Cannes Economics: Don't talk about art without money, OK?

Cannes Economics: Don't talk about art without money, OK?

There is no doubt that this annual film festival brings together the most important and creative films in almost the next year. However, few people clearly know that there is a huge commercial market with the same power and influence behind the artistic aura and spotlight. The energy saving of Cannes films is so brilliant that it is inseparable from its strong economic strength and the resulting artistic independence.

Every year, this world film feast brings together a large number of famous directors and rookies, and the well-deserved film temple also attracts countless pilgrims. The population has tripled compared with the resident population, reaching 200,000. The film is the absolute protagonist of Cannes, but it is not the only protagonist. Another invisible world is the huge business empire hidden behind the spotlight. In a sense, it is the real pillar that supports the Cannes Film Festival and its artistic brilliance.

In just 12 days, Cannes seems to be the cave of Alibaba. As long as you read the secret symbols correctly, you can see many jewels shining in them.

Cannes Film Festival is definitely profitable.

The cost is 20 million euros, and the income is 200 million euros. 15 days earns enough for three months.

In the eyes of Jill Jacobs, the outgoing president who has worked in Cannes for more than 30 years, Cannes' signature is high-standard reception, splendid red carpet ceremony and extravagant parties. This film festival with the logo of French manufacturers, like a luxury brand from France, is a luxury summit with the theme of movies, and filmmakers all over the world also use this gilded platform to promote and sell their products.

To build this platform, the cost of film festival organizers is about 20 million euros. Unlike Venice and Berlin International Film Festival, which sell movie tickets to the public, Cannes Film Festival is one of the few film festivals that only sell movie tickets to insiders. Registration of journalists is also free, and they can participate in all official screenings or activities. In addition to film festival registrants, you must also hold an invitation letter issued by the film festival. It is strictly forbidden for the organizing Committee to trade these invitations privately. Since there is no box office income and no supplementary registration fee for journalists, where does the economic strength of holding Cannes Film Festival come from?

In the total cost of 20 million euros, public and private financial support each accounts for about half of the budget. Among the state funds, 3 million euros came from CNC, the national film and television center under the Ministry of Culture, and 2 million euros was funded by the government of Cannes, the host city. In addition, there are venues such as the Film Palace, and services such as villas and hotels that are finally evaluated by the judges, which are equivalent to about 3.5 million to 4 million euros, not including the huge expenditure of the state to dispatch hundreds of police officers to maintain public order.

Of course, with such a huge investment, the Cannes city government is not buying and selling at a loss. The French business magazine Challenge once reported that in less than two weeks, the film festival will create 3,000 jobs for the local area, with a total income of about 200 million euros. /kloc-the harvest in 0/5 days is a quarter of Cannes' annual tourism income.

The remaining half of the budget is organized by the association that undertakes the film and operated by the French International Film Festival Association. The latter is the real organization of the film festival, raising private funds to ensure the complete operation of the film festival. Sponsors are the main source of private funds. French TV station Canal+ and Air France are perennial partners. For example, the jewelry brand that provided the trophy for the exclusive design of the final award and the official makeup brand of the film festival signed a five-year cooperation agreement at one time. Official cars are even less expensive. This year, the number of vehicles dispatched has doubled, and the fleet of 250 vehicles is vast, of which 65,438+000 vehicles are dedicated to the red carpet, which is very conspicuous on the Linhai Street in Cannes. These cars, which were personally inspected and approved by Jill Jacobs, the president of the film festival, were specially produced for the film festival. This year, wireless Internet access in the car has been increased. After the film festival, they will be returned to the factory, dismantled and standardized again, erased their former glory and integrated into the general mass market. After introducing this, the brand's propaganda director is very proud. "The cameras all over the world are on our car brand, and you can't find a second such a precious opportunity!"

Expensive hotels, luxurious parties

The room rate for one night is 38,000 euros, and the villa for one week is 50,000 euros, which is five times more expensive than usual.

During the film festival, the population of the quiet town tripled to over 200,000. About 4500 journalists and flashlights gathered, which was an excellent promotion opportunity for luxury brands. From champagne, jewelry, cosmetics to everyone's high-end customization, every brand has spent a lot of money to occupy a place in this highly focused media occasion. For them, this is definitely a cheaper and more targeted business than advertising. According to the data from the same source, the follow-up benefit of each media report exceeds 40 million euros.

With the huge population growth, hotels and restaurants in the local tourism industry are the first to benefit. The five-star palace-level luxury hotel on Croizette Linhai Avenue in Cannes accepts celebrities and dignitaries from all over the world. Before the opening of Carlton Hotel Film Festival, 5000 bottles of champagne and 15 kg of caviar will be ordered. In the presidential suite here, the cost of a party for one night will reach 38,000 euros. If you want to avoid the noise of the hotel, you can rent a luxury villa overlooking Croizette Binhai Street for a week, and the cost can reach 50,000 euros. The standard dress for the party, the man's bow tie, and the woman's long skirt inlaid with bright pearls … all these have also driven the popularity of various clothing stores nearby.

