Traditional Culture Encyclopedia - Tourist attractions - How to evaluate the "profligate tourism"
How to evaluate the "profligate tourism"
After the National Day holiday, the word "lousy tourism" came into public view. "Being in a daze at the hotel", "Playing mobile phone at the homestay" and "Wandering around the 18th-line town without making a strategy" have become a true portrayal of some people's holidays. In the past, the "lying in another place" and "playing mobile phones in another place", which was sneered at, really smelled good during this year's National Day holiday. (Oct. 23rd, Dongfang. com)
This way of traveling is completely different from the previous ones: instead of joining in the fun, people don't go to popular cities and online celebrity to check in. People prefer to choose an unknown destination for vacation, stay in a hotel and eat takeout, which is quiet and leisure. As a result, some unpopular cities have entered the public eye. Intentionally avoiding the crowded crowd, "swinging tourism" has obviously opened up another way of leisure.
Some commentators believe that this phenomenon reflects that young people's tourism "tastes" have changed and they no longer favor popular scenic spots. Some people don't think it is a temporary phenomenon under the prevention and control of normalized epidemic situation, and think it is not worth making a mountain out of a molehill; Some people interpret it as a change in the "track" of tourism, which indicates that the era of great changes in the tourism industry is coming.
In fact, some tourists go to small tourist cities that are not popular, and this phenomenon has long existed. On the one hand, it benefits from the continuous improvement of infrastructure in small cities. For example, many small cities have opened high-speed trains and even airports, and the hotel conditions are not inferior to popular tourist cities, and the cost performance is better; On the other hand, thanks to the development of the Internet, many people will share travel pictures and texts on social platforms, and some niche attractions with good cost performance will be paid attention to and "planted with grass", and then they will have the opportunity to attract some tourists to punch in offline.
The popularity of "profligate tourism" has brought multiple inspirations. Enlightenment 1: It is the general trend for Chinese people to diversify their tourism concepts and leisure methods. From group tours of cultural relics and famous mountains and rivers to free travel, go on road trip and "poor travel"; From in-depth tour, adventure tour, rural tour, to Zhou Bianyou, "micro-tour" and "wandering tour", this trend is the concrete manifestation.
revelation 2: it will be more and more difficult for popular scenic spots to rely on "relying on their old capital" and "lying down to win". During holidays, some popular scenic spots are crowded with people, with poor experience and low cost performance, which are being criticized by more and more tourists (especially young people). "Swinging tourism" is a way for them to express their unhappiness and "vote with their feet", which is worth pondering.
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From this point of view, the parties concerned should neither turn a blind eye to the popularity of "sloppy tourism" nor make a fuss, let alone "go online" and label it. Instead, they should keep a clear head, wait solemnly, grasp new trends, aim at new demands, integrate resources with the trend, innovate according to local conditions, and provide more and more attractive leisure products for the tourism market.
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