Connect to the Internet through the clouds and enjoy the literary and artistic time

Recently, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digital Strategy", proposing the development of new scenarios for digital cultural consumption, and vigorously developing online and offline integration, online A new digital cultural experience that combines presence; coordinate the construction of the national cultural big data system, the national smart library system and the public cultural cloud, enhance the supply capacity of public cultural digital content, and improve public cultural services digitalization level and other key tasks.

From now on, this edition opens the column "Decoding" Cultural Digitization, which explores culture from the aspects of better digital cultural resources, more convenient public cultural supply, and richer digital cultural experience. Digital construction path.

?Editor

Watch literary and artistic videos and cultural MOOCs online, book venues through the public *** cultural tourism cloud, and watch travel live broadcasts? Recently, reporters have visited many places, and cultural digitization Development is playing an increasingly important role in promoting equalization, full openness, and high quality of public cultural services.

Innovative forms to attract young people to check in?

Recently, the series of short videos "Art is not over yet? Art that you can understand in seconds" has inspired the citizens of Zhangjiagang, Jiangsu Province. Jialu’s literary dream? After watching the video, she not only created her first musical piece, but also practiced the erhu she learned in her childhood. ?I heard that the Municipal Cultural Center launched a small program called "A City of Flowers". There were many interesting literary and artistic videos on it. I clicked on it out of curiosity and was attracted at first glance. ?Qian Jialu said.

The Flowers in One City mini program is an innovative measure taken by the Zhangjiagang Cultural Center to improve the digital level of public cultural services, providing citizens with fully open, high-quality online public digital cultural services. Attracting many young people to check in.

?The youth literary and artistic backbone of the cultural center combines the appreciation of literary and artistic works, current popular hot topics with small literary and art classes, and launched a series of short videos, which are loved by young people. ? Zhang Xuan, director of Zhangjiagang City Cultural Center, said, ? Everyone has left messages urging updates, and we are under great pressure and more motivated! ?

Zhang Xuan introduced: ?After fully understanding the needs of young people, we are currently ?A City of Flowers? also offers a series of popular literature and art courses such as "Plum, Orchid, Bamboo and Chrysanthemum? The Beauty of Chinese Classical Dance" and "Flute Rhythm Flying? The Skills and Appreciation of National Wind Instruments". Such courses include explanations of professional knowledge and demonstration exercises. There are also excerpts of excellent works to appreciate, which are concise and concise, making it easier for young people to understand and learn in a short period of time. ?

Wu Zhinan, a member of the National Cultural and Tourism Public Service System Construction Expert Committee and a researcher at the Shanghai Academy of Social Sciences, said: ?Zhangjiagang City Cultural Center has moved traditional point-to-point, face-to-face training courses to the Internet, and its content The essence, short units and rich expression forms are in line with the usage habits and aesthetic needs of people, especially young people, in the mobile Internet environment, allowing everyone to quickly and efficiently learn cultural and artistic knowledge and enrich their amateur cultural life. At the same time, it has also effectively solved the problems of limited literary and art tutoring staff at the cultural center station, insufficient teachers, and the inability to comprehensively provide comprehensive training in various in-depth art categories. ?

Connecting supply and demand to enhance the sense of cultural gain

Knead the dough, knead it into shape, quickly rub out the round head of the swallow with both hands, and cut out the swallow’s ? scissor tail with one knife Follow Weihai Gong** *Chen Xiuhua, a resident of Jingyuan Street, Huancui District, Weihai City, Shandong Province, finally learned the art of making rice dumplings in the "Qunwen Cloud Classroom" on the Wenlvyun official account. He learned to make pasta from the teacher every day, and his life was very fulfilling. ? Chen Xiuhua said.

In 2020, Weihai Public Cultural Tourism Cloud will integrate municipal, district, town and street public cultural venues, cultural activities, digital resources and tourism resources, as well as some village (community) public cultural venues, through PC, mobile and other channels provide citizens and tourists with one-stop online services such as information, cultural activities, venue reservations, and cultural classes.

Use digitalization to empower public cultural services, make full use of the convenience of the mobile Internet, and open up the last mile of public cultural services. On the public cultural and tourism cloud, the city’s cultural services Travel resources are clear at a glance, and you can travel freely in Weihai with a cloud in hand. ?Said Xu Hongni, director of Weihai Culture and Tourism Bureau.