"The success of a film festival will inspire the whole film industry", and the film festival director Di Ri summed it up correctly. But it can be added that the whole town will also be boiling. Not to mention that the local restaurants are full and the price will be higher than usual. It also shows that the treasure house created by this film festival is shared by everyone.

Nowadays, with the increasing demand, many local housing agents and private homeowners have also made a lot of profits by renting private houses during the film festival. Whether hotels or private rentals, the house price can often reach several times to ten times the off-season price, and it is normal for the rent of 1000 Euros to become 5000 Euros. The local real estate agent or landlord has reached an understanding. Therefore, at this time, reasonable pricing has almost become demanding. Under the near-monopoly supply and rigid demand, no matter how expensive the film is, since it is decided to come to this movie hall for gilding, filmmakers can only grit their teeth and stand firm.

The power of the film market that cannot be ignored.

China people earned 4 million euros, an increase of 30%, becoming the fifth largest participant.

Di Ri, the general representative of the film festival, has said on many occasions that Cannes film selection is a balanced choice between commercial star blockbusters and artistic independent works. It is Cannes' consistent aim to promote artistic works with commercial production. Therefore, when some people simply insist that the success of Cannes is due to the selection of films, and the market is actually not important, they forget that without the market and its outstanding achievements, few of those Hollywood tycoons are willing to spend huge sums of money to cross the sea to come to this seaside town. Moreover, it is difficult for Cannes to be so grand without a large part of the income of the film market. It is extremely luxurious and tasteful to welcome distinguished film guests from all directions and establish their own aristocratic atmosphere. Cannes is a model of success, while Venice is another excellent negative textbook because there is no market.

According to the Cannes report just released by Hollywood reporter, the annual registration fee of112000 people in Cannes market brings about 2.8 to 4 million euros. In the latest data released by the organizing committee this year, the number of registered people from China increased by 30%, making it the fifth largest market participant after the United States, France and Britain.

This is far from the only income of the Cannes Film Festival market. Every corner of the film festival has been fully utilized and transformed into huge business opportunities and euro figures. From a long row of international film villages in Binhai, to the booth setting of renting booths in the underground market of the Film Palace, to posters of various marketing entities, and advertising pages on the market professional website cinando, all need to be paid. The market has a booth area of 4500 square meters in the Film Palace. The rent of one square meter is about 423 euros, and the booth of the 2500 square meter seaside platform is 2 12 euros per square meter. They earned more than 2 million euros for the market.

By the way, don't forget that French Canal+ TV, which has the exclusive right to broadcast the opening and closing ceremonies of the film festival, also has to pay huge amounts of broadcasting rights to the film festival every year. 20 10, this figure is 6 million euros, and it is said that the market has risen since then.

Before the establishment of Cannes Film Market in 1970s, Cannes Film Festival had no independent income of its own. Since its establishment, President Jacob has developed rapidly and established various business partnerships. The number of market registrants has increased by 10% this year. Cannes can maintain the unshakable position of mobile phones in many international film festivals. If the Cannes Film Festival is always dominated by film art, the support behind it is directly related to the booming commercial market and huge income.

Cannes knows how to unify two seemingly opposite things, art and market. It was so successful that even the director of the film festival could hardly estimate: "I also dreamed of knowing how much money was circulating in Cannes during the whole film festival, those who were in the film market, hotels or signed an intentional sales agreement." It is said that Cannes has become a commercial center of about 15. This is not a salon selling bicycles, but a market displaying and selling movies. Film itself is an industry. The most successful beginning of Cannes is to know how to find a balance between the contrast between art and market. "

A high starting point platform for filmmakers to gain fame and fortune.

From 800,000 to 20 million, the box office revenue doubled.

In fact, even for filmmakers, this is a rare opportunity. Cannes Film Festival is an excellent opportunity for career promotion and exposure, not only for newcomers, but also for famous movie stars. Once the award is affirmed, it often means that the subsequent box office will be improved and the producers will make money. Jacob recalled 1994 when Quentin's novel won the Palme d 'Or Award, which won more than 2.86 million viewers. At the same time, the career of john Travolta, the leading actor, was revived, and his salary jumped from $800,000 to $20 million.

Between the Walls, which won the Golden Palm in 2008, has 6.5438+0.5 million audiences in France, and its box office income is 654.38+0.9 times the production cost. Of course, not all films have won the Cannes Prize. Luc dardenne's Children, which won the Palme d 'Or, and Two Days in April, directed by Romanian director Mungi, have only over 300,000 audiences in France. However, the Palme d 'Or by Thai experimental director Apichapong had not been published before winning the prize in Cannes, and ended up with less than 1.3 million French audience.

Finally, don't forget that ordinary people who want a piece of the action are all kinds, and the number is not small. Under the official Facebook of Cannes Film Festival, you can also see many netizens' messages and messages. "If you need decorations for indoor and outdoor activities during the 20 14 film festival, don't forget to call me."

"I am a large-scale event photographer and can serve you all the time. Pictures and videos will make your investment last forever, while avoiding letting your VIP take out the iPhone! " Journalists will also use this platform to decompress when paying expensive rents. An Italian journalist is looking for a sharing partner in three languages. "I'm a reporter, I have a bed. Please contact me if you need it. "