Understand a variety of self-media types at once and think about the brand-new business model of "self-media +X"

The "ultra-high speed", "wide connection" and "low delay" brought by Appify Digital Insight Report 5G have officially ushered in the era of "painless short video experience". In addition to technological breakthroughs, 5G will also help marketers provide innovative experience applications that consumers crave. The booming global self-media will also become a new battlefield after 5G's accession. Since the media+how to create an innovative experience is worth pondering! This article is taken from Appify Cross-border E-commerce Digital Empowerment Salon and edited by Appify Cross-border E-commerce Research Center. Fans and friends can see more sharing of Appify's past content in "Appify", or contact AppifyCom to get a complete industry insight report and other materials. Although the COVID-19 epidemic has hit tourism, department stores and retail, what changes will 5G bring to the future retail market for all marketing planners who are concerned about marketing? It deserves good attention. And what impact will the public have on the self-media that uses new media tools to shape the image of digital brands? What is the media? Broadly speaking, self-media (self-media or wemedia) is a life form and a process of showing life style. But in a narrow sense, it can be understood that self-media is actually a small-scale focus media that uses digital tools to transmit or spread ideas, goods or services with original consciousness and original content. It has the characteristics of high attention, high viscosity and high interaction. So ~ bloggers use blogs to write articles, which is calculated from the media! Facebooker uses Facebook to operate fan groups and societies, counting from the media! YouTube uses YouTube short videos, counting from the media! Online celebrities sing, dance and sell things on the live broadcast platform, which is counted as self-media! TikToker operates social media with vibrato short video, which is counted as self-media! The group owner uses WeChat group chat, which is counted as self-media! Podcasts use podcasts to run digital radio stations, which is media! Restaurant owners have exclusive mailboxes and coupons to protect customers, which is the media! Brand enterprises regularly publish special issues of magazines, communicate with customers and count themselves as media! Government agencies operate community channels, convey government orders and achievements, and count as media! Water dispenser manufacturers set up TV screens and play advertisements in turn, which is counted as media! The core of self-media is "content is king", which attracts the public's attention with the creation of content. Therefore, in terms of content form, self-media can be divided into six categories. They are: 1, and text-based self-media, which is the most basic form. Since ancient times, whether it is human evolution or regime change, it is indispensable to convey words. From early blogs to QQ space, to today's Twitter, Facebook, Weibo, WeChat official accounts, etc. all belong to this category. The flexibility of writing determines the influence of content creation. Because words are used to describe someone or explain a certain point of view, articles are beneficial to search engines and the establishment of online search results, so it is convenient to interact with readers. Therefore, no matter what kind of operation media you want to focus on, text media will be the first entrance and the most fundamental type. 2. Image-like self-media images refer to new planar media composed of graphics, pictures and photos. Generally, words appear from the media, but this kind is mainly based on picture content, supplemented by words, such as Pinterest and Instagram. The photos range from the original size of 4:3 to 16:9, and with different carrier tools, there are square scales, panoramic views and 360-degree panoramic views. Accumulating fans by sharing pictures has also become a form of content dissemination. 3. Illustrations from the media are significantly different from images, adding an IP(IntellectualProperty) element. Illustration, whether it is sketch, cartoon or watercolor, needs a little painting skill. It is necessary to design a specific mascot shape to extend daily life, life perception or theme through mascots. After a certain number of fans have accumulated, they can authorize IP, develop authorized products or cooperate with other industries. 4. The voice category comes from the announcer familiar to the public from the media, and the sound quality of the voice line is very beautiful. We call it seiyuu, and now there is a relatively novel name called Podcast. You need a good voice to sing, speak and create audio content. Facing the fast-paced life rhythm, fragment learning has become the choice of many office workers. The audio of storytelling and the online spread of knowledge have emerged from the media. 5, film and television from the media With the popularity of smart phones, the network bandwidth is developed, and more and more short videos based on sound and light effects are released! There is a kind of vertical screen short video suitable for mobile phones, which is called short video. TikTok, Tiktok and Aauto Quicker are the majority, and the length of short videos is 10 second and 15 second, and the maximum is 60 seconds; There are also short horizontal videos suitable for computers and tablets. Due to similar TV viewing habits, the content length will be longer, such as: 15 minutes, 30 minutes, or even 1, 2 hours. The preparation period is complicated, which requires pre-script planning, recording and post-editing. So some short videos are played directly with the App, such as FacebookLive, Zoom and Tik Tok. To put it simply, there are three categories of film and television: short video, long video and live broadcast. 6. The integration of the three characteristics of "high bandwidth, low delay and big connection" of self-media 5G enables new media to play a lot of new looks, which is quite diverse compared with self-media content variants. For example: live 360-degree panoramic broadcast; Holographic projection and so on. In fact, as long as you think about the formula "self-media +X", whether it is form, object, content or business model, you can have a brand-new look. In the self-media marketing with content as the warp and creativity as the weft, what form of self-media should we think about in the 5G era? Even using complex crossover, we can build a digital brand image, or expand the network volume to multiply our influence.