Main factors affecting the location of tourist attractions in Universal Studios Beijing

Reflections on the theme orientation and park location of Universal Studios Beijing

Professor Wang xingbin

20 15- 12-25 1 1:39

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Reflections on the theme orientation and park location of Universal Studios Beijing

(Speech at Beijing China Theme Park and Resort Summit)

20 15 12 18 at the China theme parks and resorts summit, I expressed the following views in my speech on theme parks and urban development:

The theme of the theme park should conform to the historical context and cultural characteristics of the city, and the theme of Universal Studios in Beijing, the historical and cultural capital, is worth studying. The location of theme parks should conform to the overall development strategy and layout of the city. Beijing's urgent task is to solve the major "urban diseases" in Beijing by resolving non-capital functional units and projects. Universal Studios Theme Park is located somewhere in Hebei between Beijing, Tianjin and Shijiazhuang, which is better than Tongzhou, the new administrative sub-center of Beijing, and more in line with the Beijing-Tianjin-Hebei integration strategy. With tens of thousands of people entering and leaving Universal Studios every day, Tongzhou will become a new congestion point in Beijing.

Canal culture is the main cultural context of Tongzhou. If there are only American cultural symbols such as Harry Potter, Transformers and Jurassic Park. Although I appreciate the light and scientific knowledge of truth, goodness and beauty conveyed by these works, I hate "anti-Japanese dramas" and court fighting dramas.) Universal Studios in Beijing will not be without the cultural elements of Tongzhou, Beijing and China. The success of a theme park depends not only on quantifiable indicators such as the number of tourists, income, GDP, employment, but also on the cultural influence and cultural penetration that cannot be quantified but has far-reaching influence, and how much positive energy is spread, which promotes the two-way communication and mutual integration between Chinese and foreign cultures, rather than one-way cultural introduction.

On February 25th, 65438, beijing business today reported the summary of my speech today:

I think the core and fundamental influence of a theme park on the city's culture and quality of life may be culture. Therefore, the theme park is actually a cultural theme. Universal Theme Park is the capital of China and the future administrative sub-center of Beijing. It is necessary to consider the cultural enjoyment, cultural feelings and cultural rendering that this theme park will bring to Chinese and foreign tourists in the future, and to embody Beijing and China. Secondly, the construction investment of theme parks is very large, and as a function of theme parks, it is long-term and continuous, so both investment and future cultural benefits should have a long-term vision. It is hoped that a healthy and cheerful theme park with China characteristics, Beijing characteristics and Tongzhou characteristics can really enhance Beijing's urban cultural taste and make it a new cultural place in Beijing.