The content of tourism theme positioning mainly includes three parts, namely

The content of tourism theme positioning mainly includes the following three parts:

1. Determination of tourism theme: Tourism theme refers to the main content and core of tourism activities and the core of tourism product positioning and marketing. Tourism themes can be natural scenery, history and culture, folk customs, urban characteristics, food shopping and so on. , according to the characteristics of tourism resources and market demand.

2. Planning and planning of tourism theme: after the tourism theme is determined, it is necessary to plan and plan the tourism theme, including the design of tourism routes, the development of tourism products and the arrangement of tourism activities. Planning and planning should pay attention to the uniqueness and attraction of the tourism theme, while taking into account the needs and experiences of tourists.

3. Promotion and marketing of tourism theme: Promotion and marketing of tourism theme is an important means for tourists to understand and recognize tourism theme. Through advertising, promotional activities, social media and other channels, we can convey the tourism theme information to potential tourists, improve the visibility and attractiveness of tourism products, and attract more tourists to visit and travel.

Tourism-related knowledge

1. Tourism refers to short-term cross-regional sports and stays for leisure, business or other purposes. Tourism usually includes various activities carried out by tourists at the destination, such as visiting scenic spots, tasting delicious food, buying souvenirs and participating in cultural activities.

2. Tourism is a universal human activity, which not only meets people's leisure and entertainment needs, but also has a wide range of social, economic and cultural significance. Tourism activities can promote cultural exchanges and economic development between different regions, provide employment opportunities, improve local visibility, and provide people with a way to relax and relieve stress.

3. Tourism can be divided into different types, including leisure tourism, business tourism, cultural tourism and adventure tourism. Leisure tourism is one of the most common types. People usually choose vacation to relax and enjoy the beautiful scenery and unique culture. Business travel is to meet business needs, such as attending meetings, negotiations or exhibitions.