What are the development trends of tourism?

Tourism is one of the important industries that promotes employment and consumption. It has the characteristics of high correlation and strong driving force, and is an important driving force for economic development. Therefore, the tourism industry that is gradually recovering has high hopes from various places.

According to statistics from the Ministry of Culture and Tourism of China, in 2019, the number of domestic tourists reached 6.006 billion, an increase of 8.4% over the same period last year; the total number of inbound and outbound tourists was 300 million, an increase of 8.4% over the same period last year. 3.1%; the total tourism revenue for the whole year was 6.63 trillion yuan, a year-on-year increase of 11%. Domestic tourism revenue was 5,725.1 billion yuan, an increase of 11.7%. The comprehensive contribution of tourism to GDP is 10.94 trillion yuan, accounting for 11.05% of total GDP.

On China Tourism Day this year, many places across the country have launched holiday specials, giving tourists "gift packages" such as free tickets, half-price tickets, and coupons. "Cloud tourism", "cloud promotion" and "cloud shopping" have become new features and highlights this year.

Smart tourism has become the mainstream of Chinese tourism this year. Since the reopening of tourist attractions and attractions in various places, reservations, peak staggering, and flow restrictions have become "standard features". The role of smart tourism platforms has been fully utilized, and smart services such as online ticket purchase, facial recognition entry, and self-guided tours have been widely used. , while implementing normalized epidemic prevention and control measures to ensure tourist safety and travel order to the greatest extent, while improving tourist experience and satisfaction.

It is foreseeable that reservation system and customization will become the new normal of tourism consumption in the future. For tourist destinations, providing good products and services will no longer be the only requirements. It is more important to allow visiting tourists to travel safely and with peace of mind while enjoying the beautiful scenery. The safety, environment and service quality of tourist destinations will have a key impact on tourists' travel decisions, and a new concept of tourism safety for Chinese tourists will gradually take shape.

——For more data sources and analysis, please refer to the "China Tourism Industry Development Trend and Investment Decision Analysis Report" by the Qianzhan Industry Research Institute.