What is the future development trend of tourism real estate, China?

A book called "tourism real estate Changed China" introduces the development of this trend. You can pay attention to:

1. Summary of "tourism real estate Changing China"

Today, the traditional real estate development model has entered a stagflation period, and the end and departure of an era is bound to be accompanied by the birth of a new business model. Where is the way out for China real estate development in the future?

"tourism real estate changed China" can be called tourism real estate's pioneering work; Starting with an in-depth analysis of the operation business model, development experience and operation status of OCT, this paper explores its inherent success genes; The prospect and present situation of an international tourist island extending to Hainan Island, combined with the special properties of China and the strategic thinking of various real estate enterprises on the development of tourism real estate, has figured out a clear development direction of tourism real estate, unveiled the mysterious veil of tourism real estate, and has the most direct reference significance for today's real estate and related enterprises, and is a rare book in tourism real estate.

Preface to tourism real estate Changing China;

Open a new world

Today, the traditional real estate development model has entered a stagflation period, and the end and departure of an era is bound to be accompanied by the birth of a new business model. Where is the way out for China real estate development in the future? Many real estate developers keep asking questions, hoping to find a way out of the new business model.

The development of China's real estate industry is far from over, because the urbanization process and population migration matching China's becoming an advanced developed country have not been completed, which is the social and historical background of the great development of China's real estate industry. Only in the past, because we didn't make an overall and systematic development plan for China's real estate development and implemented an untimely land transfer and auction system, the real estate industry in China has become a "cancer" of public interests and financial mechanisms. At this stage, there are many diseases. Although there is still a glamorous appearance, the road to sustainable development in the future is full of thorns, and it is impossible to relive the flatness and glory of the past.

In the past, when Bian Que met Cai Henggong, the first sentence was: "You are sick, and you will be afraid if you don't treat it", but Cai Henggong didn't agree until he was terminally ill. For developers who believe in the traditional business model, I want to say a word: "Don't be superstitious about the successful models in the past, but keep innovating in the real estate field until you enter the new blue ocean."

Where is the blue ocean?

Commercial real estate and tourism real estate are undoubtedly two important branches of China real estate after the watershed. In these two branches, the operation of commercial real estate is more complicated, and most developers can't grasp the scale and rush into it, which is more risky. And even if one or two projects are successful, the reproducibility behind them is still very poor, and it is impossible to become the mainstream strategic choice of most developers. Because most enterprises can't become Wanda, the only good way out for the development of the real estate industry seems to be tourism real estate.

However, tourism real estate seems to have many problems, because from a simple point of view, the tourism real estate project is too far away from the place of residence, so it is not convenient to live frequently. Moreover, people in China are too busy, most of them have limited economic ability, and the recognition and popularity of tourism are not the same as those in Europe and America. In addition, the "timeshare" system matched with tourism real estate cannot be realized in a short time in China, and tourism real estate's popularity is relatively poor, making tourism real estate a flower in the water and a flower in the mirror.

So, can tourism real estate really change the overall ecology of the real estate industry in China?

Most people don't believe it. I think so too. Because-tourism real estate can change China!

I think tourism real estate can change China because of its advanced nature. The reason for this is the following：

1) The process of population migration and urbanization in China will continue for another 30 years. One of the general laws of population migration is the migration from the central and western regions to the southeast coastal regions, from small cities to big cities, and from rural areas to cities. As long as China's economy is developing, and as long as there is no major war or political event in this process, this trend will continue and advance until the population distribution and economic structure suitable for China's development are completed.

2) The original fragmented urban governance pattern in China will be changed, regional economic integration will become the mainstream, administrative arbitrariness will be broken, and the social economy, social services and supporting systems that adapt to regional economic integration will be reconstructed. World-class urban agglomerations will be built in the Pearl River Delta region, Yangtze River Delta region and Bohai Rim region of China, and urban agglomerations will also be built around central cities in the central and western regions. The biggest feature of this trend is to change the city of China from a point to a surface, and a brand-new urban network and structure of China is taking shape.

3) It is impossible for house prices in large and medium-sized cities to fall. High housing prices implicate huge and intertwined interest groups, and its fundamental crux lies in the land transfer system. If the land transfer system is not fundamentally changed, the housing prices in large and medium-sized cities will not decline in essence. However, once the land transfer system reform is involved, it is impossible to rely solely on the government, because historical experience shows that there is a "brother" behind the reform involving land interests, and this "brother" is the "land revolution." For the sake of stability, the government cannot actively promote or implement such a revolution. In this way, on the one hand, urban housing prices remain high, on the other hand, due to the advancement of urbanization, the rigid demand for housing continues to arise, and our new property buyers can only live further. In a word, it is to live in the central city and enter the era of living in further urban agglomerations.

