Differences between domestic and foreign city tourism image positioning and slogans

The positioning and slogan of urban tourism image refers to the angle of image evaluation, which cannot be directly compared and distinguished. Based on the analysis of a city's tourism resources, tourism environment and tourism conditions, this paper focuses on the comprehensive analysis of the factors that play a long-term, stable and basic role in the future development, and positions the tourism industry in this area. The study of urban tourism image is the basis of urban tourism image positioning.