How to promote the development of traditional culture and rural tourism

Traditional culture is the soul of rural tourism. It is necessary to deeply explore rural characteristic culture, continuously enhance the charm and tourism attraction of traditional culture, promote the productization of rural traditional culture, and turn cultural advantages and resource advantages into economic advantages. At the same time, we should pay attention to the protection of traditional culture, explore new ways to inherit and carry forward excellent rural traditional culture in practice, make rural tourism an important channel for promoting excellent traditional rural culture, and prevent the vulgarization of excellent traditional rural culture.

(1) Formulate an overall development plan for rural tourism

Consumers of rural tourism pursue more of a leisure taste. Most of them have rich travel experience and pursue authentic taste. Original country charm, not a copy of industrial civilization. Rural tourism development should take rural culture as the core, improve the taste and grade of rural tourism products, avoid similar structures of rural tourism products, and improve product competitiveness. In the planning, while improving farmers' basic living conditions and strengthening infrastructure construction, we should also pay attention to protecting the true nature of rural culture, strengthening business characteristics and differences, highlighting the natural, simple, green and fresh environment of the countryside, and emphasizing leisure and wild interest.

(2) Actively guide community people to participate in rural tourism development

Rural tourism is an activity carried out in rural communities. Rural communities serve as important bases for rural tourism activities. The enthusiasm and enthusiasm of villagers Initiative and creativity are related to the protection and development of rural culture in rural tourism destinations, to the realization of the authenticity of tourism activities, and to the future development of rural tourism destinations. In the development of rural tourism, we must first change our thinking, update our concepts, and fully understand the necessity and importance of community participation in the development of rural tourism cultural resources. Secondly, tourism development must fully respect the traditional cultural psychology and folk habits of local villagers, and integrate local cultural values ??and traditions with rural tourism development so that tourism development can gain the recognition and support of local residents and actively participate in tourism development. Come.

(3) Deeply explore the characteristic rural cultural resources of tourist destinations

In the process of developing rural tourism, it is necessary to effectively explore the deep connotations hidden under the surface of traditional cultural carriers and enhance the quality of rural tourist destinations. Traditional humanistic atmosphere, such as rural settlements with unique shapes that reflect the dependence and continuation of man and nature, simple and elegant rural buildings that reflect thousands of years of traditional culture, religious concepts, social organization forms and family relationships, or rural buildings with strong traditional cultural heritage Rural festivals, farming methods, living habits, interesting legends, etc., try to reproduce the historical and cultural atmosphere and scenes as much as possible, and strive to achieve the harmonious coexistence and coordinated development of traditional culture and rural tourism. From the appearance and deep heritage of these unique traditional cultural tourism resources, we should fully explore the connotation of traditional culture, develop and design products that are marketable, rich in conceptual and emotional communication, and have the characteristics of rural environment, highlighting the unique charm of rural culture.

(4) Strengthen the protection of traditional culture

The protection of traditional culture is a systematic project in which governments, enterprises, communities, residents and tourists should actively participate. First, through the investigation and evaluation of tourism resources, master the core traditional cultural resources that can be used for rural tourism development and find the characteristics and core attractions of local rural tourism; secondly, focus on the needs of the main target markets and combine the characteristics of local traditional culture to plan , Design and develop auxiliary products for rural tourism to continuously enrich and improve the content of rural tourism; again, the government builds a public platform and creates a good development environment by formulating policies for the protection and development of rural cultural resources. This includes increasing investment in capital and talent, and providing tax exemptions for farmhouses.