What is a VR panoramic hotel?

1. VR hotel booking and room selection experience

For users, using VR hotel booking and room selection can be said to be a good solution to the problem of "pictures are for reference only". On the platform, we can directly see the real environment of the hotel's internal rooms through the VR panorama, and the viewing angle is no longer limited. With the sliding operation of our fingers, 360-degree real scenes with no blind spots will come into view.

There will no longer be a big gap between the environment in front of the camera and behind the camera. We can clearly see up and down, front and back, and left and right. It can also zoom in to view local details. At the same time, traditional video, graphics, audio and other methods can be embedded in the scene to introduce us to the hotel's geographical environment and facilities in detail.

What is a VR panoramic hotel?

Not only that, we can also view various types of rooms in the hotel through scene roaming, so as to choose the one we are satisfied with and make a reservation. Merchants can also use the VR panorama to allow users to directly and comprehensively see the surrounding environmental facilities of the hotel. The functions of hotel reservation, room selection and ordering can be directly embedded in the VR panorama. The novel display method not only brings enough attraction and experience to users, but can also directly bring considerable conversion retention to merchants.

The scene can also be combined with the launch of merchant activities to embed marketing functions to further improve conversions, such as hidden red envelopes, lottery draws, card collections, flash sale group purchases and other marketing applications. For marketing games and red envelopes, merchants can freely set prizes as well as parameters such as quantity and winning probability. And it can be set to increase the number of times users can participate by forwarding and sharing, and at the same time, it can limit the number of times the condition can be forwarded and then the number will not increase.

What is a VR panoramic hotel?

2. How to promote VR panoramic shots in hotels

The first thing we think of as a promotion method for VR panoramic shots in hotels is Ctrip, Online service platforms such as Fliggy, Qunar, Meituan, and Word-of-mouth are used by people all the time to find high-quality merchants due to their huge number of users. As for VR panoramic display methods, these platforms have opened interfaces, and merchants can upload them and use the platform's traffic for promotion.

Not only that, if the merchant has a website, mini program, public account and other platforms, it can also be uploaded and displayed. VR panoramas can also be promoted on other platforms as advertisements or landing pages according to needs, such as Toutiao, Douyin and WeChat Moments, all of which are supported; users can also choose to navigate directly with one click after clicking into the VR panorama. Arrive at the store.

What is a VR panoramic hotel?

For offline, hotel VR panorama also has many forms. Here we will directly explain the two more commonly used ones, QR code form and offline. terminal form. Speaking of QR codes, I believe we often see them in our lives. For example, on posters, advertisements or flyers, QR codes can be printed directly. After the VR panoramic path generates a QR code, users only need to scan it with their mobile phones to directly enter the VR hotel scene, and then they can directly complete room selection and reservations or navigate to the store directly within the panoramic view. The forms that QR codes can display are certainly not limited to this. Hotel business cards and even work clothes or supplies within the hotel can be printed on.

As the name suggests, the offline terminal allows the hotel VR panorama to be downloaded and then displayed in a loop on an offline display terminal without a network. For this reason, hotels can directly choose to place offline terminals in places with a large flow of people for promotion, such as tourist attractions, train stations, pedestrian streets, airports and other places where there are many potential users. Of course, it is definitely not limited to this; other places where businesses feel good can also place promotions.