Traditional Culture Encyclopedia - Tourist attractions - What are the marketing strategies and publicity channels of travel agencies?
What are the marketing strategies and publicity channels of travel agencies?
1) Travel agency: the best tool for geographical diversification.
2) Tourism wholesalers: combined tourism products, usually including accommodation, transportation, catering and entertainment.
3) Franchise:
4) Hotel Sales Representative
5) Government Tourism Association: provide information to the market and promote tourism in the whole country or in a larger scope.
6) Trade associations
7) Reservation system
8) Global distribution system: product catalogues of travel agencies and other hotel products, including some services provided by airlines.
9) Internet: a new, efficient and low-cost distribution channel, which provides independent distributors with access to the world market and can provide more information.
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