from the Linlin 970Cpu of Huawei Mate 10 series products, to the dual ISPCpu and NPU control components of Huawei P20 series products, and then to the measurement optical technology of Huawei P50 series products, Huawei images not only promoted the development trend of AI measurement shooting, but also broke through the physical limitation of sensor size on mobile phone image quality according to the combination of real-time HDR and XDFusionPro technology, leading AI measurement shooting into a new upgrade period of measurement electronic optics.

Mobile phone manufacturers' independent innovation and improvement of mobile image technology will eventually return to customer experience. Only by deeply understanding the needs of users can meaningful technology research and development and directional prediction be carried out. Every independent innovation of image technology in Huawei P series products and Mate series has subverted customers' cognitive ability to take pictures from different angles on mobile phones.

The dual extraordinary image module of Huawei P50 series products, based on the cutting-edge technologies such as hyperspectral image sensor, measurement electron optics, ultra-clear image module and true color module, has refreshed everyone's cognitive ability of color reproduction of mobile phone photos, allowing consumers and creators to get the ultimate experience of seeing is believing and shooting truth when recording and writing according to mobile phones.

RYYB super-photosensitivity technology, which is gradually developed from Huawei P20 series products, will continue to update and evolve in the next time, so that customers can still clearly take dark photos with bright colors, rich layers and timely focus when the light source is basically invisible to human eyes.

Huawei P30 series products set off a "telephoto lens showdown" on the mobile phone, giving flagship machine the ability to shoot with the development prospect of "glasses". However, Huawei images are not satisfied with the experience of constantly updating and improving telephoto lenses here. Finally, in the first generation of Huawei P50 series products, it mainly shows the high image quality of 3.5X periscope telephoto, and has the "high image quality" focusing ability equivalent to 10X periscope telephoto.

In addition, each generation has a more layered portrait mode, battery-free ultra-wide-angle, simple and intelligent post-production, and can record fleeting flashes anytime and anywhere. These are the extreme experiences that Huawei constantly updates the new standards of mobile images under the development trend of mobile images.

Over the years, Huawei has been building a brand-new and upgraded service platform for Huawei mobile users to learn, communicate and communicate in image culture and art according to brand concept activities such as new image contest, new image community, new image exhibition and new image school. NEXTIMAGE, a brand-new image culture and art center released by Huawei, not only provides a broader interactive platform for mobile phone photographers around the world, but also leads mobile phone images to the mainstream cultural performance stage according to Huawei's own strength.

From 2065438 to 2007, Huawei held a new video contest every year. Last year's contest attracted consumers from 170 countries and regions around the world. They submitted a total of 30,000 works, and the frequency of interaction reached 654.38 billion times. This year's new video contest will also be announced in August 1. If you are looking for a large number of like-minded friends, why not pay more attention to the dynamics of Huawei official website and its service platform.

In addition, Huawei launched a new photo community on 20 19. This service platform includes photo social media, activities and technical professional example courses, so that more photographers on mobile phones can enjoy, communicate and train at any time. Moreover, in the competition between Huawei and many brands, many excellent works are constantly emerging on the service platform, connecting us with the wider world with moving images.

The highest level of image is to record and enjoy. In order to better enable more customers to express their stories with images, Huawei also joined hands with Golden Rooster Film Festival, taking "Huawei's New Video Program for Mobile Phone Film and Television" as an independent module of the film festival, encouraging and appealing to more technical professionals and ordinary users to complete their writing through mobile phones. This change of tradition is undoubtedly a great precedent in the history of film.

In the future, XAge will be the exclusive symbol of Huawei's mobile phone images, and XAge may replace the leicaLogo behind the camera module on Huawei's mobile phone. It can be predicted that the next generation of Huawei flagship machine may come up with XAge's killer, and once again enhance the technical limitations of mobile phone images. We firmly believe that XMAGE will abide by the service commitment of intensive cultivation in the imaging industry in the future, and push the mobile imaging field into a new territory according to continuous technological innovation.