What should I do if the vacancy rate of shopping malls is high?

_ What do you mean by empty bunk?

If it exceeds the reasonable vacancy rate, it can be judged according to the vacancy rate, which means business early warning and investment early warning.

1, empty shop means business early warning-representing the management level of the project.

The high level of business management can be directly reflected from the sales and rental rate of merchants; At the same time, reasonable business planning and asset management policies ensure that the project has a good brand portfolio and store rental rate. On the contrary, the high vacancy rate reflects that the project management level is relatively extensive and lagging behind, and it cannot cope with market competition and changes in the consumer market.

2, empty shop means investment warning-representing the level of brand profitability.

If there are many empty shops in the project, the proportion of unprofitable businesses representing brands will be more, and the overall business situation of businesses is not very benign, so it is necessary to focus on early warning.

3. A large number of empty shops mean a project management crisis.

Commercial projects depend on brand merchants, who pay rent and property fees on the one hand and complete transactions and consumption on the other. A large number of empty shops not only affect the direct property income, the passenger flow and sales of shopping malls, but also affect the brand management confidence and consumption experience.

Although it is hard to find a shop for benchmark shopping centers in various cities, most shopping centers are more or less empty at present.

_ The logic of empty shop.

So what is the logic behind the emergence and upward trend of empty shops? It can be roughly divided into several categories:

◆ It is a congenital reason:

1, the location is relatively partial, and the population base is too low;

2. Insufficient consumption of surrounding coverage and insufficient radiation capacity;

3. The volume of the project is small and the ability to gather guests is insufficient.

◆ Acquired factors:

1, strong competition led to the project being at a disadvantage, and no suitable coping strategies were found;

2. The transition of the project pursues the maximization of income, resulting in a high rental-sales ratio;

3. The project property and brand are aging, the consumption experience is poor, and it is far away from consumers;

4. Insufficient professional management ability of the project (investment, operation, market, planning, property management, etc.). ).

◆ Other environmental factors:

1. Online and offline retail substitution is enhanced, and the transformation is not timely;

2, under the impact of the epidemic, the adjustment is not timely.

Is the role of attracting investment to solve the problem of vacant shops?

_ Attracting investment is the basis for solving preparatory projects.

Attracting investment is the basis for the existence and development of preparatory projects.

Every brand opened in the shopping center has reached a cooperation through sweeping the streets, telephone calls, negotiations and repeated confirmation, and has to go through format planning (segment matching), brand launching (grade matching), rent review (rent reaching the standard), and finally sign a contract. It needs to go through one store and one color audit and on-site decoration, and finally achieve a wonderful opening.

Generally speaking, a shopping center with a standard of 100000 square meters will normally have 10- 15 main stores and sub-main stores, which is roughly 180-200 pedestrian street shops. If we calculate according to the number of 200 stores and three brand alternatives, we must reserve and communicate at least 600 brands, which requires investors' work and efforts day and night.

The quality of attracting investment plays a great decisive role in the future operation of shopping centers. Just like what a child looks like when he is born, you can see it from the moment he is born. Of course, it does not rule out that women's universities have changed eighteen times.

Different business teams may carry out different combinations of investment brands for the same project and get different opening effects of shopping centers. For example, Wanxianghui in the north of Nanjing Bridge, the previous unfinished Leduhui project, is in an awkward position on the edge of the Yangtze River Bridge, which has great constraints in terms of location, traffic and engineering quantity. However, after polishing and carving by China Resources Vientiane team, a relatively small and beautiful regional business model has been made.

Relying on the network celebrity Yangtze River Bridge to build the roof punch point, the overall project night scene effect is very beautiful, becoming a bright pearl on the edge of the Yangtze River Bridge. In terms of investment promotion, we also avoid the edge of Nanjing Hongyang Plaza, rely on the powerful resources of Vientiane system, do brand rejuvenation positioning, and introduce five specialty stores, international second-line, fashionable retail brand combinations and more exquisite and fashionable catering brand combinations.