"Fanjingshan One-Day Tour Route" The user experience of the travel agency website determines the online customer conversion rate

Many travel agency websites have the same confusion. Although the number of website visits is increasing through various forms of promotion, it feels that the number of consultation calls and online bookings has not increased. Regardless of the differences in the products and services of each travel company, the user experience of the website is often the main factor that determines the conversion rate of online customers. First of all, the credibility of the website determines whether visitors have enough "courage" to book on your website. Some websites make people think that they are leather goods companies as soon as they are opened; some websites brag about how many qualifications they have and how many honors they have received in their introduction about us, but if you pay a little attention, you will find that some of the photos representing qualifications and honors seem very... It looks familiar; there are also websites that always emphasize how cheap their prices are and how thoughtful their hotels and services are, but are vague about some products and details, which always looks like a trap.

Some small and medium-sized travel agencies have such a problem. The company has just been established and the business has just started. How can you attract customers without some qualifications and honors? Big travel agencies are in even worse shape. Why do the websites of subordinate departments look more like “official websites”? The 2009 China Tourism Electronics Conference set up a special agenda on "How to Make Websites Gain User Trust" to answer the above questions.

Secondly, optimizing the content of the route introduction page will improve tourists’ booking efficiency. Quotes from travel agencies often use formatted itineraries, and practitioners can easily understand the above concise descriptions and the meaning of some industry terms. But when such a travel itinerary is put on the website, tourists are a little confused. For the same day's itinerary, some websites are just two dry lines explaining which attractions to visit, while others are full of pictures and texts, as fascinating as travel notes, and you can tell which one is better at a glance.

Do all travel agency staff have to have very strong literary literacy and write their itineraries in prose? This tourism e-commerce conference has set an agenda on "How to attract tourists on route pages". It will specifically introduce the writing skills of route content on the website. It will also analyze what needs to be paid attention to in the cost report of the route, as well as what elements are related to the route. It can impress tourists more and make them decide to inquire or book immediately.

In the first two meetings, some travel agencies raised the issue of website image design. They originally hired a professional website production company to create beautiful web pages, but after a period of operation, the website has changed beyond recognition because some of the website images were replaced by them. Because it is generally impossible for travel agencies to have professional designers, it is difficult to find website developers for daily updates every time, and casually designed pictures bring more and more scars to the website.

In addition, the image production of travel websites will affect tourists’ booking interest. Is it necessary for a travel agency to hire a dedicated designer to keep its website running well? In the agenda of this tourism e-commerce conference, "Use Pictures to Capture Your Customers," the speaker will tell you through comparative analysis of a large number of examples what kind of pictures are conducive to impressing tourists, and will also recommend some simple and easy-to-use tools. and resource websites, allowing novices to create wonderful promotional advertising images.

The Tourism E-commerce Conference has always followed the principle of "integrating tourism into e-commerce" and made every effort to help tourism companies solve practical problems in developing e-commerce in the arrangement of the conference agenda, so that every participant can All have practical results and can be applied quickly.

The 2009 China Tourism E-Commerce Conference will be held in Jiangsu from May 22 to 23, 2009. This conference will focus on e-commerce practices closely related to travel agencies and air ticket agents.

To view the detailed agenda of the China Tourism E-Commerce Conference, please visit the official website: