What is the guide for visiting Lijiang Songcheng Eternal Scenery Area?

Songcheng Lijiang Eternal Scenic Area is created by Songcheng Performing Arts, China’s first listed performing arts company. The scenic spot is 6 kilometers away from the ancient city of Lijiang, adjacent to the natural landscape of Wenbi Sea, echoing the Jade Dragon Snow Mountain, and has a superior geographical environment. With the theme of Lijiang ethnic regional culture, and the large-scale song and dance "Lijiang Eternal Love" as the core content, it shows the millennium culture and historical customs of Lijiang. . The scenic area mainly includes multiple themed areas such as Tea Horse Ancient Street, Nacuo Sea, Snow Mountain Beach, Ethnic Villages, Eternal Love Square, and a large-scale indoor science and technology amusement complex.

Songcheng Lijiang Eternal Scenic Area is 6 kilometers away from the ancient city of Lijiang. It is adjacent to the natural landscape of Wenbi Sea and echoes the Jade Dragon Snow Mountain. It has a superior geographical environment. It takes Lijiang ethnic regional culture as the theme and features a large-scale song and dance "Lijiang Eternal Love" As the core content, it shows the thousand-year culture and historical customs of Lijiang. The scenic area mainly includes multiple themed areas such as Tea Horse Ancient Street, Nacuo Sea, Snow Mountain Beach, Ethnic Villages, Eternal Love Square, and a large-scale indoor science and technology amusement complex.

Historical and cultural development:

The formation of the Songcheng Scenic Area’s business model of “theme park + cultural performing arts” has gone through three periods: the start-up period, the development period and the integration period. .

Start-up period: 1996-2002. In order to incorporate unique cultural elements into the Songcheng Scenic Area, the company set up a new project in the Songcheng Scenic Area.

Before the official opening, we began to create a tourism and cultural program "Song City Eternal Love" that fits the theme of Song Dynasty culture. "Songcheng Eternal Love" was officially performed in 1997, and the innovative combination of "theme park + cultural performing arts" business model began. At this stage, "Songcheng Eternal Love" only appears as an ancillary product of Songcheng Scenic Area, providing free performances to tourists and cannot directly bring economic benefits to the company.

Development period: 2003-2005. The "theme park + cultural performing arts" business model will be consolidated, developed and continuously innovated, a grand theater will be specially built, open-air performances will be converted into theater performances, and a theatrical version of "Songcheng Eternal Love" will be launched to enhance the influence of the program. However, the degree of commercial operation at this stage is insufficient, and the subordinate status of scenic spots and performances has not fundamentally changed, and performances are still free.

Integration period: 2006-present. The company has truly built "Songcheng Eternal Love" into the core brand product of Songcheng Scenic Area, which complements each other and forms a deeply integrated sector linkage effect. At this stage, ticket sales began to be unified with Songcheng Scenic Spot in the form of joint tickets, so that the high added value of tourism and cultural performing arts programs can be reflected, and the profitability of Songcheng Scenic Spot can be greatly improved.

Lijiang Songcheng Tour Guide:

1. Introduction to important attractions:

1. Lijiang Eternal Scenery Area: Lijiang was established because of the Tea Horse Road, and because of the Tea Horse Prospered by ancient roads, Lijiang's Eternal Scenic Area has created a living ancient tea-horse city: passing through the ancient tea-horse street, caravan square, Lisu village, Dai village, along the way there are breweries, tofu shops, flue-cured tobacco shops, tea houses, blacksmith shops, etc. There are many workshops. The distant ringing of horse bells, the sound of blacksmithing in the horseshoe shop, and the shouts of the tea-horse trading market are endless; fragrant butter tea, barbecued meat that is crispy on the outside and tender on the inside, sweet flower cakes and other delicacies are coming to your nostrils? Let you experience a tea-horse journey through time and space journey of.

2. Lijiang Love Song Paradise: Lijiang Love Song Paradise is a plateau amusement park that combines thrilling big pendulum, flying chair, free fall, rolling waves, rapids and other amusement and technological projects. Gathered into one park, there are also a number of adventurous interactive performances, making it an amusement paradise for adventurous young people to challenge themselves and express their passion.

2. Introduction to scenic spots in Song Dynasty:

1. Valley of Martyrdom for Love: Mysterious Golden-domed Tibetan Temple, Yuelao Temple, Zodiac Square, Star Observation Deck, Tibetan Fortress, Shrine of Martyrdom for Love, Love Street and other themed areas form the Love-Sacrifice Valley Scenic Area. In an era when "parents ordered and matchmakers advised", the Naxi youth's choice to commit suicide for love was "not free, but would rather die". It was very tragic. Today, we should enjoy love, cherish life, and take your friends and lovers around you to the Valley of Love to witness love and friendship!

2. Lijiang: Lijiang flows slowly through the Lijiang Eternal Scenic Area, stringing together Nacuo Village, Wa Village, Mosuo Village, Nacuo Sea, Tea Horse Ancient City, and Dai Village like pearls. Get up and go along the Ancient Tea Horse Road along the river. Along the way, you will hear the ringing of horse bells, the neighing of mules and horses, the smoke from cooking in the villages, the crowing of chickens and the barking of dogs, the towering towers in the ancient city and the prosperous business, the flowers and weeping willows along both sides of the river, and the folk customs of Lijiang. Parading and exchanging love songs, it is truly a Lijiang with all kinds of charm.

