Entrepreneurial project plan of entrepreneurial team

In today's social life, more and more places need to use business plans, which can help entrepreneurs to publicize and obtain financing. I believe many friends are very upset about making business plans. The following is the business project plan of the business team I collected (5 selected articles) for your reference, hoping to help friends in need.

Entrepreneurial Team Entrepreneurial Project Plan 1 The company adheres to the business creed of "market-oriented, customer satisfaction as the purpose", the enterprise spirit of "innovation, enterprising, honesty and enthusiasm" and the enterprise management concept of "harmony but difference, strictness and laxity", serving the public and giving back to the society.

I. Services and products

Our company is positioned as a new education service industry, and its main customers are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. They provide cheap and excellent courses for rural students through three rounds of trial lectures, class approval and 360-degree examination. In addition to face-to-face courses, in view of the scattered characteristics of rural students, a network distance education platform is provided, and some courses are burned into CDs to meet the individualized learning needs of students to the greatest extent. Organize training camps during the winter and summer vacations, invite famous professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive quality.

Second, the market competition analysis

Rural education is the focus of China's educational reform and development. According to the statistics of authoritative organizations, the rural population in China (Mainland) accounts for 65% of the total population in China, with a low population quality and an illiterate and semi-illiterate population of X billion. Among the rural employed population, 35.9% are illiterate and semi-illiterate, and the primary school education level accounts for 37.2%. The number of college students per 10,000 population is X, with an average education level of X years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is informal individual organizations, or some city training institutions conduct short-term training in the form of open classes, and the teaching effect is not great.

In order to fill the gap in rural education, the core competitiveness of our education and training is as follows:

1, the cost is low, the teachers hired are all college students, and the teaching cost is low;

2. The company has a perfect training and assessment system, and the course quality is guaranteed;

3. It has a distance education platform, teaching CDs and so on. , and rich in teaching resources.

Third, marketing.

In order to establish a brand for our company, we will invest a lot of money to promote this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In marketing, in the initial stage, through market penetration strategy, enhance corporate image, build brand and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions and set up scholarships.

Four. Description of capital contribution

The company plans to register a capital of X million RMB, of which each founder will raise xx million RMB to ensure the management of the company by the team.

Verb (abbreviation for verb) Return on investment and exit.

At present, there are three main exit ways of venture capital in the world: IPO, acquisition and cancellation. Among them, companies adopting IPO usually need the support of a sound capital market; And revocation means the failure of venture enterprises. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we decided to adopt the mode of management's own acquisition or the mode of venture capitalists continuing to hold shares to become strategic investors. We are confident that the second method will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.

Risk analysis of intransitive verbs

Although Qi Ming Education Company has a vast sales market and a huge customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after its operation.

Seven. Business forecasting and financial analysis

According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and continuously appreciated.

Entrepreneurial Team Entrepreneurial Project Plan 21. Entrepreneurial Goals

Develop real fast food industry in X country, establish a certain large fast food chain company, and conduct reasonable and effective management and investment.

Second, the market analysis

The accelerated pace of social life makes the existence and development of fast food industry an unquestionable problem. Although the fast food industry in country X has developed very rapidly, the proliferation of foreign fast food has forced most other markets to miss Chinese fast food. How to occupy that part of the market is a problem we need to solve.

The survey shows that when the per capita income reaches xx dollars, the traditional housework will turn to society. As a result, the development of fast food business will enter a moment of rapid expansion, so the fast food market of country X will enter a stage of rapid development with the economic development of China.

Third, the implementation plan

1. The mode of fast food service industry.

Customer-centric, customer satisfaction as the purpose, through customer satisfaction, and ultimately achieve the promotion of the company's business philosophy.

Positioning of the target market.

Chinese fast food industry accepted by the public. Customer groups: office workers+children+leisure people+others.

3. Market strategy.

Production industrialization, product standardization, scientific management and chain management.