4) Contemporary China society lacks investment tools, while the urban middle class is constantly emerging and increasing in number. In the eyes of most middle class, real estate is a stable investment tool with good returns. The real estate investment in large and medium-sized cities has gradually lost its appeal, because the housing prices are too high and the investment attributes are declining. But at the same time, with the rapid economic growth, long-term inflation is eroding people's wealth. Under the premise of shrinking wealth, urban residents hope to realize high-quality real estate investment. Driven by this realistic interest, tourism real estate projects with low prices and high value-added prospects have become a reliable investment channel.

5) The arrival of the aging age is another driving force of contemporary China and tourism real estate. During the population window period, China is coming to an end, and large and medium-sized cities have begun to step into an aging society. In the next 20 years, the population aging rate in China will reach the peak of about 30%. However, the housing system for the elderly in China serving the aging society has not yet been established and improved. Tourism real estate, with its convenient living conditions and good natural conditions, will become the residential choice for some elderly people. The arrival of the aging era in China has injected new vitality into the development of tourism real estate in China.

Based on the above five points, I think-tourism real estate can change China!

In fact, my understanding of tourism real estate is different from that of tourism real estate in the traditional sense. According to the western point of view, the real tourism real estate should be equal to the real estate of the Great Barrier Reef in Australia and the real estate in Hawaii in the United States, far from the central cities, with first-class natural landscape conditions. At present, this type of tourism real estate has begun to appear in batches in China.

For example, there are many real estate projects in Hainan International Tourism Island, such as Changbai Mountain tourism and holiday project led by Wanda Group, such as Fuxian Lake project of Longhu Real Estate. However, because there is still a big gap between China people's quality of life and tourism development compared with developed countries in Europe and America, most people do not have such living and investment needs. I think this tourism real estate project is only a branch of tourism real estate and China, and it can't be the mainstream.

I think the mainstream of China's real estate development in the next stage is tourism real estate, and the main branch of tourism real estate's development is urban agglomeration real estate. This explanation is somewhat similar to the definition of the primary stage of socialism. The ultimate goal of socialist development is socialism, but the initial stage of development is the primary stage of socialism, allowing some people to get rich first. In my opinion, the advanced stage of China tourism real estate's development is resource real estate, and the primary stage of tourism real estate's development is urban agglomeration real estate, which is another strategic form of real estate development in the new period, that is, "the countryside surrounds the city" and "from point to area".

This is the new blue ocean for the development of real estate in China.

Every new round of reform brings a new round of industry reshuffle, and new business models are also in the process of natural gestation. Review that past history of the real estate industry in China, Its landmark events include: Wang Zhigang planning Shunde Country Garden incident, Olympic Garden theme real estate incident, Guangzhou South China plate market era incident, Xinghewan building quality real estate incident, Beijing SOHO Modern City dispute incident, Sunco and Vanke leader Hainan PK incident, Sunco price reduction promotion road strength incident, Tomson yipin sky-high housing incident, Vanke sales exceeding 65.438+000 billion yuan incident, The ban on the sale of eight high-priced houses in Diaoyutai ... With the closure of one real estate enterprise after another, one new real estate enterprise stood up, and the China real estate business model was established, which became a huge interest complex.

However, in the face of the real estate industry in the new era, are you ready to enter tourism real estate?

The new era brings new opportunities, and new ideas bring new business models. To this end, we have built a city of China, ready to March into tourism real estate, China, and create a blue ocean of new business model in tourism real estate, China!

When we first entered the real estate industry, it coincided with the eve of the rapid development of the real estate industry in China. We have no ability or vision to get new development, so we can only learn silently. Today, the real estate industry in China is at the turning point of the old and the new. A new era has arrived, and our new generation of real estate people also have the ability and opportunity to undertake a greater mission of the times. For China's vision, I hope it is to open a new world.

I hope more friends can get to know tourism real estate and China with us, join tourism real estate and China, and be the "leaders" and innovators of China real estate in the new era. Don't stick to past successes, but keep innovating. Whether it is development innovation or service innovation, it is conducive to the development and construction of our cause and the progress and development of our country. Join us in creating a new pattern and opening a new world. The above viewpoint was encouraged by my friend.