During the epidemic prevention and control period, Weihai Public Tourism Cloud launched a series of online services: Weihai Mass Art Museum took advantage of the technical advantages of the digital cultural center and launched more than 400 cultural MOOCs; Weihai The Municipal Library has opened two new digital resource libraries, the "Imagination Star e-book" and the "Bokan electronic journal database", which are open to readers for free; the Weihai Municipal Museum uses the virtual museum to launch special collection appreciation, basic displays, previous temporary exhibitions and other content; The official account of Weihai Art Museum has launched exhibitions of artist works and appreciation of famous paintings; the "Cultural Tourism Weihai" platform has launched "Tour Guides Take You on a Tour of Weihai" live broadcasts, so that people can enjoy the beautiful scenery without leaving home.

How to visualize and digitally present the level of public cultural services? Is Cultural Tourism Cloud’s digital reading Weihai system eye-catching? The number of participants in various public welfare trainings at the cultural center, the real-time borrowing and returning of books in the library, and platform users Analysis, order analysis, these data are converted into information visualization charts in real time, and visually displayed from three levels: dynamic monitoring, information query, and data analysis, providing an important reference for improving the quality and efficiency of corporate cultural services, and improving Weihai's The level of digital management of municipal public cultural services.

With the help of platform data, it is easier for us to discover the highlights and deficiencies of our work. Through data analysis such as the number of registrations for platform activities and the number of video views, the cultural center and the local people have formed a good communication mechanism of positive feedback and mutual promotion. According to the needs of the general public, special courses such as ancient poetry appreciation, Baduanjin, and Guqin have been offered. At the same time, we have gradually achieved resource ordering and quality enrichment, fully integrating "government side dishes" with "public ordering". ?Introduced by Jing Guosheng, Director of Weihai Mass Art Museum.

Integrate resources to promote the popularization of art for all

Show local characteristic "Village Gala" programs, share "Village Gala" stories behind the scenes, and promote beautiful rural products? At the beginning of this year, in 2022 The national "Village Evening" demonstration event was staged on the National Public Security Cultural Cloud. The 31-game, 56-hour "Village Evening" relay cloud broadcast attracted many fans.

Han Xinchuan from Datong City, Shanxi Province has never been to the seaside. The "cunwan" in the fishing village of Xixiakou Village, Rongcheng City, Shandong Province immediately attracted him. Han Xinchuan said: "The New Year's flavor in fishing villages is unique. Next year I want to go to the beach to spend the New Year!"

The national "Village Evening" demonstration event is an important event brand of the national public cultural cloud. Bai Xuehua, director of the National Public Cultural Development Center of the Ministry of Culture and Tourism, introduced that the National Public Cultural Cloud has successively launched five major national projects: "Village Evening", "Everyone Sings", "Square Dance", "Rural Internet Celebrities", and "People's Stage" Sexual brand campaign. In the past two years, the Village Party has been upgraded from a regional small party to a national party, with a total of 140 million views. ?Rural Internet Celebrity? The live broadcast of the cultivation plan event has been viewed more than 10 million times.

Bai Xuehua said that the public cultural cloud construction project unites provinces to carry out the construction of resources to popularize art for all around art activities, art knowledge, art appreciation, art skills, etc., and brings together mass cultural activities, mass literature and art Digital resources such as works, art popularization courses, art popularization e-books, art popularization teacher database, cultural center (station) industry information, etc. The types of resource results include micro documentaries, short videos, audios, MOOCs, animations, etc. Focus on supporting provinces to build original digital cultural resources with local characteristics around themes such as the popularization of art for all, excellent traditional culture, integration of culture and tourism, and rural revitalization. All provinces are encouraged to optimize and process existing resources to make them more suitable for mobile Internet communication methods, in line with the current cultural consumption habits of the masses, and to improve service efficiency.

Serve what the masses need. Bai Xuehua said that during the 14th Five-Year Plan period, the Public Culture Cloud will build a public service with six major functions: watch live broadcasts, share activities, learn talents, book venues, read good books, and go to big markets. **Cultural cloud service system further enhances the level of digital service for popularizing art among the people.