(1) The name of the virtual company, employees' clothing, business philosophy and internal management are all unified with the head office, but there is not much decoration and no business restaurant. They are more like a fast food distribution center. They receive related finished products from the company's distribution center, and they can be shaped as long as they are processed in a single room. The fast food products of the virtual company are ordered for office workers to have lunch at work. Their reception service at the front desk is also virtual, relying on telephone ordering system and rapid delivery system. We will set up a special telephone service for food delivery, which will be delivered by a unified company minibus and service personnel.

(2) Mobile fast food company-breakfast strategy

In view of the characteristics of large mobility and tight time for breakfast people, we have moved from a unified model of company minibuses and service personnel to major demand outlets to provide customers with convenient and nutritious breakfast packages. Because there are many students, students' nutritious fast food can also be introduced, which not only pays attention to economic benefits, but also gives consideration to social effects.

(3) the image strategy of fast food enterprises

Fast food restaurants located in commercial areas and tourist attractions fully reflect the company's adult image, which is clean, hygienic, affordable and warm. Please ask a professional company to do advertising planning for us, and strive for individuality from the company's characteristics.

Four. investment project

Start from the main point and speak from the main point. Based on the characteristics of a regional consumer group, the initial development should try to form a certain scale of operation, and after selecting several business outlets, all of them will appear at the same time. In the future, according to the development, it will radiate national operations.

Entrepreneurial project plan of the entrepreneurial team 3 I. Basic situation of entrepreneurship

1, enterprise name: Yuetang Store

2. Industry type: service industry

3. Industry development prospect: Shanghai has a huge food consumption market, and many people like delicious food. Especially soup, is deeply loved by people, especially those from Hong Kong, Macao and Taiwan and Guangdong.

4. Main products (services) and business scope: various soups.

5. Personal information of entrepreneurs: I like all kinds of food.

6. Basic conditions for starting a business: project formulation-Cantonese soup shop

Part of the funds are self-raised and part of them are borrowed.

The site is located near mature residential areas and commercial circles.

7. Current difficulties and plans: The current difficulties are insufficient funds, and I intend to raise funds by myself.

Second, the project market analysis

Reason for choosing the project: the soup market is still to be developed, belonging to the sunrise industry, and good food is acceptable.

Reason for choosing the venue: it is suitable for being located near mature residential areas and commercial circles, which is convenient for developing customer base and expanding market.

Basic information of market survey: Shanghai's gourmet market, all kinds of food stalls and snacks are very popular. Small and medium-sized restaurants and teahouses do not have a specific range of special soups, while restaurants and hotels basically only sell home-cooked dishes. There is no conflict between them. Market survey shows that Shanghai people generally attach importance to the quality of life, diet and their own health, and the market potential is huge.

There are about 1 000 households in the pedestrian street (within the radius of 200 ~ 500m), most of them are working-class people, and their consumption capacity is good. Living business circle (within the radius of 500 ~ 1000m), high-grade residential area, with about 400 households, avant-garde consumption concept and high consumption level. There are about 3,000 households near the business circle (within a radius of1000 ~ 2,000m) and in the central city, with many kinds of snacks, but no soup snacks. Generally speaking, the market potential is great and the consumption structure is reasonable.

Target customer analysis: the customer target is the residents and working groups around the store, and the customers are mostly working class, businessmen, tourists and students. All the above customers have certain spending power. As long as the service price positioning is moderate, I believe it can be recognized by customers.

Analysis of competitors: There are two hotels, three snacks and special restaurants near the pedestrian street, such as Gll wonton, KFC, McDonald's and Christine's cake shop, all located here, which shows that this place has strong consumption power and is a place for businesses to compete. Although there are many competitors, our services are different, so these competitors are not rivals in the same industry competition.

Market positioning of products (services): services are positioned at the mid-range price of catering industry. Win customers with high-quality products and services.

Third, marketing.

Product service function product recommendation function cost price sales price

The old chicken soup of Radix Adenophorae, Rhizoma Polygonati Odorati and Millet is nutritious and delicious, nourishing 8 yuan 16 yuan.