3. Nacuohai: In ancient times, people in Lijiang yearned for the sea, so they called the lake a sea. Nacuohai is one of them. Against the backdrop of the Jade Dragon Snow Mountain in the distance, among the blue sky and white clouds, The rippling blue waves of Nacuo Sea are like a fairyland, surrounded by Mosuo Village, Nacuo Village, Nacuo Beach, and pastures and grasslands.

4. Mosuo Village: The Mosuo people are a branch of the Naxi ethnic group and mainly live on the banks of Lugu Lake. The Mosuo people are considered to be a matrilineal clan society that still exists in China. The grandmother has the highest status and lives in the "grandmother's house". They practice a "walking marriage" system in which men do not marry and women do not marry. Walking marriage is related to the fact that the local area is in the center of the Tea Horse Road, and in ancient times men mostly ran caravans to make a living. The method of walking marriage is called "climbing the flower building". You crawl into A-mei's room in the dead of night and leave before the elders get up in the morning.

5. Wa Village: The Wa people live in groups in villages. They choose leeward slopes to build their villages, and they mostly live on the hillside.

The house is a balustrade-style building, built on the mountain and well-proportioned. The upper floors of Wa houses are occupied by people, while the lower floors raise livestock or store debris. There is a main fire pit in the center of the house. The fire pit stays on all year round. The fire is changed every Spring Festival, that is, a new fire is taken.

6. Lijiang Qianguqing Grand Theater: Lijiang Qianguqing Grand Theater is 25 meters high and 500 meters in circumference. The theater’s shape design draws inspiration from the love story performed by Lijiang Qianguqing and Naxi characters. The entire building is made of As the main tone, bright red is particularly eye-catching among the blue sky and white clouds. The theater's architectural symbol uses Naxi hieroglyphs to express a pair of lovers singing and dancing in love in nature under the gaze of the sun and moon. , is a theme theater with Dongba cultural characteristics.

7. Sanduo Temple: Sanduo God is the God of War, God of Protection and God of Love of the Naxi people. As the patron saint of this borderland pure land, Sanduo God has been deeply respected by the Naxi and other ethnic minorities for thousands of years. Sanduo and his two wives, one of Bai ethnicity and the other of Tibetan ethnicity, are worshiped in Sanduo Temple.

8. Heavenly Incense Burner: Heavenly Incense Burner is a symbol of primitive worship and a way to transmit messages to heaven. It has been given multiple meanings, including the meaning of male root worship among the Naxi people, symbolizing male virility. May you live forever, have many children, and be blessed. The fire in the celestial incense burner never ceases. Adding a handful of firewood can pray for prosperity in the family business.

9. Ancient Road Horror Haunted House: On the treacherous Ancient Tea Horse Road, many caravan heroes have been wandering here. Hundreds of fierce ghosts ignite fear as the night falls, making the visiting tourists' hearts beat wildly. Thousand-year-old zombies open their fearful eyes and stare neatly at visitors? Whenever night falls, there will be miserable sounds here? I heard that everyone must drink a jar of wine to strengthen their courage before entering here. Everyone who has experienced it Regret. Brand new high technology and storyline settings will bring you the ultimate fear experience.

10. Caravan sculptures: Lijiang thrives on the Ancient Tea Horse Road, and the caravan is an immortal legend on the Ancient Tea Horse Road! The caravan group sculpture is 30 meters high and 80 meters wide. It is a large-scale caravan cultural group sculpture. It is integrated with the flaming volcano. The group of sculptures shows a thrilling scene of a group of caravans marching on the cliffs, showing the world an ancient tea-horse civilization road with the highest terrain, the most dangerous mountain road and the most remote distance in the world. For thousands of years, the rugged Tea-Horse Ancient Road has been staged every day on the rugged Tea Horse Road.

11. Qingming Festival Movie Museum: Some people say that the ancient city of Lijiang is the modern version of "Qingming River Picture". The Qingming Festival Movie Museum in Lijiang's Eternal Scenic Area will show you a living version of "Qingming River Picture". On the nearly 100-meter-long curtain, a dynamic scroll slowly unfolds, with nearly a thousand characters of different shapes. Through the combination of dynamic environments, the busy water transportation, noisy markets, peaceful houses, and the alternation of day and night are vividly expressed, showing The urban style of the prosperous Song Dynasty, step into the picture scroll, and travel back to the dream for thousands of years.

12. Magpie Bridge: There is a "Tongxin Bridge" between the two watchtowers. It is like a magpie bridge in the sky. The bridge is suspended high in the air, swaying with your footsteps. Only those who love each other can challenge and pass by joining hands. .

13. Tibetan Watchtowers: Visitors can see the two Tibetan watchtowers in the scenic area rising into the sky from several kilometers away, which is very visually impactful. There is an elevator in the building that can go directly to the top of the watchtower, which is more than 50 meters high, offering a panoramic view of the ancient city of Lijiang, Wenbi Sea, and Jade Dragon Snow Mountain.

14. Palace of Marriage: Old Man Yuexia is the Chinese God of Love and the God in charge of marriage between men and women. In that beautiful and romantic love story, the red thread in Yue Lao's hand has become the hope and expectation of boys and girls.