The soup of bamboo shoots, lotus seeds and grouper is delicious, nutritious and nourishing. 10 yuan 18 yuan.

Steamed rice with ham, mushrooms and chicken is nutritious and delicious. 8 yuan 15 yuan.

Promotion methods: membership system, holiday preferential system, gift promotion system, door-to-door delivery system and advertising promotion system.

Distribution channel: form a chain by adding stores.

Competitive advantage: there are relatively few related industries with their own characteristics, and it is easy to attract customers in mature business districts.

Fourth, enterprise organization.

Quantity, job title, number of people, job content, salary limit, etc.

1 store manager and manager 1 solely responsible 1000

2 Chef 2 Soup Cooking 1200 yuan

3 Waiter 2 Room Service and Lobby Service 800 yuan

Enterprise organization and management measures: In terms of management measures, adopting attendance system, salary system and commission system is conducive to improving employees' work enthusiasm and doing their own work well.

Economic analysis of verb (verb's abbreviation)

Investment budget and financing plan:

1. The joining investment is 50,000 yuan, of which the joining fee is 20,000 yuan and the deposit is 20,000 yuan. 1 10,000 yuan is used to buy the catering utensils of Guangdong soup.

2. Liquidity forecast, including ① organization expenses10.8 million yuan, including advertising expenses of 4,000 yuan and decoration expenses10.4 million yuan. ② 654.38+00,000 yuan was added to the store counter and soup ingredients. (3) The working capital for three months is estimated to be 20,000 yuan, including 65,438+2,000 yuan for three months' rent, 9,000 yuan for salary and 4,000 yuan for daily expenses. (4) Unforeseen expenses are 4,000 yuan.

Analysis of risk factors of intransitive verbs

Risk factor analysis:

1, site selection is risky.

2, personnel use

3, product quality assurance

4. Evaluation of the consumption power of people around you.

Risk prevention countermeasures:

1, the venue can be chosen by professionals.

2. Personnel should be carefully screened and trained regularly.

3. The product quality should be checked from the source, and every working procedure should be done carefully.

4, do a good job in market research, have enough estimates of the consumption power of the crowd.

Seven, the initial business objectives of the enterprise.

1. According to the market forecast, the average daily sales volume will reach 300 copies within three months after opening, and 900 copies will be completed from June to September. The first year was basically flat, with a slight surplus. Focus on stabilizing customers, cultivating members and stabilizing the enterprise system.

2. The second and third years will focus on development. While developing personal consumption, we also develop group consumption, so that the turnover can reach the accumulation of funds, thus developing other stores.

Entrepreneurial Team Entrepreneurial Project Plan 4 I. Overview of the enterprise

Main business scope:

My project is to open a coffee shop near RT Mart, Taizhou, supplemented by snacks such as desserts. At present, drinking coffee is a popular and cultural thing. Cafe is also becoming a high-level spiritual enjoyment for consumers, so our group plans to open a cafe near RT Mart, which will provide all kinds of coffee, bread, cakes and books for consumers to read.

Type of enterprise: manufacturing □ traditional industry

□ Retail □ Other

□ Wholesale □ Service □ Agriculture □ New Industry

Second, the personal situation of the author of the business plan

Previous relevant experience (including time):

I worked as a waiter in Starbucks for one month in 20xx, and I am familiar with the service attitude and customer's consumption psychology.

Educational background and related courses (including time)

20xx—20xx studied in Taizhou Institute of Science and Technology, Nanjing University of Science and Technology, majoring in civil engineering.

Huang Liang and Li Yan both graduated from junior high school.

Third, the market evaluation

Target customer description:

The target customers are:

1, ordinary students or couples, RT Mart is not far from South China Institute of Technology, which is convenient for students to spend.

2. Nearby residents and office workers There are several communities near RT Mart, with many residents. Our elegant environment and complete facilities are also very attractive to them.

Market capacity or expected market share of the enterprise:

With the improvement of people's living standards, people will know how to enjoy life more and more, so the market potential is huge and the profits are considerable.

There are three or four communities near RT Mart, but at present there is only one coffee shop, Wanda Starbucks, with a market share of 50%.

Changing trend of market capacity:

With the improvement of living standards, people will pay more attention to their own quality of life. Drinking coffee is a way to relax and a good place to chat and get together with friends. At present, there are white-collar workers, family groups, student groups and wage earners with stable income.

Situation analysis

superiority

1, there are few similar consumption places nearby.

Disadvantaged

1, less first-time entrepreneurial experience.

chance

1, close to the university town, will bring more passengers.

With the improvement of consumption level, more and more people.

threaten

1, more and more restaurants will become competitors.

2. RT Mart KFC and other well-equipped consumer places will pursue high-end consumer places, and entertainment places will bring more challenges.

Fourth, the marketing plan

Step 3: Location

(2) The main reason for choosing this address:

There are large supermarkets, convenient transportation, close to residential areas and large passenger flow.

(3) Sales method (select one and tick)

The product or service will be sold or provided to: □ end consumer retailer □ wholesaler.

(4) Reasons for choosing this sales method:

Coffee is a disposable consumer product.

Verb (abbreviation of verb) enterprise organizational structure

The enterprise will be registered as:

Individual industrial and commercial households, limited liability companies, sole proprietorship enterprises and other partnerships.

Name of the proposed enterprise: xxxx

Enterprise employee: xxx

Monthly salary:

Boss or manager, barista, pastry chef

Entrepreneurial Team Entrepreneurial Project Plan 5 I. Overview of the enterprise

Main business scope: coffee: blue mountain, latte, mocha, cappuccino, Italy, Colombia, Brazil, etc. Coffee is our specialty, and it's all freshly ground and cooked. )

Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, various beers, etc.

Milk tea: all kinds

Taste milk tea, such as strawberries, green apples, chocolates, mangoes, etc. Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc. Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.

Enterprise type: service

Second, the personal situation of the author of the business plan

Third, the market evaluation

1. Target customer description: college students and teachers. Business people in the business building.

2. Market capacity or estimated market share of the enterprise: 1%

3. The main advantages of competitors: large number of products, long development history and abundant funds, which have been recognized by many guests.

4. The main disadvantage of competitors: the product model is fixed and inflexible.

The main advantages of this enterprise over its competitors are that it can

Adopt different business models and choose the most suitable one.

The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by its guests.

Four. Marketing plan:

1, product: same

2. Price:

espresso

ordinary

middle

big

Caramel Macchiato

Coffee latte

Cappuccino coffee

Mocha coffee

Café Americano

Qin Liang series

Iced Caffè Latte

Iced mocha coffee

Iced American coffee

Coffee frappuccino

Mocha Frappuccino

Concentrated frappuccino

Caramel coffee frappuccino

Mango tea frappuccino

Vanilla Frappuccino

Chocolate frappuccino

breakfast

Muffins (chocolate, blueberry, vanilla, cranberry) 7-8 yuan

Danish Bread 5-8 yuan

lunch

Vegetable Pie 8 yuan

French sandwich (tuna, smoked chicken) 15 yuan

Sandwiches (tuna, potatoes, Caesar) 10- 12 yuan.

Salad (potato, tuna, Caesar) 15- 19 yuan.

Box lunch (barbecued pork, beef with black pepper) 19 yuan

Afternoon tea time

Cheese sticks and bread sticks, 6 yuan.

Cookie 6-8 yuan

Tiramisu 10 yuan

Fruit Cup 6 yuan

Vienna Black Forest Cake 8 yuan

Cheesecake 10 yuan

Blueberry Cheesecake 12 yuan

3. Promotion method:

① Establish a membership card system: the name of the member is printed on the card.

The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with others, the waiter can address him (her) as Mr. or Ms. in public, and they will feel very respected.

(2) Personalized service: put some publicity materials on the table, including knowledge and stories about coffee. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. You can also involve it in the coffee making process.